Yiruma Brand Affinity ranks highest Innisfree at 5.14% . Very Strong. Score DMDB 65.85% | Fanbase 55.27%

Yiruma — classical, ensemble & opera artist from KR.

Born on February 15, 1978 in Seoul, South Korea, Yiruma (Lee Ru-Ma) is a pianist known for his gentle compositions that blend new age and classical elements.…

Yiruma

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bd2-889b-223c-8c37-a0369fe50396

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Genres

classical, ensemble & operaneo-classicalchamber musicclassical crossoverinstrumentalnew age pianokorean instrumental

Influential: 65.85% Fanbase: 55.27% Trending: 71.14%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 5.14% • Very Strong

As of 2025-09-10

1,952,782

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.85% | Fanbase 55.27% | Trending 71.14% | CAREER STAGE: MAINSTREAM

Biography

Born on February 15, 1978 in Seoul, South Korea, Yiruma (Lee Ru-Ma) is a pianist known for his gentle compositions that blend new age and classical elements. He began playing the piano at five and studied music in London, releasing his debut albums Love Scene and First Love in 2001. The track "River Flows in You" from First Love gained international popularity and became a staple in various media.

Yiruma continued to release albums, with notable works such as From the Yellow Room (2003) and The Best: Reminiscent 10th Anniversary (2011). In 2020, a reissued version of the latter album reached number one on the Billboard classical and new age charts. Celebrating his 20th year in music, Yiruma released Rewritten Memories and Solo in 2021, revisiting pieces from his extensive career.

Report Date: 2025-09-10

Yiruma commands interest from 18-24 & 25-34 audiences in INDONESIA, UNITED STATES, VIETNAM. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (71,550 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Innisfree, Selfiegram, Summit Entertainment points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yiruma score 0.30% — Low bucket.

Brand: InnisfreeBrand: SelfiegramBrand: Summit Entertainment

Followers:1,952,782

Engagements:5,807

Rate:0.3%

Posts:867

Avg Likes:5,571

Avg Comments:173

Avg Views:111,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,952,782 · Engagements 5,807 · Rate 0.3% Posts 867 · Views 111,118 · Avg Likes 5,571 · Avg Comments 173 · Avg Views 111,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	INDONESIA (18%) UNITED STATES (10%) VIETNAM (7%) PHILIPPINES (7%) INDIA (5%)	Top regions: INDONESIA (18%), UNITED STATES (10%), VIETNAM (7%)
Platform Engagement	Instagram: 2,858 avg likes/post · Tiktok: 71,550 avg views/post · Youtube: 39,568 avg views/post	Best reach: Tiktok 71,550 avg views; best engagement: Instagram 2,858 avg likes

Top Brand Affinities

Innisfree

Score: 5.14

Selfiegram

Score: 4.14

Summit Entertainment

Score: 3.98

Snoopy And The Peanuts Gang

Score: 3.32

Tiffany

Score: 3.12

Jollibee

Score: 2.88

Montblanc

Score: 2.36

UNIQLO

Score: 2.23

Fujifilm

Score: 2.01

LEGOLAND

Score: 1.97

League of Legends

Score: 1.97

Petronas

Score: 1.94

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Top Brand Affinities

Brand	Category	Score
Innisfree		5.14
Selfiegram		4.14
Summit Entertainment		3.98
Snoopy And The Peanuts Gang		3.32
Tiffany		3.12
Jollibee		2.88
Montblanc		2.36
UNIQLO		2.23
Fujifilm		2.01
LEGOLAND		1.97
League of Legends		1.97
Petronas		1.94
Cartier		1.90
Kodak		1.90
Hermès		1.80
Polo Ralph Lauren		1.71
KFC		1.56
Bellagio		1.55
Yamaha		1.50
SoundCloud		1.46
Sony		1.43
musical.ly		1.35
The Olympic Games		1.34
Hyundai		1.32
Starbucks		1.32
Beats Electronics		1.31
Travelgram		1.29
Costco		1.28
Spotify Music		1.26
Lego		1.26
Sephora		1.25
Universal		1.25
Pokemon Go		1.24
HBO		1.23
Vogue		1.18
Polaroid		1.15
H&M		1.14
Snapseed		1.14
OREO		1.12
Xiaomi		1.10
Pixar		1.06
Nikon		1.06
National Geographic		1.06
Louis Vuitton		1.06
Canon		1.05
Tiffany & Co		1.04
Yves Saint Laurent		1.02
Walt Disney		1.02
Calvin Klein		0.99
IKEA		0.99