Yours Truly Brand Affinity ranks highest Impericon at 73.43% . Very Strong. Score DMDB 54.80% | Fanbase 36.14%

Yours Truly — pop artist from AU.

Yours Truly is an Australian punk band formed in 2016 in Sydney by vocalist Mikaila Delgado, guitarists Teddie Winder-Haron and Lachlan Cronin, and drummer…

Genres

poppop emoindie poprockrockpop rockalternativealternativehip-hop & raphip-hop/rapelectronicpixiepunkpop punk

Influential: 54.80% Fanbase: 36.14% Trending: 64.13%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 73.43% • Very Strong

As of 2025-09-08

73,512

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 54.80% | Fanbase 36.14% | Trending 64.13% | CAREER STAGE: MID_LEVEL

Biography

Yours Truly is an Australian punk band formed in 2016 in Sydney by vocalist Mikaila Delgado, guitarists Teddie Winder-Haron and Lachlan Cronin, and drummer Bradley Cronon. They gained popularity for their anthemic, emo-inspired pop-punk sound and extensive touring in Australia. In 2017, the band self-released their debut EP, "Too Late for Apologies," and performed alongside notable acts such as Forever Ends Here and Tonight Alive.

In 2018, Yours Truly received national radio play for their single "High Hopes" and secured support slots with bands like We the Kings and Say Anything. The following year, they released their second EP, "Afterglow," featuring tracks like "Circles" and "I Can’t Feel." The band continues to build on their success with live performances and studio work.

Report Date: 2025-09-08

Yours Truly stands out with 18-24 & 25-34 audiences across UNITED STATES, AUSTRALIA, UNITED KINGDOM. The profile is heavily male (73%), and content lands hardest on Youtube, where posts average 194,196 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Live Nation, Arctic Fox hair Color, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Yours Truly a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yours Truly score 5.55% — Very Strong bucket.

Brand: ImpericonBrand: Live NationBrand: Arctic Fox hair Color

Followers:73,512

Engagements:4,082

Rate:5.6%

Posts:206

Avg Likes:3,981

Avg Comments:101

Avg Views:195,708

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 73,512 · Engagements 4,082 · Rate 5.6% Posts 206 · Views 195,708 · Avg Likes 3,981 · Avg Comments 101 · Avg Views 195,708	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (32%) AUSTRALIA (10%) UNITED KINGDOM (8%) BRAZIL (7%) INDONESIA (4%)	Top regions: UNITED STATES (32%), AUSTRALIA (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 779 avg likes/post · Tiktok: 1,512 avg views/post · Youtube: 194,196 avg views/post	Best reach: Youtube 194,196 avg views; best engagement: Youtube 3,069 avg likes

Top Brand Affinities

Impericon

Score: 73.43

Live Nation

Score: 23.72

Arctic Fox hair Color

Score: 15.49

Vegemite

Score: 14.19

Sennheiser

Score: 12.41

Kmart

Score: 10.05

Pro Tools

Score: 9.13

Qantas

Score: 8.73

Hot Topic

Score: 8.08

Amazon Music

Score: 7.63

Spotify Music

Score: 6.38

Holden

Score: 6.08

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Top Brand Affinities

Brand	Category	Score
Impericon		73.43
Live Nation		23.72
Arctic Fox hair Color		15.49
Vegemite		14.19
Sennheiser		12.41
Kmart		10.05
Pro Tools		9.13
Qantas		8.73
Hot Topic		8.08
Amazon Music		7.63
Spotify Music		6.38
Holden		6.08
New Line Cinema		5.70
Dr. Martens		5.41
Taco Bell		5.22
Vans		4.98
Power Rangers		4.80
Resident Evil		4.74
Sunnies Studios		4.73
Fallout		4.64
iHeartRadio Music Awards		4.40
Ableton		4.33
Monster Beverage		4.32
Final Fantasy		3.92
Showtime		3.81
Billabong		3.52
Columbia Pictures		3.42
Pokemon Go		3.27
Paramount Pictures		3.27
SoundCloud		2.89
WWE		2.89
The Witcher		2.86
Chrysler		2.83
Nickelodeon		2.82
Lollapalooza		2.81
Tinder		2.78
Budweiser		2.75
Star Wars		2.74
AMC		2.71
Nintendo		2.70
Polaroid		2.66
Lush		2.63
Pokemon		2.59
NHL		2.47
Converse		2.45
Primark		2.41
Coachella		2.38
Kodak		2.37
PlayStation		2.37
MTV		2.34