Ye Vagabonds

Ye Vagabonds — european artist from IE.

Ye Vagabonds, comprised of brothers Brían and Diarmuid Mac Gloinn, are key figures in the emerging Irish folk scene originating from Dublin in the late 2010s.…

Influence: 50.52% Fanbase: 20.02% Trending: 65.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Guinness • 22.96% • Very Strong

As of 2025-09-09

55,836

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:46 UTC

Genres

europeanirish neo-traditionalfolk & traditionalsinger/songwriterceltic

Biography

Ye Vagabonds, comprised of brothers Brían and Diarmuid Mac Gloinn, are key figures in the emerging Irish folk scene originating from Dublin in the late 2010s. Their music is characterized by intricate harmonies drawing from 60s folk revival, contemporary folk, and Irish traditional music.

In 2017, Ye Vagabonds released their debut self-titled album on their own label, Inglenook Records, featuring Alain Mc Fadden and Nicholas Cooper. The duo signed to Rough Trade Records’ River Lea imprint in 2019 and garnered critical acclaim with their second album, "The Hare's Lament," a collection of traditional songs. Following its release, Ye Vagabonds received accolades from the BBC and RTÉ Folk Awards. Their upcoming third album, "Nine Waves," is set for release on May 13, 2022, with the lead single "Blue is the Eye" already available for streaming.

Top Brand Affinities

Report Date: 2025-09-09

Ye Vagabonds converts attention from 25-34 & 18-24 audiences across IRELAND, UNITED KINGDOM, UNITED STATES. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 47,100 avg views per post, with supportive conversation on Tiktok. Shared audience with Guinness, Mixcloud, Jameson underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ye Vagabonds score 22.87% — Very Strong bucket.

Brand: GuinnessBrand: MixcloudBrand: Jameson

Followers:55,836

Engagements:12,767

Rate:22.9%

Posts:301

Avg Likes:11,623

Avg Comments:130

Avg Views:64,468

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 55,836 · Engagements 12,767 · Rate 22.9% Posts 301 · Views 64,468 · Avg Likes 11,623 · Avg Comments 130 · Avg Views 64,468	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 27% 45-64: 19% 35-44: 17%	Largest: 25-34 (34%); next: 18-24 (27%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	IRELAND (23%) UNITED KINGDOM (22%) UNITED STATES (18%) FRANCE (7%) ITALY (6%)	Top regions: IRELAND (23%), UNITED KINGDOM (22%), UNITED STATES (18%)
Platform Engagement	Instagram: 570 avg likes/post · Tiktok: 47,100 avg views/post · Youtube: 17,368 avg views/post	Best reach: Tiktok 47,100 avg views; best engagement: Tiktok 10,700 avg likes

Top Brand Affinities

Guinness

Score: 22.96

Mixcloud

Score: 15.56

Jameson

Score: 13.27

Ryanair

Score: 12.72

Pro Tools

Score: 9.88

Kickstarter

Score: 9.67

Tate Modern

Score: 9.44

Ableton

Score: 8.85

Carlsberg

Score: 8.70

Hurley

Score: 7.64

Spotify Music

Score: 7.23

New Line Cinema

Score: 6.61

Brand	Category	Score
Guinness		22.96
Mixcloud		15.56
Jameson		13.27
Ryanair		12.72
Pro Tools		9.88
Kickstarter		9.67
Tate Modern		9.44
Ableton		8.85
Carlsberg		8.70
Hurley		7.64
Spotify Music		7.23
New Line Cinema		6.61
Wilton		5.59
Tesco		5.25
Hennessy		5.20
BBC		4.98
Showtime		4.48
Baileys		4.08
ASOS		3.83
Airbnb		3.51
Kodak		3.36
SoundCloud		3.28
Polaroid		3.08
Emporium		3.06
Pixar		2.93
Tinder		2.92
Aperol		2.78
Dr. Martens		2.76
Paramount Pictures		2.72
Topshop		2.50
Lush		2.33
Heineken		2.28
Fujifilm		2.26
Lollapalooza		2.24
Primark		2.16
Coachella		2.16
HBO		2.06
The Olympic Games		1.91
Beats Electronics		1.89
A Game of Tones		1.86
Sunnies Studios		1.85
Levi's		1.84
Warner Bros		1.83
Chrysler		1.81
Paypal		1.61
Etsy		1.46
McDonald's		1.43
Amazon		1.34
National Geographic		1.32
Star Wars		1.30