Years & Years Brand Affinity ranks highest Grindr at 23.14% . Very Strong. Score DMDB 77.16% | Fanbase 62.39%

Years & Years — pop artist from GB.

With a career spanning over a decade, POLARI has established themselves as a versatile and innovative musician. Known for their unique blend of electronic and…

Years & Years

Superstar

Country: GB | Artist ID: 11e81bc7-8150-e5e4-bf7e-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popgauze popindie popelectronictropical houseelectronicelectropopdance

Influential: 77.16% Fanbase: 62.39% Trending: 84.54%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 23.14% • Very Strong

As of 2025-09-10

2,848,604

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 77.16% | Fanbase 62.39% | Trending 84.54% | CAREER STAGE: SUPERSTAR

Biography

With a career spanning over a decade, POLARI has established themselves as a versatile and innovative musician. Known for their unique blend of electronic and indie pop, POLARI has released several well-received albums and EPs since their debut in 2010. Their music has garnered a dedicated fan base and critical acclaim within the industry.

In addition to their solo work, POLARI has collaborated with various artists and producers, further showcasing their talent and versatility. With a strong presence in the music scene, POLARI continues to evolve their sound and push boundaries, solidifying their position as a respected and influential artist.

Report Date: 2025-09-10

Years & Years reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 31,500 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Grindr, Victoria Beckham, Jean Paul Gaultier suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Years & Years score 0.46% — Low bucket.

Brand: GrindrBrand: Victoria BeckhamBrand: Jean Paul Gaultier

Followers:2,848,604

Engagements:13,055

Rate:0.5%

Posts:973

Avg Likes:12,818

Avg Comments:296

Avg Views:37,949

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,848,604 · Engagements 13,055 · Rate 0.5% Posts 973 · Views 37,949 · Avg Likes 12,818 · Avg Comments 296 · Avg Views 37,949	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (12%) UNITED KINGDOM (10%) BRAZIL (8%) MEXICO (7%) POLAND (4%)	Top regions: UNITED STATES (12%), UNITED KINGDOM (10%), BRAZIL (8%)
Platform Engagement	Instagram: 11,121 avg likes/post · Tiktok: 31,500 avg views/post · Youtube: 6,449 avg views/post	Best reach: Tiktok 31,500 avg views; best engagement: Instagram 11,121 avg likes

Top Brand Affinities

Grindr

Score: 23.14

Victoria Beckham

Score: 19.82

Jean Paul Gaultier

Score: 13.30

Waitrose

Score: 13.11

Lollapalooza

Score: 11.70

Vauxhall

Score: 11.05

Tate Modern

Score: 9.60

Barbie

Score: 9.40

Marks & Spencer

Score: 9.28

River Island

Score: 7.86

Selfridges

Score: 7.36

JACQUEMUS

Score: 6.61

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Top Brand Affinities

Brand	Category	Score
Grindr		23.14
Victoria Beckham		19.82
Jean Paul Gaultier		13.30
Waitrose		13.11
Lollapalooza		11.70
Vauxhall		11.05
Tate Modern		9.60
Barbie		9.40
Marks & Spencer		9.28
River Island		7.86
Selfridges		7.36
JACQUEMUS		6.61
Vivienne Westwood		6.17
Movistar		5.96
KARL LAGERFELD		5.73
Ryanair		5.31
boohoo		5.30
Tesco		4.92
ASOS		4.92
Alexander McQueen		4.29
Topshop		4.24
ALDI		4.10
Lush		3.95
Primark		3.62
TOM FORD		3.56
Harrods		3.41
MTV		3.32
Tomorrowland		3.24
Showtime		3.21
Dr. Martens		3.21
Cadbury		3.19
Pull&Bear		3.19
Polaroid		3.17
Summit Entertainment		3.15
BALMAIN		3.10
Coachella		3.00
NARS Cosmetics		2.83
Moschino		2.80
Boeing		2.69
Dolce & Gabbana		2.64
Versace		2.60
Marc Jacobs		2.56
Vogue		2.48
Urban Outfitters		2.45
shein		2.42
NBC		2.40
Baileys		2.36
BBC		2.35
Bershka		2.33
Guinness		2.32