Yeri Mua

Yeri Mua — hip-hop & rap artist from MX.

Yeri Cruz Varela, professionally known as Yeri Mua, is a Mexican influencer and singer from Veracruz, Mexico, recognized for her makeup tutorials and social…

Influence: 65.31% Fanbase: 54.51% Trending: 70.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sally Beauty Supply LLC • 180.26% • Very Strong

As of 2025-10-06

42,570,305

Social Media Followers

As of 2025-10-06

00:00:00

Hours Airplay

2025-12-07 09:51:08 UTC

Genres

hip-hop & rapurbano mexicano

Biography

Yeri Cruz Varela, professionally known as Yeri Mua, is a Mexican influencer and singer from Veracruz, Mexico, recognized for her makeup tutorials and social media presence. She began sharing content in 2018, accumulating a substantial following across platforms such as Facebook (12 million followers), Instagram (12.4 million followers), and YouTube (820,000 subscribers).

In August, Yeri Mua transitioned into the music industry, releasing her debut single "Chupón" in collaboration with El Gudi, Jey F, Alan Dazmel, and Oviña. The track gained rapid popularity through streaming platforms and YouTube, resonating with a diverse audience and leaving a notable mark on the music landscape.

Top Brand Affinities

Report Date: 2025-10-06

Yeri Mua connects with 18-24 & 25-34 audiences and shows durable traction across MEXICO, UNITED STATES, PERU. With a heavily female (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 3,700,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Sally Beauty Supply LLC, Todomoda, BH Cosmetics highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Yeri Mua moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yeri Mua score 1.09% — Moderate bucket.

Brand: Sally Beauty Supply LLCBrand: TodomodaBrand: BH Cosmetics

Followers:42,570,305

Engagements:462,898

Rate:1.1%

Posts:2,381

Avg Likes:450,169

Avg Comments:2,324

Avg Views:3,751,863

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,570,305 · Engagements 462,898 · Rate 1.1% Posts 2,381 · Views 3,751,863 · Avg Likes 450,169 · Avg Comments 2,324 · Avg Views 3,751,863	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	MEXICO (52%) UNITED STATES (8%) PERU (6%) COLOMBIA (6%) ECUADOR (6%)	Top regions: MEXICO (52%), UNITED STATES (8%), PERU (6%)
Platform Engagement	Instagram: 189,402 avg likes/post · Tiktok: 3,700,000 avg views/post · Youtube: 51,863 avg views/post	Best reach: Tiktok 3,700,000 avg views; best engagement: Tiktok 258,600 avg likes

Top Brand Affinities

Sally Beauty Supply LLC

Score: 180.26

Todomoda

Score: 121.39

BH Cosmetics

Score: 41.61

Milani Cosmetics

Score: 38.37

OFRA

Score: 27.72

Tatcha

Score: 25.11

Lime Crime

Score: 22.33

Mary Kay

Score: 20.93

House of Lashes

Score: 19.88

Maybelline

Score: 18.98

BOXYCHARM

Score: 16.85

Anastasia Beverly Hills

Score: 14.87

Brand	Category	Score
Sally Beauty Supply LLC		180.26
Todomoda		121.39
BH Cosmetics		41.61
Milani Cosmetics		38.37
OFRA		27.72
Tatcha		25.11
Lime Crime		22.33
Mary Kay		20.93
House of Lashes		19.88
Maybelline		18.98
BOXYCHARM		16.85
Anastasia Beverly Hills		14.87
Younique		13.24
ULTA Beauty		12.54
Make Up For Ever		12.51
Benefit Cosmetics		12.06
L'Oréal Paris		12.01
Jafra		11.74
shein		11.44
Revlon		10.99
NYX Cosmetics		10.98
Too Faced Cosmetics		10.56
SheInside		10.27
Huda Beauty		10.13
Real Techniques		10.11
Daewoo		9.84
Neutrogena		9.70
LATAM		9.70
Urban Decay Cosmetics		9.69
Beautyblender		9.66
ColourPop		9.63
Bare Escentuals		9.28
NARS Cosmetics		8.91
Tarte Cosmetics		8.67
Cafecito		8.28
Kylie Cosmetics		8.20
Fenty beauty		7.93
La Roche-Posay		7.92
Carolina Herrera		7.79
Movistar		7.79
Rimmel		7.35
Smashbox		7.11
Barbie		6.68
Influenster		6.53
Sephora		6.41
Suavecito		6.21
Diablo		5.77
Estee Lauder		5.72
Aéropostale		5.39
MAC Cosmetics		5.09