Yk Osiris Brand Affinity ranks highest Spinrilla at 23.26% . Very Strong. Score DMDB 65.28% | Fanbase 52.13%

Yk Osiris — r&b, funk & soul artist from US.

YK Osiris, born Osiris Williams in Jacksonville, Florida in 1998, gained recognition in the music industry at 18 through self-released tracks online. His…

Yk Osiris

Recognizable

Country: US | Gender: male | Artist ID: 11e83fee-c131-12ec-9027-aa1c026db3d8

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Genres

r&b, funk & soulpop r&bcontemporary r&bhip-hop & raptrapmelodic raphip-hop/raphip hop

Influential: 65.28% Fanbase: 52.13% Trending: 71.85%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 23.26% • Very Strong

As of 2025-09-10

6,383,574

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.28% | Fanbase 52.13% | Trending 71.85% | CAREER STAGE: MAINSTREAM

Biography

YK Osiris, born Osiris Williams in Jacksonville, Florida in 1998, gained recognition in the music industry at 18 through self-released tracks online. His breakout single "Valentine" in 2018 led to a deal with Def Jam, culminating in his debut album "The Golden Child" in 2019, which reached gold certification and charted in the Top 100 on Billboard. Osiris collaborated with artists like DaBaby and continued releasing singles post-album.

Inspired by a mix of old-school soul, classic R&B, and modern pop and rap, Osiris began his music career under the name Osiris before adopting the moniker YK Osiris. His early singles, notably "Fake Love" and "I'm Next (Freestyle)," garnered attention, with "Valentine" becoming a viral hit. Subsequent releases and collaborations with industry stars solidified his presence in the music scene, leading to a series of standalone singles and projects, including "The Golden Child" and tracks like "Freaky Dancer" and "Be My Girl."

Report Date: 2025-09-10

Yk Osiris is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, JAMAICA, CANADA. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (296,250 avg views per post); Instagram builds the community layer. Affinity data highlights Spinrilla, True Religion, WNBA, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yk Osiris score 0.41% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:6,383,574

Engagements:25,991

Rate:0.4%

Posts:201

Avg Likes:25,018

Avg Comments:1,068

Avg Views:309,056

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,383,574 · Engagements 25,991 · Rate 0.4% Posts 201 · Views 309,056 · Avg Likes 25,018 · Avg Comments 1,068 · Avg Views 309,056	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 12% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (68%) JAMAICA (5%) CANADA (3%) UNITED KINGDOM (3%) DOMINICAN REPUBLIC (1%)	Top regions: UNITED STATES (68%), JAMAICA (5%), CANADA (3%)
Platform Engagement	Instagram: 17,558 avg likes/post · Tiktok: 296,250 avg views/post · Youtube: 12,806 avg views/post	Best reach: Tiktok 296,250 avg views; best engagement: Instagram 17,558 avg likes

Top Brand Affinities

Spinrilla

Score: 23.26

True Religion

Score: 18.88

WNBA

Score: 17.76

Alexander McQueen

Score: 14.61

New Era

Score: 13.18

Palm Angels

Score: 13.11

FashionNova

Score: 9.11

Champion

Score: 8.27

Amazon Music

Score: 7.81

Maison Margiela

Score: 7.18

SoundCloud

Score: 6.25

BALMAIN

Score: 6.05

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Top Brand Affinities

Brand	Category	Score
Spinrilla		23.26
True Religion		18.88
WNBA		17.76
Alexander McQueen		14.61
New Era		13.18
Palm Angels		13.11
FashionNova		9.11
Champion		8.27
Amazon Music		7.81
Maison Margiela		7.18
SoundCloud		6.25
BALMAIN		6.05
Kodak		6.00
Steve Madden		5.58
iHeartRadio Music Awards		4.96
Coach		4.71
Dolce & Gabbana		4.56
Christian Louboutin		4.14
Moncler		4.06
shein		3.82
Hennessy		3.80
ESPN		3.74
Beats Electronics		3.64
Fendi		3.54
NBC		3.50
Philips		3.38
Supreme		3.21
Barber Shop Connect		3.20
SheInside		3.08
Forever 21		2.99
Cartier		2.94
MTV		2.94
Nickelodeon		2.77
Los Angeles Lakers		2.69
Urban Outfitters		2.62
New Balance		2.61
Sneakerhead		2.57
Gucci		2.56
Balenciaga		2.54
TOM FORD		2.46
Spotify Music		2.44
NBA		2.43
Target		2.39
Timberland		2.26
GIVENCHY		2.19
NFL		2.17
Tommy Hilfiger		2.14
Sprite		2.12
Victoria's Secret		2.08
Versace		2.06