YSY A Brand Affinity ranks highest 47 Street at 121.88% . Very Strong. Score DMDB 60.60% | Fanbase 54.59%

YSY A — hip-hop & rap artist from AR.

Alejo, known professionally as YSY A, is an Argentine artist who has released seven studio albums and established the independent label Sponsor Dios. His…

YSY A

Recognizable

Country: AR | Gender: male | Artist ID: 11e83fef-0ce9-aa3c-bb03-aa1c026db3d8

Find Artist

Genres

hip-hop & raptrap latinoargentine hip hoptrap argentinohip hoptrap

Influential: 60.60% Fanbase: 54.59% Trending: 63.61%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 121.88% • Very Strong

As of 2025-09-10

6,025,424

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.60% | Fanbase 54.59% | Trending 63.61% | CAREER STAGE: MAINSTREAM

Biography

Alejo, known professionally as YSY A, is an Argentine artist who has released seven studio albums and established the independent label Sponsor Dios. His music, rooted in trap, reflects his experiences in the streets of Buenos Aires.

YSY A's fifth album, 'YSYSMO,' was a turning point in his career, leading to a successful national and international tour across various countries. His latest album, 'EL AFTER DEL AFTER,' culminated in a memorable performance at Huracán Stadium, drawing a crowd of 45,000 fans.

From founding El Quinto Escalón to becoming a prominent figure in the global music scene, YSY A has evolved from a dreamer to a respected rap artist with a significant influence on Argentine trap music.

Report Date: 2025-09-10

YSY A is a clear fit for 18-24 & 25-34 audiences with strength across ARGENTINA, SPAIN, MEXICO. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (75,400 avg views per post); Instagram builds the community layer. Affinity data highlights 47 Street, Suavecito, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YSY A score 3.19% — Very Strong bucket.

Brand: 47 StreetBrand: SuavecitoBrand: Lollapalooza

Followers:6,025,424

Engagements:191,956

Rate:3.2%

Posts:610

Avg Likes:190,570

Avg Comments:909

Avg Views:83,284

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,025,424 · Engagements 191,956 · Rate 3.2% Posts 610 · Views 83,284 · Avg Likes 190,570 · Avg Comments 909 · Avg Views 83,284	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 10% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	ARGENTINA (57%) SPAIN (7%) MEXICO (6%) URUGUAY (5%) CHILE (5%)	Top regions: ARGENTINA (57%), SPAIN (7%), MEXICO (6%)
Platform Engagement	Instagram: 174,265 avg likes/post · Tiktok: 75,400 avg views/post · Youtube: 7,884 avg views/post	Best reach: Tiktok 75,400 avg views; best engagement: Instagram 174,265 avg likes

Top Brand Affinities

47 Street

Score: 121.88

Suavecito

Score: 11.33

Lollapalooza

Score: 10.30

Pioneer

Score: 9.57

Sneaker News

Score: 9.04

Foot Locker

Score: 8.91

Andis

Score: 8.11

Pringles

Score: 6.58

Movistar

Score: 6.54

Diablo

Score: 6.16

Pull&Bear

Score: 5.98

Kiko

Score: 4.67

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Top Brand Affinities

Brand	Category	Score
47 Street		121.88
Suavecito		11.33
Lollapalooza		10.30
Pioneer		9.57
Sneaker News		9.04
Foot Locker		8.91
Andis		8.11
Pringles		6.58
Movistar		6.54
Diablo		6.16
Pull&Bear		5.98
Kiko		4.67
Lacoste		4.35
Burger King		4.32
Bershka		4.32
Monster Beverage		4.23
Red Bull		3.70
Campari		3.50
Valentino		3.00
shein		2.78
Philips		2.75
Mitsubishi		2.58
SheInside		2.54
Dolce & Gabbana		2.43
Cafecito		2.43
League of Legends		2.24
Fiat		2.23
Peugeot		2.22
FIFA		2.06
Call of Duty		2.02
Tomorrowland		1.95
Hermès		1.83
Sneakerhead		1.77
UFC		1.77
Spotify Music		1.70
Yves Saint Laurent		1.57
SoundCloud		1.49
CBS Television Studios		1.48
Coachella		1.47
Polo Ralph Lauren		1.43
Supreme		1.38
Coca-Cola		1.37
Beats Electronics		1.37
Lamborghini		1.35
CBS		1.31
SWAROVSKI		1.25
Renault		1.24
Honda		1.24
Puma		1.23
Grand Theft Auto		1.22