Yeri Mua Brand Affinity ranks highest Sally Beauty Supply LLC at 146.96% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Yeri Mua — hip-hop & rap artist from MX.

Yeri Cruz Varela, professionally known as Yeri Mua, is a Mexican influencer and singer from Veracruz, Mexico, recognized for her makeup tutorials and social…

Yeri Mua

Recognizable

Country: MX | Gender: female | Artist ID: edc8d37c-26c1-4d92-b4f9-18bb4b447758

Find Artist

Genres

hip-hop & rapurbano mexicano

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sally Beauty Supply LLC • 146.96% • Very Strong

As of 2025-09-10

41,589,961

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Recognizable

Biography

Yeri Cruz Varela, professionally known as Yeri Mua, is a Mexican influencer and singer from Veracruz, Mexico, recognized for her makeup tutorials and social media presence. She began sharing content in 2018, accumulating a substantial following across platforms such as Facebook (12 million followers), Instagram (12.4 million followers), and YouTube (820,000 subscribers).

In August, Yeri Mua transitioned into the music industry, releasing her debut single "Chupón" in collaboration with El Gudi, Jey F, Alan Dazmel, and Oviña. The track gained rapid popularity through streaming platforms and YouTube, resonating with a diverse audience and leaving a notable mark on the music landscape.

Report Date: 2025-09-10

Yeri Mua connects with 18-24 & 25-34 audiences and shows durable traction across MEXICO, UNITED STATES, PERU. With a heavily female (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,900,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Sally Beauty Supply LLC, DODOLASHES, Milani Cosmetics highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Yeri Mua moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yeri Mua score 0.81% — Low bucket.

Brand: Sally Beauty Supply LLCBrand: DODOLASHESBrand: Milani Cosmetics

Followers:41,589,961

Engagements:334,889

Rate:0.8%

Posts:2,347

Avg Likes:328,655

Avg Comments:1,608

Avg Views:1,935,387

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 41,589,961 · Engagements 334,889 · Rate 0.8% Posts 2,347 · Views 1,935,387 · Avg Likes 328,655 · Avg Comments 1,608 · Avg Views 1,935,387	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 9% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	MEXICO (46%) UNITED STATES (9%) PERU (8%) COLOMBIA (7%) ECUADOR (6%)	Top regions: MEXICO (46%), UNITED STATES (9%), PERU (8%)
Platform Engagement	Instagram: 196,156 avg likes/post · Tiktok: 1,900,000 avg views/post · Youtube: 35,387 avg views/post	Best reach: Tiktok 1,900,000 avg views; best engagement: Instagram 196,156 avg likes

Top Brand Affinities

Sally Beauty Supply LLC

Score: 146.96

DODOLASHES

Score: 58.61

Milani Cosmetics

Score: 39.80

BH Cosmetics

Score: 30.34

OFRA

Score: 23.00

Lime Crime

Score: 21.24

Mary Kay

Score: 20.26

BOXYCHARM

Score: 19.22

SigmaBeauty.com

Score: 17.53

Maybelline

Score: 17.49

Tatcha

Score: 16.07

Anastasia Beverly Hills

Score: 15.77

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Top Brand Affinities

Brand	Category	Score
Sally Beauty Supply LLC		146.96
DODOLASHES		58.61
Milani Cosmetics		39.80
BH Cosmetics		30.34
OFRA		23.00
Lime Crime		21.24
Mary Kay		20.26
BOXYCHARM		19.22
SigmaBeauty.com		17.53
Maybelline		17.49
Tatcha		16.07
Anastasia Beverly Hills		15.77
Beautyblender		13.77
Make Up For Ever		12.27
Real Techniques		11.87
NYX Cosmetics		11.50
L'Oréal Paris		11.22
Too Faced Cosmetics		10.03
Daewoo		9.89
LATAM		9.74
Revlon		9.52
Suavecito		9.51
Tarte Cosmetics		9.30
Smashbox		7.99
Benefit Cosmetics		7.90
Movistar		7.78
Huda Beauty		7.69
Carolina Herrera		7.67
ColourPop		6.99
SheInside		6.94
Garnier		6.93
shein		6.90
La Roche-Posay		6.82
Fenty beauty		6.72
Barbie		6.50
Cafecito		6.22
Younique		6.12
Kylie Cosmetics		6.02
Diablo		5.76
Urban Decay Cosmetics		5.28
Smirnoff		4.78
Nivea		4.76
MAC Cosmetics		4.65
Sephora		4.53
Alexander McQueen		4.34
Rimmel		4.13
NARS Cosmetics		3.37
TOM FORD		3.11
Forever 21		2.95
Bershka		2.78