Youka Brand Affinity ranks highest Fnac at 28.08% . Very Strong. Score DMDB 51.67% | Fanbase 18.65%

Youka — pop artist from FR.

Youka is a young artist from Seine-et-Marne, known for his skills as a songwriter and performer in various music genres including R&B and Afro.

Genres

popfrancotonr&b, funk & soulr&b/soul

Influential: 51.67% Fanbase: 18.65% Trending: 68.18%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 28.08% • Very Strong

As of 2025-09-08

805,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 51.67% | Fanbase 18.65% | Trending 68.18% | CAREER STAGE: MID_LEVEL

Biography

Youka is a young artist from Seine-et-Marne, known for his skills as a songwriter and performer in various music genres including R&B and Afro.

Report Date: 2025-09-08

Youka cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, MOROCCO, UNITED STATES. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 135,939 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Fnac, Accor Hotels, Kiabi, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Youka score 1.34% — Moderate bucket.

Brand: FnacBrand: Accor HotelsBrand: Kiabi

Followers:805,000

Engagements:10,802

Rate:1.3%

Posts:172

Avg Likes:9,842

Avg Comments:196

Avg Views:199,039

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 805,000 · Engagements 10,802 · Rate 1.3% Posts 172 · Views 199,039 · Avg Likes 9,842 · Avg Comments 196 · Avg Views 199,039	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 10% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	FRANCE (50%) MOROCCO (8%) UNITED STATES (6%) CôTE D’IVOIRE (6%) CONGO - KINSHASA (5%)	Top regions: FRANCE (50%), MOROCCO (8%), UNITED STATES (6%)
Platform Engagement	Instagram: 1,265 avg likes/post · Tiktok: 63,100 avg views/post · Youtube: 135,939 avg views/post	Best reach: Youtube 135,939 avg views; best engagement: Tiktok 5,481 avg likes

Top Brand Affinities

Fnac

Score: 28.08

Accor Hotels

Score: 22.18

Kiabi

Score: 14.37

Zalando

Score: 14.03

Galeries Lafayette

Score: 13.70

boohoo

Score: 13.07

Sandro

Score: 10.74

Ellesse

Score: 10.42

Foot Locker

Score: 10.34

Bershka

Score: 9.55

JACQUEMUS

Score: 9.44

Lacoste

Score: 8.69

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Top Brand Affinities

Brand	Category	Score
Fnac		28.08
Accor Hotels		22.18
Kiabi		14.37
Zalando		14.03
Galeries Lafayette		13.70
boohoo		13.07
Sandro		10.74
Ellesse		10.42
Foot Locker		10.34
Bershka		9.55
JACQUEMUS		9.44
Lacoste		8.69
Pioneer		7.78
Pro Tools		7.47
Décathlon		7.02
Kiko		6.62
Elle Magazine		6.16
shein		6.09
KENZO		5.98
ASOS		5.92
Emporio Armani		5.82
Guerlain		5.52
Champion		5.22
Pull&Bear		5.09
KARL LAGERFELD		5.08
Dsquared		5.03
SheInside		4.92
Garnier		4.68
Carrefour		4.66
BALMAIN		4.43
UGG		4.34
Moschino		3.75
Zara		3.52
Primark		3.36
Barber Shop Connect		3.33
Balenciaga		3.32
Carhartt		3.23
Michael Kors		3.14
Versace		3.09
Stradivarius		3.08
H&M		3.00
The North Face		2.99
NBC		2.92
Christian Louboutin		2.82
Puma		2.77
Rover		2.70
Louis Vuitton		2.69
ASICS		2.69
Dolce & Gabbana		2.64
Nike		2.64