Your Stepdad Brand Affinity ranks highest SoundCloud at 28.55% . Very Strong. Score DMDB 50.83% | Fanbase 24.97%

Your Stepdad — hip-hop & rap artist from AU.

Gregory Bozzeli, known as Your Stepdad or doowop, is a Chicago-born intellectual property owner known for his raw and witty commentary on life experiences. He…

Your Stepdad

Established

Country: AU | Artist ID: 3f6afa60-4834-4389-9d66-aa1cdcd78e46

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Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Influential: 50.83% Fanbase: 24.97% Trending: 63.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SoundCloud • 28.55% • Very Strong

As of 2025-09-09

108,996

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.83% | Fanbase 24.97% | Trending 63.75% | CAREER STAGE: MID_LEVEL

Biography

Gregory Bozzeli, known as Your Stepdad or doowop, is a Chicago-born intellectual property owner known for his raw and witty commentary on life experiences. He gained initial recognition in late winter 2021 through TikTok music video snippets, showcasing his diverse styles within the Hip-Hop genre, particularly in the drill sub-genre.

Some of Your Stepdad's notable works include "2muchfaith" and "Valuable," which exemplify his influential sound in the new wave of the drill sub-genre, also known as Aesthetic Drill. While establishing his presence in this genre, Your Stepdad remains open to experimenting with innovative sounds that could potentially impact the music industry.

Report Date: 2025-09-09

Your Stepdad builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (9,898 avg views per post), while Instagram provides social proof in comments and saves. Affinities with SoundCloud, Spinrilla, Beats Electronics point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Your Stepdad score 4.53% — Very Strong bucket.

Brand: SoundCloudBrand: SpinrillaBrand: Beats Electronics

Followers:108,996

Engagements:4,934

Rate:4.5%

Posts:127

Avg Likes:4,820

Avg Comments:180

Avg Views:9,898

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 108,996 · Engagements 4,934 · Rate 4.5% Posts 127 · Views 9,898 · Avg Likes 4,820 · Avg Comments 180 · Avg Views 9,898	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (85%) CANADA (2%) UNITED KINGDOM (2%) INDIA (2%) INDONESIA (2%)	Top regions: UNITED STATES (85%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 3,773 avg likes/post · Youtube: 9,898 avg views/post	Best reach: Youtube 9,898 avg views; best engagement: Instagram 3,773 avg likes

Top Brand Affinities

SoundCloud

Score: 28.55

Spinrilla

Score: 26.15

Beats Electronics

Score: 14.81

Pontiac

Score: 11.99

Champion

Score: 8.53

Ableton

Score: 8.16

Pro Tools

Score: 7.56

2Pac

Score: 7.30

Spotify Music

Score: 6.57

Kappa

Score: 6.03

Supreme

Score: 5.58

Kodak

Score: 5.25

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Top Brand Affinities

Brand	Category	Score
SoundCloud		28.55
Spinrilla		26.15
Beats Electronics		14.81
Pontiac		11.99
Champion		8.53
Ableton		8.16
Pro Tools		7.56
2Pac		7.30
Spotify Music		6.57
Kappa		6.03
Supreme		5.58
Kodak		5.25
Cartoon Network		4.33
ESPN		4.19
NBA		3.72
Sneakerhead		3.12
Los Angeles Lakers		2.92
Xbox		2.79
Sprite		2.77
MTV		2.72
Hennessy		2.65
Call of Duty		2.50
FashionNova		2.44
Vans		2.22
Nickelodeon		2.20
Grand Theft Auto		2.05
Versace		2.01
The North Face		1.98
Guess		1.89
NFL		1.86
Nintendo		1.79
musical.ly		1.73
Nike		1.71
Polo Ralph Lauren		1.67
PlayStation		1.64
Cartier		1.62
Prada		1.60
New Balance		1.57
Tesla Motors		1.56
Yves Saint Laurent		1.54
Gucci		1.51
Walmart		1.48
Balenciaga		1.43
H&M		1.39
Activision Blizzard		1.37
Bentley		1.37
Christian Dior		1.37
Paypal		1.19
shein		1.18
Dodge		1.10