YEONJUN Brand Affinity ranks highest GENTLE MONSTER at 13.02% . Very Strong. Score DMDB 59.82% | Fanbase 43.96%

YEONJUN — pop artist from KR.

Yeonjun is a South Korean singer and dancer, born on September 13, 1999. He gained recognition as a member of the boy group TXT, which was formed by Big Hit…

YEONJUN

Recognizable

Country: KR | Gender: male | Artist ID: adcceead-9f75-4e4c-bcd8-cc7d0fe2a23c

Find Artist

Genres

popk-popr&b, funk & soulr&b/soul

Influential: 59.82% Fanbase: 43.96% Trending: 67.74%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 13.02% • Very Strong

As of 2025-09-10

19,210,446

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.82% | Fanbase 43.96% | Trending 67.74% | CAREER STAGE: MAINSTREAM

Biography

Yeonjun is a South Korean singer and dancer, born on September 13, 1999. He gained recognition as a member of the boy group TXT, which was formed by Big Hit Entertainment in 2019. Yeonjun made his debut with TXT on March 4, 2019, with the release of their first extended play, "The Dream Chapter: Star." The group quickly gained popularity for their energetic performances and catchy music.

Yeonjun has since continued to be an integral part of TXT's success, participating in the group's subsequent releases and activities. With his strong vocals and dynamic dance skills, Yeonjun has established himself as a talented performer in the K-pop industry.

Report Date: 2025-09-10

YEONJUN speaks to 18-24 & 25-34 audiences with measurable traction in INDONESIA, PHILIPPINES, UNITED STATES. Composition is heavily female (86%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (2,055,237 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Accor Hotels, Acne Studios, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YEONJUN score 10.70% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Accor HotelsBrand: Acne Studios

Followers:19,210,446

Engagements:2,055,237

Rate:10.7%

Posts:158

Avg Likes:2,055,237

Avg Comments:12,284

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,210,446 · Engagements 2,055,237 · Rate 10.7% Posts 158 · Views 0 · Avg Likes 2,055,237 · Avg Comments 12,284 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 13-17: 15% 35-44: 2%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	INDONESIA (23%) PHILIPPINES (10%) UNITED STATES (7%) THAILAND (7%) MALAYSIA (6%)	Top regions: INDONESIA (23%), PHILIPPINES (10%), UNITED STATES (7%)
Platform Engagement	Instagram: 2,055,237 avg likes/post	best engagement: Instagram 2,055,237 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 13.02

Accor Hotels

Score: 9.71

Acne Studios

Score: 9.61

GAP

Score: 4.54

Movistar

Score: 4.10

Polaroid

Score: 3.25

Forever 21

Score: 3.15

Dr. Martens

Score: 2.62

Lollapalooza

Score: 2.51

H&M

Score: 2.45

UNIQLO

Score: 2.36

Coachella

Score: 1.95

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		13.02
Accor Hotels		9.71
Acne Studios		9.61
GAP		4.54
Movistar		4.10
Polaroid		3.25
Forever 21		3.15
Dr. Martens		2.62
Lollapalooza		2.51
H&M		2.45
UNIQLO		2.36
Coachella		1.95
Bershka		1.95
OREO		1.87
Vans		1.61
CBS Television Studios		1.56
CBS		1.55
Showtime		1.52
Puma		1.48
shein		1.46
IKEA		1.43
Converse		1.43
Costco		1.37
Walt Disney		1.35
Vogue		1.35
Pixar		1.30
Chanel		1.26
Guess		1.24
NYX Cosmetics		1.23
Balenciaga		1.16
SheInside		1.15
Universal		1.12
Calvin Klein		1.12
Christian Dior		1.12
Starbucks		1.11
Yves Saint Laurent		1.09
Pepsi		1.03
Maybelline		1.01
McDonald's		1.00
Google		0.97
Tommy Hilfiger		0.95
Zara		0.93
Levi's		0.90
Pokemon		0.86
Netflix		0.80
MAC Cosmetics		0.79
Paypal		0.78
HBO		0.73
Tiffany & Co		0.73
Prada		0.72