YG - Score DMDB 72.11% | Fanbase 67.90% | Trending 74.21%. 28% Brand Score for True Religion

YG — hip-hop & rap artist from US.

YG, known for his forceful and slightly raspy voice, gained commercial success with hits like "Toot It and Boot It" in 2010. His string of Top Ten albums began…

Influence: 72.11% Fanbase: 67.90% Trending: 74.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 28.04% • Very Strong

As of 2025-09-27

14,821,495

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 09:33:02 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapgangster rapcali raphip-hop/rapcontemporary hip hop

Biography

YG, known for his forceful and slightly raspy voice, gained commercial success with hits like "Toot It and Boot It" in 2010. His string of Top Ten albums began with My Krazy Life in 2014 and continued with releases like My Life 4Hunnid in 2020 and I Got Issues in 2022. YG's solo albums have been released through Def Jam, with additional collaborations such as Hit Me When U Leave the Klub: The Playlist with Tyga in 2023.

Born Keenon Jackson in Compton, California, YG released his first mixtapes in 2009 and 2010 before making his Def Jam album debut with My Krazy Life in 2014. His discography includes multi-platinum hits like "My N*gga" and "Who Do You Love?" featuring notable artists such as Drake and Jeezy. YG's consistent success continued with albums like Still Brazy in 2016 and Stay Dangerous in 2018, solidifying his presence in the hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-27

YG performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 242,450 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward True Religion, Spinrilla, Palm Angels, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, YG is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YG score 0.77% — Low bucket.

Brand: True ReligionBrand: SpinrillaBrand: Palm Angels

Followers:14,821,495

Engagements:114,761

Rate:0.8%

Posts:267

Avg Likes:111,640

Avg Comments:885

Avg Views:248,533

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,821,495 · Engagements 114,761 · Rate 0.8% Posts 267 · Views 248,533 · Avg Likes 111,640 · Avg Comments 885 · Avg Views 248,533	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (39%) BRAZIL (5%) UNITED KINGDOM (3%) MEXICO (3%) CANADA (3%)	Top regions: UNITED STATES (39%), BRAZIL (5%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 77,631 avg likes/post · Tiktok: 242,450 avg views/post · Youtube: 6,083 avg views/post	Best reach: Tiktok 242,450 avg views; best engagement: Instagram 77,631 avg likes

Top Brand Affinities

True Religion

Score: 28.04

Spinrilla

Score: 23.43

Palm Angels

Score: 19.76

New Era

Score: 13.97

Coach

Score: 10.74

Maison Margiela

Score: 10.54

Amazon Music

Score: 9.96

Acne Studios

Score: 8.65

Foot Locker

Score: 7.99

Alexander McQueen

Score: 7.27

SoundCloud

Score: 6.09

ASOS

Score: 5.93

Brand	Category	Score
True Religion		28.04
Spinrilla		23.43
Palm Angels		19.76
New Era		13.97
Coach		10.74
Maison Margiela		10.54
Amazon Music		9.96
Acne Studios		8.65
Foot Locker		7.99
Alexander McQueen		7.27
SoundCloud		6.09
ASOS		5.93
Moncler		5.78
Carhartt		5.70
Hennessy		5.65
Los Angeles Lakers		5.51
BALMAIN		5.48
Kappa		5.44
Champion		5.42
Steve Madden		5.28
Kodak		5.17
iHeartRadio Music Awards		5.04
Fendi		4.61
Dolce & Gabbana		4.51
Dr. Martens		4.40
FashionNova		4.28
Nice Kicks		4.12
MTV		3.98
Christian Louboutin		3.92
Beats Electronics		3.81
Supreme		3.76
NBA		3.63
Rolls-Royce		3.61
OLD NAVY		3.60
Barber Shop Connect		3.39
ESPN		3.38
Coachella		3.38
Stüssy		3.26
NFL		3.26
Gatorade		3.08
Moschino		3.08
Versace		3.00
Sneakerhead		2.95
Timberland		2.83
Calvin Klein		2.69
Balenciaga		2.68
Nickelodeon		2.67
Urban Outfitters		2.65
Lacoste		2.60
Paramount Pictures		2.42