Young M.A

Young M.A — hip-hop & rap artist from US.

Young M.A, a Brooklyn-born rapper and entrepreneur, gained widespread recognition with her breakout hit "OOOUUU." Raised in Brooklyn, she faced challenges…

Influence: 64.85% Fanbase: 58.94% Trending: 67.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 23.82% • Very Strong

As of 2025-09-10

13,146,464

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:51:35 UTC

Genres

hip-hop & rappop rapraptraphip-hop/rapnyc raplgbtq+ hip hopcontemporary hip hophip hop

Biography

Young M.A, a Brooklyn-born rapper and entrepreneur, gained widespread recognition with her breakout hit "OOOUUU." Raised in Brooklyn, she faced challenges early on, including the loss of her brother, which led her to a transformative moment. Following the success of "OOOUUU," Young M.A garnered attention from notable publications and secured partnerships with brands like Adidas and Beats By Dre.

Having toured with 21 Savage and opened for Beyoncé, Young M.A's career has seen significant milestones, including being named to Forbes' 30 Under 30 list and receiving recognition from NYC. Known for her authenticity and transparency, she has amassed over 4.1 billion streams on her independent catalog, with recent freestyles like "Beatbox" and "Whoopty" gaining millions of streams and views.

Top Brand Affinities

Report Date: 2025-09-10

Young M.A commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,250,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Spinrilla, True Religion, Alexander Wang points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Young M.A score 1.38% — Moderate bucket.

Brand: SpinrillaBrand: True ReligionBrand: Alexander Wang

Followers:13,146,464

Engagements:181,101

Rate:1.4%

Posts:204

Avg Likes:175,217

Avg Comments:3,163

Avg Views:1,394,135

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,146,464 · Engagements 181,101 · Rate 1.4% Posts 204 · Views 1,394,135 · Avg Likes 175,217 · Avg Comments 3,163 · Avg Views 1,394,135	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (55%) UNITED KINGDOM (4%) CANADA (3%) SOUTH AFRICA (3%) INDIA (3%)	Top regions: UNITED STATES (55%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement	Instagram: 111,834 avg likes/post · Tiktok: 1,250,000 avg views/post · Youtube: 144,135 avg views/post	Best reach: Tiktok 1,250,000 avg views; best engagement: Instagram 111,834 avg likes

Top Brand Affinities

Spinrilla

Score: 23.82

True Religion

Score: 19.61

Alexander Wang

Score: 10.98

Champion

Score: 10.16

Benihana

Score: 9.31

Steve Madden

Score: 8.32

FashionNova

Score: 7.75

Hennessy

Score: 7.68

Gerber

Score: 5.90

Alexander McQueen

Score: 5.67

Kodak

Score: 5.30

SoundCloud

Score: 4.99

Brand	Category	Score
Spinrilla		23.82
True Religion		19.61
Alexander Wang		10.98
Champion		10.16
Benihana		9.31
Steve Madden		8.32
FashionNova		7.75
Hennessy		7.68
Gerber		5.90
Alexander McQueen		5.67
Kodak		5.30
SoundCloud		4.99
boohoo		4.94
Coach		4.92
BALMAIN		4.88
iHeartRadio Music Awards		4.76
Ableton		4.39
MTV		4.25
Urban Outfitters		4.23
Christian Louboutin		3.91
Moncler		3.83
ESPN		3.81
Fenty beauty		3.41
Beats Electronics		3.38
Fendi		3.34
OLD NAVY		3.24
Barber Shop Connect		3.06
TOM FORD		3.04
Sneakerhead		2.99
Dr. Martens		2.77
Forever 21		2.76
Versace		2.69
shein		2.57
Revlon		2.56
Timberland		2.40
Cartier		2.33
Dolce & Gabbana		2.25
Michael Kors		2.23
NFL		2.22
Supreme		2.21
ASOS		2.18
SheInside		2.14
Los Angeles Lakers		2.09
NBA		2.08
Philips		2.07
Walmart		2.04
Gucci		2.02
Spotify Music		2.01
Balenciaga		1.97
Hollister Co		1.97