YNG Martyr

YNG Martyr — hip-hop & rap artist from AU.

Follow YNG, Follow The Universe is an electronic music project formed in 2018 by producer and composer John Smith. The project explores a blend of ambient,…

Influence: 54.27% Fanbase: 29.67% Trending: 66.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 10.65% • Very Strong

As of 2025-09-08

801,887

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:05 UTC

Genres

hip-hop & raphip-hop/rapmeme rapsad rapaesthetic raphip hoptrapelectronicsad lo-fi

Biography

Follow YNG, Follow The Universe is an electronic music project formed in 2018 by producer and composer John Smith. The project explores a blend of ambient, downtempo, and experimental electronic music, drawing inspiration from various genres and styles. Since its inception, Follow YNG, Follow The Universe has released two full-length albums and several singles, gaining a following for its unique sound and innovative approach to music production.

With a focus on creating immersive sonic experiences, Follow YNG, Follow The Universe incorporates elements of field recordings, found sounds, and synthesizers to craft atmospheric compositions that transport listeners to otherworldly realms. The project has garnered positive reviews from critics and has been featured on various music platforms and playlists. Follow YNG, Follow The Universe continues to evolve and experiment with sound, pushing boundaries and challenging conventions in the electronic music landscape.

Top Brand Affinities

Report Date: 2025-09-08

YNG Martyr stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The profile is heavily male (84%), and content lands hardest on Tiktok, where posts average 74,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ableton, SoundCloud, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes YNG Martyr a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YNG Martyr score 1.57% — Moderate bucket.

Brand: AbletonBrand: SoundCloudBrand: Amazon Music

Followers:801,887

Engagements:12,628

Rate:1.6%

Posts:721

Avg Likes:12,250

Avg Comments:366

Avg Views:86,439

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 801,887 · Engagements 12,628 · Rate 1.6% Posts 721 · Views 86,439 · Avg Likes 12,250 · Avg Comments 366 · Avg Views 86,439	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 8% 13-17: 8%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (7%) AUSTRALIA (6%) CANADA (5%) POLAND (4%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (7%), AUSTRALIA (6%)
Platform Engagement	Instagram: 8,015 avg likes/post · Tiktok: 74,700 avg views/post · Youtube: 11,739 avg views/post	Best reach: Tiktok 74,700 avg views; best engagement: Instagram 8,015 avg likes

Top Brand Affinities

Ableton

Score: 10.65

SoundCloud

Score: 9.19

Amazon Music

Score: 7.98

Champion

Score: 6.87

Ubisoft

Score: 6.71

Pizza Hut

Score: 6.71

Call of Duty

Score: 6.51

Rockstar Games

Score: 6.06

Hot Topic

Score: 5.98

Sprite

Score: 5.64

RAZER

Score: 5.13

Xbox

Score: 4.80

Brand	Category	Score
Ableton		10.65
SoundCloud		9.19
Amazon Music		7.98
Champion		6.87
Ubisoft		6.71
Pizza Hut		6.71
Call of Duty		6.51
Rockstar Games		6.06
Hot Topic		5.98
Sprite		5.64
RAZER		5.13
Xbox		4.80
Beats Electronics		4.77
Fallout		3.76
Counter-Strike		3.76
Grand Theft Auto		3.70
Mortal Kombat		3.47
Cartoon Network		3.31
Monster Beverage		3.23
Carhartt		3.03
Spotify Music		3.03
PlayStation		2.98
MTV		2.80
shein		2.54
Urban Outfitters		2.52
Hennessy		2.50
Walmart		2.48
Supreme		2.42
Activision Blizzard		2.42
Nintendo		2.41
Dr. Martens		2.41
Nickelodeon		2.29
Versace		2.28
Pepsi		2.26
NYX Cosmetics		2.07
Coachella		2.02
SheInside		2.00
The North Face		1.97
Polaroid		1.96
Showtime		1.96
NBA		1.95
Microsoft		1.95
Marvel		1.94
WWE		1.90
Kodak		1.89
Chrysler		1.84
KFC		1.83
Nissan		1.75
Transformers		1.75
Victoria's Secret		1.69