Yung Mal

Yung Mal — hip-hop & rap artist from US.

Atlanta-based rapper Yung Mal rose to prominence in the late 2010s with a series of mixtapes alongside Lil Quill, leading to a record deal with Gucci Mane's…

Influence: 53.58% Fanbase: 28.10% Trending: 66.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 95.62% • Very Strong

As of 2025-09-08

586,346

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:59 UTC

Genres

hip-hop & raptraphip-hop/rapmemphis hip hopatl trapvapor traphip hop

Biography

Atlanta-based rapper Yung Mal rose to prominence in the late 2010s with a series of mixtapes alongside Lil Quill, leading to a record deal with Gucci Mane's 1017 in late 2017. Known for his rapid-fire, street-level trap style, Yung Mal collaborated with Atlanta artists like Lil Baby and Gunna before venturing into solo work with his debut album, Iceburg.

Originally from New Orleans and later relocating to Atlanta, Yung Mal began his music career by writing bars to popular beats before transitioning to creating his own material. Teaming up with Lil Quill, the duo released mixtapes such as Blessed Lil Bastards and Blessed Lil Bastards 2, showcasing their trap roots and attracting the attention of Gucci Mane. After joining the 1017 label, Yung Mal continued to release music, culminating in his solo debut album in 2019, featuring collaborations with notable artists from the Atlanta scene.

Top Brand Affinities

Report Date: 2025-09-08

Yung Mal resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NIGERIA, GHANA. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (7,172 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Palm Angels, Marni makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yung Mal score 1.22% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: Marni

Followers:586,346

Engagements:7,172

Rate:1.2%

Posts:64

Avg Likes:7,172

Avg Comments:112

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 586,346 · Engagements 7,172 · Rate 1.2% Posts 64 · Views 0 · Avg Likes 7,172 · Avg Comments 112 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 34% 35-44: 11% 13-17: 6%	Largest: 25-34 (48%); next: 18-24 (34%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (80%) NIGERIA (3%) GHANA (1%) SOUTH AFRICA (1%) CANADA (1%)	Top regions: UNITED STATES (80%), NIGERIA (3%), GHANA (1%)
Platform Engagement	Instagram: 7,172 avg likes/post	best engagement: Instagram 7,172 avg likes

Top Brand Affinities

Spinrilla

Score: 95.62

Palm Angels

Score: 30.69

Marni

Score: 25.21

True Religion

Score: 23.72

Armani Exchange

Score: 17.01

New Era

Score: 16.90

Lanvin

Score: 13.87

SoundCloud

Score: 13.56

Kodak

Score: 12.77

Pro Tools

Score: 12.13

Alexander McQueen

Score: 12.02

Moncler

Score: 11.39

Brand	Category	Score
Spinrilla		95.62
Palm Angels		30.69
Marni		25.21
True Religion		23.72
Armani Exchange		17.01
New Era		16.90
Lanvin		13.87
SoundCloud		13.56
Kodak		12.77
Pro Tools		12.13
Alexander McQueen		12.02
Moncler		11.39
Kappa		10.72
Maison Margiela		9.69
Maybach		8.75
Amazon Music		8.56
Benihana		8.53
Acne Studios		8.35
Beats Electronics		7.81
BALMAIN		6.67
Hennessy		6.45
Balenciaga		5.94
Supreme		5.90
Versace		5.47
iHeartRadio Music Awards		5.46
Coach		5.35
Philips		5.26
Champion		5.16
UGG		5.08
FashionNova		5.05
Steve Madden		4.78
Ableton		4.72
MTV		4.58
Gucci		4.55
Stüssy		4.50
Ferragamo		4.47
Spotify Music		4.35
Burberry		4.16
Polo Ralph Lauren		3.98
Sprite		3.79
Verizon		3.75
Yves Saint Laurent		3.74
Fendi		3.70
Dolce & Gabbana		3.59
Carhartt		3.57
NBA		3.38
Louis Vuitton		3.17
Rolls-Royce		3.15
Barber Shop Connect		3.03
ESPN		3.02