YFN Lucci Brand Affinity ranks highest Spinrilla at 61.54% . Very Strong. Score DMDB 68.26% | Fanbase 56.90%

YFN Lucci — r&b, funk & soul artist from US.

YFN Lucci, born Rayshawn Bennett, is an Atlanta-based rapper known for his distinctive vocal style. He began his music career at the age of 16 and officially…

YFN Lucci

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd0-a80d-4afc-9c46-a0369fe50396

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Genres

r&b, funk & soulpop r&bhip-hop & rappop raprapsouthern hip hoptrapatl hip hopmelodic raphip-hop/raparkansas hip hopcontemporary hip hophip hop

Influential: 68.26% Fanbase: 56.90% Trending: 73.94%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 61.54% • Very Strong

As of 2025-09-10

6,204,505

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.26% | Fanbase 56.90% | Trending 73.94% | CAREER STAGE: MAINSTREAM

Biography

YFN Lucci, born Rayshawn Bennett, is an Atlanta-based rapper known for his distinctive vocal style. He began his music career at the age of 16 and officially debuted at 17. Lucci gained recognition after being featured on Johnny Cinco's 2014 mixtape, John Popi, and subsequently signed with TIG. His debut mixtape, Wish Me Well, was released in 2014, followed by Wish Me Well, Vol. 2 in 2016. Lucci's 2017 EP, Long Live Nut, reached number 27 on the Billboard 200 chart. He continued to release music, with projects like Freda's Son EP and Ray Ray from Summerhill album, which achieved his first Top 20 chart placement.

Report Date: 2025-09-10

YFN Lucci cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, NIGERIA, INDIA. A male-leaning (55%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 48,492 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, True Religion, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YFN Lucci score 0.78% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:6,204,505

Engagements:48,492

Rate:0.8%

Posts:19

Avg Likes:48,492

Avg Comments:1,572

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,204,505 · Engagements 48,492 · Rate 0.8% Posts 19 · Views 0 · Avg Likes 48,492 · Avg Comments 1,572 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 29% 35-44: 15% 13-17: 5%	Largest: 25-34 (49%); next: 18-24 (29%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (80%) NIGERIA (2%) INDIA (2%) BRAZIL (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (80%), NIGERIA (2%), INDIA (2%)
Platform Engagement	Instagram: 48,492 avg likes/post	best engagement: Instagram 48,492 avg likes

Top Brand Affinities

Spinrilla

Score: 61.54

True Religion

Score: 16.16

Palm Angels

Score: 14.35

Marni

Score: 14.33

Hennessey

Score: 13.02

Amazon Music

Score: 11.55

Champion

Score: 10.86

Maybach

Score: 10.80

Armani Exchange

Score: 9.86

New Era

Score: 9.80

Lanvin

Score: 9.33

Benihana

Score: 8.62

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Top Brand Affinities

Brand	Category	Score
Spinrilla		61.54
True Religion		16.16
Palm Angels		14.35
Marni		14.33
Hennessey		13.02
Amazon Music		11.55
Champion		10.86
Maybach		10.80
Armani Exchange		9.86
New Era		9.80
Lanvin		9.33
Benihana		8.62
Hennessy		7.94
FashionNova		7.65
Kodak		7.55
Kappa		7.21
Christian Louboutin		6.33
SoundCloud		6.11
Pontiac		5.95
Maison Margiela		5.92
Alexander McQueen		5.39
Steve Madden		4.62
Coach		4.39
Verizon		4.07
Rolls-Royce		4.06
G-shock		4.01
Gatorade		3.99
iHeartRadio Music Awards		3.92
Versace		3.90
ESPN		3.89
BALMAIN		3.79
Moncler		3.79
Beats Electronics		3.54
Barber Shop Connect		3.44
Polo Ralph Lauren		3.28
shein		3.27
NBA		3.22
NFL		3.21
TOM FORD		3.20
Los Angeles Lakers		3.10
MTV		3.05
Fendi		3.05
KENZO		2.98
The North Face		2.98
Sneakerhead		2.86
Philips		2.73
Balenciaga		2.68
SheInside		2.64
Gucci		2.63
Walmart		2.58