YNW Melly

YNW Melly — hip-hop & rap artist from US.

Florida-based rapper YNW Melly gained recognition for his emotionally charged rap tracks inspired by his tumultuous life. Born Jamell Demons in 1999, he…

Influence: 71.31% Fanbase: 73.91% Trending: 70.01% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 28.83% • Very Strong

As of 2025-09-27

12,354,183

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-06 21:28:12 UTC

Genres

hip-hop & raptrapmelodic raphip-hop/rap

Biography

Florida-based rapper YNW Melly gained recognition for his emotionally charged rap tracks inspired by his tumultuous life. Born Jamell Demons in 1999, he started uploading original music to SoundCloud at the age of 15, blending melodic singing with gritty lyrics reflecting his experiences with violence, crime, and adversity in Gifford, Florida. Following legal troubles in 2017, he intensified his music output, releasing singles like "Murder on My Mind" and collaborating with artists such as Lil B and John Wicks on the Collect Call EP in 2017.

In 2018, Melly continued to build his discography with singles like "Melly the Menace" and "Virtual," leading up to his debut mixtape, I Am You. Despite legal challenges, including facing murder charges in 2019, he released projects like We All Shine, featuring Kanye West, and Melly vs. Melvin in 2019. While incarcerated, he dropped the single "Thugged Out" with Kodak Black in 2021 and followed up with his second studio album, Just a Matter of Slime.

Top Brand Affinities

Report Date: 2025-09-27

YNW Melly speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, POLAND. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (183,740 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Spinrilla, True Religion, Palm Angels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YNW Melly score 0.70% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:12,354,183

Engagements:86,606

Rate:0.7%

Posts:169

Avg Likes:85,981

Avg Comments:1,492

Avg Views:183,740

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,354,183 · Engagements 86,606 · Rate 0.7% Posts 169 · Views 183,740 · Avg Likes 85,981 · Avg Comments 1,492 · Avg Views 183,740	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 11% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (49%) UNITED KINGDOM (5%) POLAND (4%) BRAZIL (3%) CANADA (3%)	Top regions: UNITED STATES (49%), UNITED KINGDOM (5%), POLAND (4%)
Platform Engagement	Instagram: 80,259 avg likes/post · Youtube: 183,740 avg views/post	Best reach: Youtube 183,740 avg views; best engagement: Instagram 80,259 avg likes

Top Brand Affinities

Spinrilla

Score: 28.83

True Religion

Score: 24.31

Palm Angels

Score: 19.05

Kodak

Score: 10.63

Rockstar Games

Score: 9.80

New Era

Score: 8.36

Hennessy

Score: 7.84

Champion

Score: 7.78

SoundCloud

Score: 6.42

Alexander McQueen

Score: 6.20

Pontiac

Score: 5.92

FashionNova

Score: 5.57

Brand	Category	Score
Spinrilla		28.83
True Religion		24.31
Palm Angels		19.05
Kodak		10.63
Rockstar Games		9.80
New Era		8.36
Hennessy		7.84
Champion		7.78
SoundCloud		6.42
Alexander McQueen		6.20
Pontiac		5.92
FashionNova		5.57
boohoo		5.51
Moncler		5.45
Monster Beverage		4.88
BALMAIN		4.70
CNN		4.57
ESPN		4.54
Coach		4.48
Supreme		4.11
Balenciaga		3.85
Dolce & Gabbana		3.75
Beats Electronics		3.44
Comedy Central		3.41
Stüssy		3.29
Urban Outfitters		3.26
Sprite		3.12
Polo Ralph Lauren		2.94
Spotify Music		2.88
Gucci		2.79
Lacoste		2.68
Lululemon Athletica		2.65
shein		2.63
MTV		2.62
Gymshark		2.59
Bugatti		2.59
Nickelodeon		2.53
Christian Louboutin		2.53
Under Armour		2.51
Burberry		2.40
Louis Vuitton		2.39
Timberland		2.35
Forever 21		2.22
Los Angeles Lakers		2.21
Sneakerhead		2.19
Ubisoft		2.17
Fendi		2.16
SheInside		2.15
Walmart		2.14
NFL		2.13