Yovie & Nuno Brand Affinity ranks highest Garuda Indonesia at 31.48% . Very Strong. Score DMDB 52.26% | Fanbase 47.17%

Yovie & Nuno — pop artist from ID.

Yovie & Nuno, previously known as Yovie & the Nuno, is an Indonesian pop band formed by pianist Yovie Widianto, who gained recognition as the leader of Kahitna…

Yovie & Nuno

Established

Country: ID | Artist ID: 11e81bc7-0d96-748e-9edf-a0369fe50396

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Genres

poppopindonesian pop

Influential: 52.26% Fanbase: 47.17% Trending: 54.81%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 31.48% • Very Strong

As of 2025-09-10

608,359

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 52.26% | Fanbase 47.17% | Trending 54.81% | CAREER STAGE: MID_LEVEL

Biography

Yovie & Nuno, previously known as Yovie & the Nuno, is an Indonesian pop band formed by pianist Yovie Widianto, who gained recognition as the leader of Kahitna in the 1990s. Widianto, born on January 21, 1968, in Jakarta, Indonesia, is a pianist, songwriter, and producer. He established Kahitna in 1986, achieving success with multiple albums. In 2001, alongside Kahitna, he founded Yovie & the Nuno, later changing the name to Yovie & Nuno with the release of The Special One (2007), which included the hit "Menjaga Hati."

Report Date: 2025-09-10

Yovie & Nuno reliably reaches 18-24 & 25-34 audiences in INDONESIA, MALAYSIA, UNITED STATES. The base is heavily female (57%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (11,600 avg views per post); Instagram layers on depth and replies. The audience sits near Garuda Indonesia, Oppo, Aeon, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yovie & Nuno score 0.34% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Aeon

Followers:608,359

Engagements:2,044

Rate:0.3%

Posts:3,851

Avg Likes:1,961

Avg Comments:57

Avg Views:14,616

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 608,359 · Engagements 2,044 · Rate 0.3% Posts 3,851 · Views 14,616 · Avg Likes 1,961 · Avg Comments 57 · Avg Views 14,616	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 12% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) UNITED KINGDOM (0%) SOUTH KOREA (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,085 avg likes/post · Tiktok: 11,600 avg views/post · Youtube: 3,016 avg views/post	Best reach: Tiktok 11,600 avg views; best engagement: Instagram 1,085 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 31.48

Oppo

Score: 20.62

Aeon

Score: 15.57

Jafra

Score: 9.42

Pizza Hut

Score: 7.35

Yakult

Score: 7.26

Daihatsu

Score: 6.80

Oriflame

Score: 5.08

Pampers

Score: 4.77

Ovaltine

Score: 4.67

Carrefour

Score: 4.34

Tupperware Brands

Score: 4.17

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		31.48
Oppo		20.62
Aeon		15.57
Jafra		9.42
Pizza Hut		7.35
Yakult		7.26
Daihatsu		6.80
Oriflame		5.08
Pampers		4.77
Ovaltine		4.67
Carrefour		4.34
Tupperware Brands		4.17
Lenovo		3.23
Petronas		3.13
Hot Wheels		2.99
Preloved		2.99
Gundam		2.78
UNIQLO		2.51
Garnier		2.15
LEGOLAND		2.03
Xiaomi		2.03
Nokia		2.00
Scion		1.90
Transformers		1.87
Mitsubishi Motors		1.87
Fujifilm		1.78
Universal		1.69
Yamaha		1.52
Snapseed		1.44
New Balance		1.36
Samsung Group		1.34
Honda		1.33
KFC		1.33
Google		1.26
Adobe		1.23
musical.ly		1.17
Sony		1.14
Maybelline		1.09
Mitsubishi		1.08
Marvel		1.08
Suzuki		1.04
Toyota		1.02
OREO		0.95
McDonald's		0.91
H&M		0.88
Spotify Music		0.85
Prada		0.75
Marvel Entertainment		0.72
Starbucks		0.71
Converse		0.70