Young Lunya Brand Affinity ranks highest Airtel at 38.99% . Very Strong. Score DMDB 51.27% | Fanbase 40.25%

Young Lunya — pop artist from TZ.

Young Lunya is a Tanzanian Hip Hop artist known for his lyrical prowess and collaborations with other East African artists. He began his music career as a…

Young Lunya

Established

Country: TZ | Gender: male | Artist ID: 21ab7608-efbc-11e8-94d8-549f35161576

Find Artist

Genres

poptanzanian pophip-hop & raphip-hop/rapcontemporary hip hophip hop

Influential: 51.27% Fanbase: 40.25% Trending: 56.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 38.99% • Very Strong

As of 2025-09-09

1,817,556

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.27% | Fanbase 40.25% | Trending 56.77% | CAREER STAGE: MID_LEVEL

Biography

Young Lunya is a Tanzanian Hip Hop artist known for his lyrical prowess and collaborations with other East African artists. He began his music career as a member of the group OMG before branching out as a solo artist in 2019. Influenced by artists like Professor Jay, Chidi, and Nikki Mbishi, Lunya has released hits such as Mbuzi, Fimbo, and the Freestyle Session series.

In addition to his solo work, Lunya collaborated with Khaligraph Jones on the Yes Bana Remix. Currently, he is working on a new album set to be released this year, following the success of his latest project, Freestyle Session 4.

Report Date: 2025-09-09

Young Lunya speaks to 18-24 & 25-34 audiences with measurable traction in TANZANIA, KENYA, UNITED STATES. Composition is heavily male (93%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (93,401 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Airtel, ITV, Sky Sports, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Young Lunya score 1.38% — Moderate bucket.

Brand: AirtelBrand: ITVBrand: Sky Sports

Followers:1,817,556

Engagements:25,038

Rate:1.4%

Posts:48

Avg Likes:24,853

Avg Comments:749

Avg Views:93,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,817,556 · Engagements 25,038 · Rate 1.4% Posts 48 · Views 93,401 · Avg Likes 24,853 · Avg Comments 749 · Avg Views 93,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 43% 13-17: 3% 35-44: 3%	Largest: 18-24 (51%); next: 25-34 (43%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	TANZANIA (63%) KENYA (22%) UNITED STATES (8%) FRANCE (1%) SOUTH AFRICA (1%)	Top regions: TANZANIA (63%), KENYA (22%), UNITED STATES (8%)
Platform Engagement	Instagram: 22,775 avg likes/post · Youtube: 93,401 avg views/post	Best reach: Youtube 93,401 avg views; best engagement: Instagram 22,775 avg likes

Top Brand Affinities

Airtel

Score: 38.99

ITV

Score: 20.42

Sky Sports

Score: 17.51

Palm Angels

Score: 16.07

Champion

Score: 6.56

UEFA

Score: 5.21

Pepsi

Score: 5.01

BALMAIN

Score: 4.33

Hennessy

Score: 3.96

Nokia

Score: 3.93

Bajaj

Score: 3.88

Intel

Score: 3.65

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Top Brand Affinities

Brand	Category	Score
Airtel		38.99
ITV		20.42
Sky Sports		17.51
Palm Angels		16.07
Champion		6.56
UEFA		5.21
Pepsi		5.01
BALMAIN		4.33
Hennessy		3.96
Nokia		3.93
Bajaj		3.88
Intel		3.65
Timberland		3.13
Balenciaga		3.02
FOREX		2.83
Adobe		2.64
NBC		2.62
Calvin Klein		2.56
Bugatti		2.53
FashionNova		2.45
Sprite		2.39
Fila		2.38
New Balance		2.34
Puma		2.03
Burberry		2.00
Samsung Group		1.99
KENZO		1.98
Rolex		1.90
The North Face		1.88
Huawei		1.83
BBC		1.82
Reebok		1.81
Google		1.74
NBA		1.71
Land Rover		1.66
Subaru		1.58
Versace		1.55
Prada		1.54
FIFA		1.40
GIVENCHY		1.37
Coca-Cola		1.31
Supreme		1.27
Mitsubishi		1.25
Suzuki		1.22
Gucci		1.14
Converse		1.13
Los Angeles Lakers		1.10
Levi's		1.10
Toyota		1.08
Beats Electronics		1.03