Yoon Mirae Brand Affinity ranks highest Korean Air at 26.43% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Yoon Mirae — pop artist from KR.

Natasha Shanta Reid, born on May 31, 1981, is an American-born South Korean rapper, singer, songwriter, and producer. She is known professionally as Yoon…

Genres

popk-popkorean popr&b, funk & soulkorean r&basiankorean ost

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Korean Air • 26.43% • Very Strong

As of 2025-09-09

33,373

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

CAREER STAGE: MID_LEVEL

Biography

Natasha Shanta Reid, born on May 31, 1981, is an American-born South Korean rapper, singer, songwriter, and producer. She is known professionally as Yoon Mi-rae and is a member of the Korean hip hop trio MFBTY.

Report Date: 2025-09-09

Yoon Mirae has momentum with 18-24 & 25-34 audiences—particularly in SOUTH KOREA, UNITED STATES, AUSTRALIA. A heavily female (66%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 21,093 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Korean Air, GENTLE MONSTER, Shake Shack signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yoon Mirae score 43.82% — Very Strong bucket.

Brand: Korean AirBrand: GENTLE MONSTERBrand: Shake Shack

Followers:33,373

Engagements:14,623

Rate:43.8%

Posts:140

Avg Likes:14,612

Avg Comments:28

Avg Views:21,093

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,373 · Engagements 14,623 · Rate 43.8% Posts 140 · Views 21,093 · Avg Likes 14,612 · Avg Comments 28 · Avg Views 21,093	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 35-44: 7% 13-17: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	SOUTH KOREA (39%) UNITED STATES (19%) AUSTRALIA (6%) INDONESIA (5%) BRAZIL (5%)	Top regions: SOUTH KOREA (39%), UNITED STATES (19%), AUSTRALIA (6%)
Platform Engagement	Instagram: 14,405 avg likes/post · Youtube: 21,093 avg views/post	Best reach: Youtube 21,093 avg views; best engagement: Instagram 14,405 avg likes

Top Brand Affinities

Korean Air

Score: 26.43

GENTLE MONSTER

Score: 14.09

Shake Shack

Score: 6.19

Innisfree

Score: 5.31

Gundam

Score: 4.96

Summit Entertainment

Score: 4.82

Jollibee

Score: 3.79

LG Group

Score: 3.39

Fenty beauty

Score: 3.36

Coachella

Score: 2.97

Stüssy

Score: 2.94

Snoopy And The Peanuts Gang

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Korean Air		26.43
GENTLE MONSTER		14.09
Shake Shack		6.19
Innisfree		5.31
Gundam		4.96
Summit Entertainment		4.82
Jollibee		3.79
LG Group		3.39
Fenty beauty		3.36
Coachella		2.97
Stüssy		2.94
Snoopy And The Peanuts Gang		2.90
UNIQLO		2.58
Lego		2.55
Forever 21		2.36
Hyundai		2.30
Tiffany		2.17
Airbnb		2.16
Fujifilm		2.14
Dr. Martens		2.11
McDonald's		1.95
The Olympic Games		1.92
Spotify Music		1.88
Costco		1.87
Pokemon Go		1.87
ASOS		1.84
Urban Decay Cosmetics		1.84
Polaroid		1.83
Bellagio		1.79
Sneakerhead		1.79
Starbucks		1.76
Sprite		1.76
Los Angeles Lakers		1.75
SoundCloud		1.75
Vans		1.74
Sephora		1.70
Nintendo		1.69
Paramount Pictures		1.68
Tiffany & Co		1.66
League of Legends		1.64
Netflix		1.64
Crocs		1.61
Pixar		1.61
KFC		1.57
The North Face		1.56
Too Faced Cosmetics		1.54
Showtime		1.54
IKEA		1.53
shein		1.52
Target		1.52