Ybs Skola

Ybs Skola — hip-hop & rap artist from US.

YBS Skola, also known as Dajuan Cannady, is a Baltimore rapper who gained recognition for his club-friendly, motivational tracks. Raised in Edmondson Village…

Influence: 49.83% Fanbase: 17.31% Trending: 66.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 102.69% • Very Strong

As of 2025-09-08

319,044

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:50 UTC

Genres

hip-hop & raphip-hop/rapbaltimore hip hophip hoptrap

Biography

YBS Skola, also known as Dajuan Cannady, is a Baltimore rapper who gained recognition for his club-friendly, motivational tracks. Raised in Edmondson Village on the west side of the city, Skola is a member of the YBS crew, founded by the late Lor Scoota. Encouraged by his family and peers, he entered the rap scene in early 2016 with his debut album, "No Pen Just Paper," featuring the single "Whole Lotta Money." Following the tragic deaths of Lor Scoota and his manager Trayvon "Truz" Lee, Skola emerged as the primary artist on the YBS roster, re-releasing his debut as "No Pen Just Paper Reloaded" in honor of Scoota. In 2017, he released his mixtape "Only Hope," collaborating with artists like Shy Glizzy and Don Q.

Skola's music reflects the urban landscape of Baltimore, blending gritty street narratives with messages of hope and social progress. With his distinct Baltimore-accented flow, he has established himself as a prominent figure in the local rap scene, showcasing his talents through various collaborations and projects.

Top Brand Affinities

Report Date: 2025-09-08

Ybs Skola is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. The audience is heavily male (68%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (63,563 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Spinrilla, True Religion, WNBA points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ybs Skola score 2.08% — Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:319,044

Engagements:6,627

Rate:2.1%

Posts:259

Avg Likes:6,563

Avg Comments:241

Avg Views:63,563

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 319,044 · Engagements 6,627 · Rate 2.1% Posts 259 · Views 63,563 · Avg Likes 6,563 · Avg Comments 241 · Avg Views 63,563	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 9% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (92%) NIGERIA (1%) CANADA (1%) BRAZIL (1%) INDIA (1%)	Top regions: UNITED STATES (92%), NIGERIA (1%), CANADA (1%)
Platform Engagement	Instagram: 5,753 avg likes/post · Youtube: 63,563 avg views/post	Best reach: Youtube 63,563 avg views; best engagement: Instagram 5,753 avg likes

Top Brand Affinities

Spinrilla

Score: 102.69

True Religion

Score: 24.45

WNBA

Score: 18.43

Palm Angels

Score: 15.51

Marni

Score: 12.28

Alexander McQueen

Score: 11.89

Lanvin

Score: 11.17

Amazon Music

Score: 10.34

Armani Exchange

Score: 9.94

Verizon

Score: 8.81

SoundCloud

Score: 8.47

New Era

Score: 7.90

Brand	Category	Score
Spinrilla		102.69
True Religion		24.45
WNBA		18.43
Palm Angels		15.51
Marni		12.28
Alexander McQueen		11.89
Lanvin		11.17
Amazon Music		10.34
Armani Exchange		9.94
Verizon		8.81
SoundCloud		8.47
New Era		7.90
Kodak		7.71
Pro Tools		7.36
Andis		7.36
Hennessy		7.31
Kappa		7.26
iHeartRadio Music Awards		7.10
FashionNova		7.03
BALMAIN		6.72
Maybach		6.63
Champion		6.57
Maison Margiela		6.29
ESPN		6.05
Dsquared		5.90
FedEx		5.43
Balenciaga		5.21
Christian Louboutin		5.13
Moncler		5.07
Acura		4.76
MTV		4.75
Philips		4.64
Versace		4.39
Beats Electronics		4.30
Supreme		4.17
Coach		4.15
Bethesda Softworks		3.84
Under Armour		3.82
Yves Saint Laurent		3.81
Ferragamo		3.73
Fendi		3.70
Gucci		3.62
NFL		3.45
Barber Shop Connect		3.25
Sneakerhead		3.22
Timberland		3.20
Los Angeles Lakers		3.16
NBC		3.15
Dolce & Gabbana		3.14
Spotify Music		3.12