Yashraj
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
320,766
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:09:22 UTC
Genres
Biography
Yashraj builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, PAKISTAN, UNITED STATES. With a heavily male (90%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (7,100 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ableton, Pioneer, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 320,766 · Engagements 12,841 · Rate 4.0% Posts 304 · Views 7,100 · Avg Likes 12,833 · Avg Comments 248 · Avg Views 7,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 29% 13-17: 7% 35-44: 2% |
Largest: 18-24 (62%); next: 25-34 (29%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
INDIA (78%) PAKISTAN (12%) UNITED STATES (3%) BANGLADESH (2%) UNITED KINGDOM (1%) |
Top regions: INDIA (78%), PAKISTAN (12%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 12,319 avg likes/post · Youtube: 7,100 avg views/post | Best reach: Youtube 7,100 avg views; best engagement: Instagram 12,319 avg likes |
Top Brand Affinities
Ableton
Pioneer
Amazon Music
Beats Electronics
Bacardi
Mahindra
PlayerUnknown's Battlegrounds
SoundCloud
MTV
Tomorrowland
Snapseed
Bajaj
| Brand | Category | Score |
|---|---|---|
| Ableton | 18.71 | |
| Pioneer | 13.76 | |
| Amazon Music | 10.72 | |
| Beats Electronics | 10.55 | |
| Bacardi | 8.82 | |
| Mahindra | 8.77 | |
| PlayerUnknown's Battlegrounds | 8.47 | |
| SoundCloud | 7.11 | |
| MTV | 6.79 | |
| Tomorrowland | 6.74 | |
| Snapseed | 6.31 | |
| Bajaj | 6.17 | |
| A Game of Tones | 6.05 | |
| Spotify Music | 5.59 | |
| Adobe | 5.53 | |
| Selfiegram | 4.13 | |
| National Geographic | 3.93 | |
| Sneakerhead | 3.81 | |
| H&M | 3.67 | |
| Lollapalooza | 3.52 | |
| Travelgram | 3.50 | |
| musical.ly | 3.38 | |
| Motorola | 3.21 | |
| Red Bull | 3.14 | |
| Counter-Strike | 3.09 | |
| Tinder | 2.97 | |
| Geocaching | 2.84 | |
| Sony | 2.76 | |
| Canon | 2.71 | |
| Levi's | 2.62 | |
| KTM | 2.58 | |
| Nikon | 2.52 | |
| Puma | 2.45 | |
| Nokia | 2.38 | |
| Xiaomi | 2.03 | |
| GoPro | 1.96 | |
| Grand Theft Auto | 1.90 | |
| Budweiser | 1.84 | |
| Netflix | 1.77 | |
| FashionNova | 1.76 | |
| Zara | 1.74 | |
| HBO | 1.74 | |
| Marvel Entertainment | 1.69 | |
| SheInside | 1.58 | |
| Fujifilm | 1.56 | |
| Ducati | 1.51 | |
| Showtime | 1.51 | |
| Apple | 1.44 | |
| shein | 1.41 | |
| Marvel | 1.40 |
Official Profiles
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LoginArtist: Yashraj
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
