Young Miko
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
20,753,312
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-06 23:32:19 UTC
Genres
Biography
With the release of "Lisa", Young Miko became the first Puerto Rican solo artist to enter Spotify's Top 200 Global chart. In 2023, she collaborated on hits like "Chulo, Pt 2" and "Colmillo", earning the title of "Billboard’s Latin Rookie of the Year". Collaborations with Feid on "Classy 101" and Bad Bunny on "Fina" both charted on Billboard. She kicked off 2024 with a session with Bizarrap, viewed over 100 million times, and performed at Coachella, becoming the only Puerto Rican artist at the festival. Nominated at the Premios Lo Nuestro, she won with "Classy 101" and received the Impact Award at the Billboard Women in Music Awards.
Young Miko cuts through with 18-24 & 25-34 audiences and consistency across ARGENTINA, UNITED STATES, MEXICO. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,950,000 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with La Perla, Univision, Zumiez, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,753,312 · Engagements 960,549 · Rate 4.6% Posts 326 · Views 3,229,148 · Avg Likes 916,134 · Avg Comments 10,241 · Avg Views 3,229,148 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (27%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
ARGENTINA (15%) UNITED STATES (11%) MEXICO (11%) COLOMBIA (10%) SPAIN (10%) |
Top regions: ARGENTINA (15%), UNITED STATES (11%), MEXICO (11%) |
| Platform Engagement | Instagram: 467,107 avg likes/post · Tiktok: 2,950,000 avg views/post · Youtube: 279,148 avg views/post | Best reach: Tiktok 2,950,000 avg views; best engagement: Instagram 467,107 avg likes |
Top Brand Affinities
La Perla
Univision
Zumiez
Amazon Music
American Airlines
Ableton
Glossier
New Era
Foot Locker
Pro Tools
Marshalls
Amway
| Brand | Category | Score |
|---|---|---|
| La Perla | 38.20 | |
| Univision | 25.98 | |
| Zumiez | 16.16 | |
| Amazon Music | 9.70 | |
| American Airlines | 8.83 | |
| Ableton | 8.22 | |
| Glossier | 7.55 | |
| New Era | 7.54 | |
| Foot Locker | 7.23 | |
| Pro Tools | 7.23 | |
| Marshalls | 7.16 | |
| Amway | 6.87 | |
| Andis | 6.04 | |
| Suavecito | 5.81 | |
| SoundCloud | 5.66 | |
| American Eagle | 5.65 | |
| Movistar | 5.34 | |
| Spotify Music | 4.75 | |
| Bacardi | 4.69 | |
| Cafecito | 4.59 | |
| Barber Shop Connect | 4.51 | |
| Nixon | 4.28 | |
| Urban Outfitters | 4.19 | |
| Beats Electronics | 4.05 | |
| Supreme | 3.59 | |
| Pull&Bear | 3.57 | |
| shein | 3.49 | |
| Sneakerhead | 3.47 | |
| Forever 21 | 3.32 | |
| Acura | 3.24 | |
| SheInside | 2.98 | |
| Los Angeles Lakers | 2.78 | |
| Hennessy | 2.66 | |
| Pixar | 2.56 | |
| Vans | 2.51 | |
| Fenty beauty | 2.48 | |
| Kylie Cosmetics | 2.44 | |
| VidaSana | 2.41 | |
| Lollapalooza | 2.36 | |
| Too Faced Cosmetics | 2.33 | |
| Scion | 2.32 | |
| Versace | 2.31 | |
| Guess | 2.31 | |
| Timberland | 2.24 | |
| Heineken | 2.20 | |
| Coachella | 2.20 | |
| Bershka | 2.15 | |
| Sony | 2.15 | |
| Kodak | 2.08 | |
| Balenciaga | 2.07 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 23,845,146
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
20,304,612 | 85.15% |
| [+] |
Audiomack |
3,453,601 | 14.48% |
| [+] |
Pandora |
85,925 | 0.36% |
| [+] |
Jiosaavn |
1,008 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-23 02:20 UTC | Fiesta de Coca Cola Flow 2025 | Autodromo Hermanos Rodriguez | Mexico City, Mexico | songkick.com songkick.com songkick.com songkick.com songkick.com imp.i284037.net imp.i284037.net imp.i284037.net imp.i284037.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com imp.i284037.net imp.i284037.net ticketmaster.evyy.net tixr.com songkick.com songkick.com songkick.com songkick.com ticketmaster.evyy.net |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Deportivo 222 | Bogota, Colombia | — |
