Yes Brand Affinity ranks highest MOOG at 40.34% . Very Strong. Score DMDB 69.98% | Fanbase 59.73%

Yes — jazz & standards artist from GB.

Formed in 1968, Yes emerged as a prominent progressive rock band with a dedicated following despite numerous lineup changes. The band's intricate musical…

Yes

Superstar

Country: GB | Artist ID: 11e81bbc-fc02-fc7e-85bb-a0369fe50396

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Genres

jazz & standardsjazz fusionrockrockart rockalbum rockhard rocksoft rockclassic rockprogressive rocksymphonic rockpop rockhip-hop & raphip-hop/rapelectronicelectronic

Influential: 69.98% Fanbase: 59.73% Trending: 75.10%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 40.34% • Very Strong

As of 2025-09-10

614,107

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.98% | Fanbase 59.73% | Trending 75.10% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1968, Yes emerged as a prominent progressive rock band with a dedicated following despite numerous lineup changes. The band's intricate musical style, characterized by virtuosity and cosmic themes, resonated with audiences, leading to chart-topping albums such as The Yes Album and Fragile. Yes' sound evolved over the years, from progressive classics to new wave pop modernism, garnering critical acclaim and commercial success. The band's enduring popularity was evident through numerous sold-out live recordings and consistent chart presence from the '70s to the '90s.

Lead singer Jon Anderson and bassist Chris Squire founded Yes, drawing inspiration from harmony singing and rock backing to create a unique sound. The addition of members like guitarist Steve Howe and keyboardist Rick Wakeman further solidified the band's lineup during its peak years. Yes faced lineup changes and creative shifts over the decades, with various solo projects and collaborations shaping the group's trajectory. Despite internal challenges and stylistic shifts, Yes maintained a loyal fan base and continued to tour and record into the 21st century, cementing their legacy as pioneers of progressive rock.

Report Date: 2025-09-10

Yes commands interest from 45-64 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,620 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Ampeg, Akg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yes score 0.52% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Akg

Followers:614,107

Engagements:3,177

Rate:0.5%

Posts:2,486

Avg Likes:3,108

Avg Comments:120

Avg Views:17,620

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 614,107 · Engagements 3,177 · Rate 0.5% Posts 2,486 · Views 17,620 · Avg Likes 3,108 · Avg Comments 120 · Avg Views 17,620	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 28% 25-34: 27% 35-44: 22% 18-24: 21%	Largest: 45-64 (28%); next: 25-34 (27%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (32%) BRAZIL (16%) UNITED KINGDOM (5%) ITALY (4%) CANADA (4%)	Top regions: UNITED STATES (32%), BRAZIL (16%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,261 avg likes/post · Youtube: 17,620 avg views/post	Best reach: Youtube 17,620 avg views; best engagement: Instagram 2,261 avg likes

Top Brand Affinities

MOOG

Score: 40.34

Ampeg

Score: 33.32

Akg

Score: 17.58

Pro Tools

Score: 14.68

Sennheiser

Score: 13.91

Atmos

Score: 8.14

Amazon Music

Score: 7.82

Movistar

Score: 6.71

Sega

Score: 6.31

Spotify Music

Score: 5.45

Ableton

Score: 5.04

Pilsner Urquell

Score: 4.61

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Top Brand Affinities

Brand	Category	Score
MOOG		40.34
Ampeg		33.32
Akg		17.58
Pro Tools		14.68
Sennheiser		13.91
Atmos		8.14
Amazon Music		7.82
Movistar		6.71
Sega		6.31
Spotify Music		5.45
Ableton		5.04
Pilsner Urquell		4.61
Margaritaville		4.44
Warner Bros		4.32
Final Fantasy		3.92
Paramount Pictures		3.88
MTV		3.74
Heinz		3.65
Columbia Pictures		3.47
NBC		3.44
Lollapalooza		3.11
Nintendo		3.06
Star Wars		3.00
Chrysler		2.90
Jack Daniels		2.65
Yamaha		2.58
BBC		2.52
Guinness		2.52
SoundCloud		2.44
Budweiser		2.41
Philips		2.41
NHL		2.41
Snoopy And The Peanuts Gang		2.33
Transformers		2.23
Boeing		2.20
Cadillac		2.17
Jaguar		2.09
Busch		2.07
AMC		2.04
Kodak		2.04
Pixar		2.03
Tesla Motors		2.02
Beats Electronics		2.01
Pepsi		1.95
musical.ly		1.87
Heineken		1.85
Harley-Davidson		1.79
Lego		1.74
DC Entertainment		1.72
Activision Blizzard		1.68