YEAT Brand Affinity ranks highest True Religion at 23.55% . Very Strong. Score DMDB 60.08% | Fanbase 67.39%

YEAT — hip-hop & rap artist from US.

Yeat, born Noah Smith in 2000, is a rapper from Portland, Oregon. Influenced by artists like Young Thug, he began releasing music in 2015 under the moniker Lil…

YEAT

Recognizable

Country: US | Gender: male | Artist ID: a4fa9d56-c332-11e8-8781-525400009efb

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Genres

hip-hop & raphip-hop/rapunderground hip hopvapor traprage rapelectronicpluggnb

Influential: 60.08% Fanbase: 67.39% Trending: 56.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 23.55% • Very Strong

As of 2025-09-10

5,508,785

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.08% | Fanbase 67.39% | Trending 56.43% | CAREER STAGE: MAINSTREAM

Biography

Yeat, born Noah Smith in 2000, is a rapper from Portland, Oregon. Influenced by artists like Young Thug, he began releasing music in 2015 under the moniker Lil Yeat before shortening it to Yeat in 2018. His breakout came in 2021 with the viral success of "Gët Busy," catching the attention of Drake. Yeat signed with Interscope Records and released his debut studio album, Up 2 Më, in 2021, followed by 2 Alivë and Lyfë in 2022, both reaching the Top Ten of the Billboard 200. AftërLyfe, released in 2023, marked Yeat's first Top Five entry, with the highly anticipated 2093 dropping in 2024.

Yeat's distinctive style features Auto-Tuned melodies, unique vocals, and innovative production choices. His rapid rise to fame was fueled by a string of mixtapes, EPs, and singles, culminating in successful releases under Interscope Records. With a growing profile and critical acclaim, Yeat continues to make waves in the music industry, collaborating with notable artists and consistently delivering chart-topping projects.

Report Date: 2025-09-10

YEAT has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, POLAND, RUSSIA. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 276,975 avg views per post, and Instagram keeps engagement compounding. Audience overlap with True Religion, Palm Angels, Zumiez signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YEAT score 10.17% — Very Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Zumiez

Followers:5,508,785

Engagements:560,510

Rate:10.2%

Posts:116

Avg Likes:559,544

Avg Comments:54,928

Avg Views:276,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,508,785 · Engagements 560,510 · Rate 10.2% Posts 116 · Views 276,975 · Avg Likes 559,544 · Avg Comments 54,928 · Avg Views 276,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (44%) POLAND (6%) RUSSIA (4%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (44%), POLAND (6%), RUSSIA (4%)
Platform Engagement	Instagram: 550,520 avg likes/post · Tiktok: 0 avg views/post · Youtube: 276,975 avg views/post	Best reach: Youtube 276,975 avg views; best engagement: Instagram 550,520 avg likes

Top Brand Affinities

True Religion

Score: 23.55

Palm Angels

Score: 20.92

Zumiez

Score: 17.71

SoundCloud

Score: 14.92

Vivienne Westwood

Score: 10.67

Marni

Score: 9.84

Pro Tools

Score: 9.02

Supreme

Score: 9.02

Stone Island

Score: 8.10

Champion

Score: 7.94

Acne Studios

Score: 7.85

Maison Margiela

Score: 7.62

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Top Brand Affinities

Brand	Category	Score
True Religion		23.55
Palm Angels		20.92
Zumiez		17.71
SoundCloud		14.92
Vivienne Westwood		10.67
Marni		9.84
Pro Tools		9.02
Supreme		9.02
Stone Island		8.10
Champion		7.94
Acne Studios		7.85
Maison Margiela		7.62
Beats Electronics		6.70
Kappa		6.55
Stüssy		6.11
Moncler		5.98
Ableton		5.73
Balenciaga		5.29
Alexander McQueen		5.23
Carhartt		4.85
Nice Kicks		4.80
Coach		4.24
UGG		4.14
Spotify Music		4.06
Kodak		3.96
Hennessy		3.86
Sprite		3.62
Fendi		3.28
Dolce & Gabbana		3.16
BALMAIN		3.11
Los Angeles Lakers		3.01
GAP		2.97
NBA		2.97
Polo Ralph Lauren		2.72
Versace		2.70
Prada		2.70
Christian Louboutin		2.70
Call of Duty		2.61
GIVENCHY		2.59
Burberry		2.53
ASOS		2.51
Gucci		2.47
Louis Vuitton		2.46
The North Face		2.44
Coachella		2.40
Vans		2.38
New Balance		2.35
NFL		2.25
Nickelodeon		2.23
Lollapalooza		2.22