YonYon & SIRUP

YonYon & SIRUP — r&b, funk & soul artist from JP.

YonYon, a versatile artist born in Seoul and raised in Tokyo, is known for her skills as a DJ, promoter, music producer, and radio personality. Since beginning…

Influence: 48.40% Fanbase: 17.64% Trending: 63.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 44.79% • Very Strong

As of 2025-09-09

27,800

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:02 UTC

Genres

r&b, funk & souljapanese r&bhip-hop & rapjapanese chill raphip hoptrap/future basselectronicelectronic

Biography

YonYon, a versatile artist born in Seoul and raised in Tokyo, is known for her skills as a DJ, promoter, music producer, and radio personality. Since beginning her DJ career in 2012, she has honed a unique mixing style that seamlessly blends genres such as Future Beats, Hip Hop, UK Bass, House, and Techno. YonYon has performed at various clubs and festivals across Asia, Europe, and the United States, captivating audiences with her dynamic sets that cater to both large crowds and intimate settings.

In addition to her music career, YonYon initiated "The Link" project to support emerging talent in promoting their music, showcasing her commitment to advancing the careers of Asian artists on both local and international platforms. As the founder of the music label Peace Tree, she continues to expand her influence by spreading messages of love and peace through her music, transcending cultural and linguistic boundaries with her accessible and danceable sound.

Top Brand Affinities

Report Date: 2025-09-09

YonYon & SIRUP commands interest from 18-24 & 25-34 audiences in JAPAN, SOUTH KOREA, UNITED STATES. With a male-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (483 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Maison Kitsuné, Isetan points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YonYon & SIRUP score 1.32% — Moderate bucket.

Brand: MixcloudBrand: Maison KitsunéBrand: Isetan

Followers:27,800

Engagements:366

Rate:1.3%

Posts:344

Avg Likes:364

Avg Comments:2

Avg Views:483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,800 · Engagements 366 · Rate 1.3% Posts 344 · Views 483 · Avg Likes 364 · Avg Comments 2 · Avg Views 483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 35-44: 10% 13-17: 4%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (87%) SOUTH KOREA (7%) UNITED STATES (3%) CHINA (2%) TAIWAN (2%)	Top regions: JAPAN (87%), SOUTH KOREA (7%), UNITED STATES (3%)
Platform Engagement	Instagram: 338 avg likes/post · Tiktok: 483 avg views/post	Best reach: Tiktok 483 avg views; best engagement: Instagram 338 avg likes

Top Brand Affinities

Mixcloud

Score: 44.79

Maison Kitsuné

Score: 37.66

Isetan

Score: 34.97

Jil Sander

Score: 33.05

Maison Margiela

Score: 24.71

Atmos

Score: 22.29

A.P.C.

Score: 20.71

Bim

Score: 20.19

GENTLE MONSTER

Score: 19.55

Casetify

Score: 18.25

Acne Studios

Score: 16.69

MOOG

Score: 15.76

Brand	Category	Score
Mixcloud		44.79
Maison Kitsuné		37.66
Isetan		34.97
Jil Sander		33.05
Maison Margiela		24.71
Atmos		22.29
A.P.C.		20.71
Bim		20.19
GENTLE MONSTER		19.55
Casetify		18.25
Acne Studios		16.69
MOOG		15.76
Fred Perry		15.68
Marni		15.68
Ableton		14.19
Arc'teryx		13.24
Pioneer		12.42
Alexander Wang		11.65
Akai		11.63
Barbour		11.53
Stüssy		10.63
Loewe		10.09
Paul Smith		10.01
Dr. Martens		9.39
Vivienne Westwood		8.75
Carhartt		7.86
UNIQLO		7.60
Shake Shack		7.59
New Balance		7.59
The North Face		7.41
SoundCloud		6.81
Bose		6.72
Shiseido		6.65
Clarks		6.65
Panasonic		6.00
Summit Entertainment		5.76
Leica		5.54
Supreme		5.42
Spotify Music		5.14
Bandai Namco		4.95
ASICS		4.82
Moncler		4.62
Reebok		4.58
Gundam		4.33
Suzuki		4.31
Polo Ralph Lauren		4.23
Hermès		4.23
Converse		4.18
Miu Miu		4.18
Olympus		4.17