YOASOBI

YOASOBI — pop artist from JP.

YOASOBI is a Japanese music duo consisting of composer Ayase and vocalist ikura. They are known for their unique blend of electronic and pop music. The duo…

Influence: 74.45% Fanbase: 76.55% Trending: 73.40% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 1,454.56% • Very Strong

As of 2025-10-01

10,164,806

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 21:23:01 UTC

Genres

popj-popjapanese teen poppopasian pop

Biography

YOASOBI is a Japanese music duo consisting of composer Ayase and vocalist ikura. They are known for their unique blend of electronic and pop music. The duo released their first song in 2020 and quickly gained popularity in Japan and internationally. Their music can be found on various streaming platforms.

Ayase, the composer of YOASOBI, and ikura, the vocalist, have collaborated to create a distinct sound that has resonated with listeners. Their songs have garnered a dedicated following, with their music being well-received by fans around the world. YOASOBI continues to produce music that showcases their talent and creativity.

Top Brand Affinities

Report Date: 2025-10-01

YOASOBI builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, INDONESIA, TAIWAN. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (202,269 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Blue Marble, Ports 1961, Sunnei point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YOASOBI score 0.46% — Low bucket.

Brand: Blue MarbleBrand: Ports 1961Brand: Sunnei

Followers:10,164,806

Engagements:46,394

Rate:0.5%

Posts:656

Avg Likes:45,673

Avg Comments:268

Avg Views:306,669

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,164,806 · Engagements 46,394 · Rate 0.5% Posts 656 · Views 306,669 · Avg Likes 45,673 · Avg Comments 268 · Avg Views 306,669	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	JAPAN (20%) INDONESIA (18%) TAIWAN (10%) UNITED STATES (9%) CHINA (7%)	Top regions: JAPAN (20%), INDONESIA (18%), TAIWAN (10%)
Platform Engagement	Instagram: 31,704 avg likes/post · Tiktok: 104,400 avg views/post · Youtube: 202,269 avg views/post	Best reach: Youtube 202,269 avg views; best engagement: Instagram 31,704 avg likes

Top Brand Affinities

Blue Marble

Score: 1,454.56

Ports 1961

Score: 682.15

Sunnei

Score: 351.34

Zac Posen

Score: 268.97

T3 Micro

Score: 232.55

Casetify

Score: 223.30

GENTLE MONSTER

Score: 206.54

J.W. Anderson

Score: 194.39

Zadig & Voltaire

Score: 157.92

Ann Demeulemeester

Score: 142.46

Courrèges

Score: 121.73

John Varvatos

Score: 121.67

Brand	Category	Score
Blue Marble		1,454.56
Ports 1961		682.15
Sunnei		351.34
Zac Posen		268.97
T3 Micro		232.55
Casetify		223.30
GENTLE MONSTER		206.54
J.W. Anderson		194.39
Zadig & Voltaire		157.92
Ann Demeulemeester		142.46
Courrèges		121.73
John Varvatos		121.67
Rakuten		118.80
Revolut		109.03
Jeffrey Campbell		95.97
American Express		93.52
SugarBearHair		91.27
Sandro		87.39
Until Dawn		86.29
Damiani		83.06
Oribe		82.09
Roger Vivier		80.28
Natsume		79.60
Cathay Pacific		79.39
Namco		78.93
TOD's		78.53
Agent Provocateur		72.89
BYD		66.79
NET-A-PORTER		66.41
AirAsia		63.88
Loewe		63.53
Amazon Music		63.09
Bottega Veneta		60.34
Coach		59.89
Gamescom		58.84
Loro Piana		55.66
La Roche-Posay		54.66
Emporio Armani		54.00
Brooks Brothers		53.77
Betsey Johnson		52.64
Westwing		51.61
Adidas Y-3		50.91
Maison Kitsuné		50.85
Caudalie		50.69
Armani Beauty		50.32
Diageo		47.52
Longchamp		46.79
Acne Studios		45.76
MOCO Museum		44.86
Expedia		44.41

Official Profiles

Artist: YOASOBI

Date Range: 2025-11-06 → 2025-11-06

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired YOASOBI today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-27)

Total: 7,351,178

PLATFORM

TOTAL

[+]

Spotify

7,078,030

96.28%

[+]

Yandex

236,935

3.22%

[+]

Pandora

36,213

0.49%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-11-14 03:00 UTC	YOASOBI	松山市民会館大ホール	Matsuyama, Japan	l-tike.com l-tike.com
2025-11-17 03:00 UTC	YOASOBI	山口ＫＤＤＩ維新ホール	Yamaguchi, Japan	l-tike.com l-tike.com
2025-12-01 03:00 UTC	YOASOBI	沖縄コンベンションセンター展示棟	Ginowan, Japan	l-tike.com l-tike.com