YOASOBI Brand Affinity ranks highest Blue Marble at 1,624.32% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

YOASOBI — pop artist from JP.

YOASOBI is a Japanese music duo consisting of composer Ayase and vocalist ikura. They are known for their unique blend of electronic and pop music. The duo…

YOASOBI

Superstar

Country: JP | Artist ID: fde57eac-1ea5-11ea-a0f0-549f35161576

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Genres

popj-popjapanese teen poppopasian pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 1,624.32% • Very Strong

As of 2025-09-10

10,130,707

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Superstar

Biography

YOASOBI is a Japanese music duo consisting of composer Ayase and vocalist ikura. They are known for their unique blend of electronic and pop music. The duo released their first song in 2020 and quickly gained popularity in Japan and internationally. Their music can be found on various streaming platforms.

Ayase, the composer of YOASOBI, and ikura, the vocalist, have collaborated to create a distinct sound that has resonated with listeners. Their songs have garnered a dedicated following, with their music being well-received by fans around the world. YOASOBI continues to produce music that showcases their talent and creativity.

Report Date: 2025-09-10

YOASOBI builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, INDONESIA, TAIWAN. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (199,335 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Blue Marble, Ports 1961, Sunnei point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YOASOBI score 0.36% — Low bucket.

Brand: Blue MarbleBrand: Ports 1961Brand: Sunnei

Followers:10,130,707

Engagements:36,434

Rate:0.4%

Posts:648

Avg Likes:35,848

Avg Comments:205

Avg Views:300,685

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,130,707 · Engagements 36,434 · Rate 0.4% Posts 648 · Views 300,685 · Avg Likes 35,848 · Avg Comments 205 · Avg Views 300,685	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 11% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	JAPAN (20%) INDONESIA (17%) TAIWAN (10%) CHINA (10%) UNITED STATES (7%)	Top regions: JAPAN (20%), INDONESIA (17%), TAIWAN (10%)
Platform Engagement	Instagram: 24,022 avg likes/post · Tiktok: 101,350 avg views/post · Youtube: 199,335 avg views/post	Best reach: Youtube 199,335 avg views; best engagement: Instagram 24,022 avg likes

Top Brand Affinities

Blue Marble

Score: 1,624.32

Ports 1961

Score: 727.42

Sunnei

Score: 373.45

Zac Posen

Score: 288.17

T3 Micro

Score: 246.12

Casetify

Score: 233.29

J.W. Anderson

Score: 205.06

GENTLE MONSTER

Score: 198.40

Zadig & Voltaire

Score: 170.43

Ann Demeulemeester

Score: 152.54

John Varvatos

Score: 129.73

Courrèges

Score: 128.01

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Top Brand Affinities

Brand	Category	Score
Blue Marble		1,624.32
Ports 1961		727.42
Sunnei		373.45
Zac Posen		288.17
T3 Micro		246.12
Casetify		233.29
J.W. Anderson		205.06
GENTLE MONSTER		198.40
Zadig & Voltaire		170.43
Ann Demeulemeester		152.54
John Varvatos		129.73
Courrèges		128.01
Rakuten		127.55
Jeffrey Campbell		102.42
American Express		99.77
SugarBearHair		96.60
Until Dawn		93.68
Damiani		89.78
Oribe		87.90
Roger Vivier		85.72
Natsume		85.12
Namco		84.79
TOD's		83.86
Cathay Pacific		83.59
Agent Provocateur		76.23
Sandro		70.12
Loewe		68.85
AirAsia		67.25
Coach		64.22
Bottega Veneta		63.21
Gamescom		62.46
Loro Piana		60.67
La Roche-Posay		59.17
Emporio Armani		57.57
Brooks Brothers		57.39
Betsey Johnson		56.37
Westwing		54.76
Adidas Y-3		54.32
Maison Kitsuné		54.16
Caudalie		53.82
Armani Beauty		53.68
Diageo		51.14
Longchamp		49.81
Amazon Music		49.54
Acne Studios		48.80
MOCO Museum		48.06
Expedia		47.35
Sonic		46.33
Bandai Namco		45.94
Thom Browne		45.11