Yandel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
19,809,015
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 22:42:16 UTC
Genres
Biography
Throughout his career, Yandel has collaborated with various artists and producers, establishing himself as a prominent figure in the Latin music scene. He has released multiple successful albums and singles, earning critical acclaim and numerous awards for his contributions to reggaeton and Latin music. Yandel continues to be a respected and influential artist in the genre, known for his distinctive style and musical versatility.
Yandel speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, VENEZUELA, UNITED STATES. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (8,527 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Movistar, American Airlines, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,809,015 · Engagements 29,573 · Rate 0.1% Posts 708 · Views 8,527 · Avg Likes 29,561 · Avg Comments 621 · Avg Views 8,527 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 29% 13-17: 6% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (29%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
COLOMBIA (12%) VENEZUELA (11%) UNITED STATES (10%) ARGENTINA (10%) MEXICO (9%) |
Top regions: COLOMBIA (12%), VENEZUELA (11%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 28,936 avg likes/post · Youtube: 8,527 avg views/post | Best reach: Youtube 8,527 avg views; best engagement: Instagram 28,936 avg likes |
Top Brand Affinities
Univision
Movistar
American Airlines
Andis
Suavecito
Amway
Smirnoff
Barber Shop Connect
VidaSana
Oculus
American Eagle
Cafecito
| Brand | Category | Score |
|---|---|---|
| Univision | 17.58 | |
| Movistar | 8.94 | |
| American Airlines | 6.79 | |
| Andis | 6.52 | |
| Suavecito | 6.25 | |
| Amway | 4.34 | |
| Smirnoff | 4.28 | |
| Barber Shop Connect | 4.24 | |
| VidaSana | 3.71 | |
| Oculus | 3.66 | |
| American Eagle | 3.62 | |
| Cafecito | 3.52 | |
| Bershka | 3.31 | |
| Forever 21 | 3.19 | |
| Coachella | 3.13 | |
| Nickelodeon | 2.76 | |
| MTV | 2.66 | |
| Pepsi | 2.63 | |
| Herbalife | 2.54 | |
| Tomorrowland | 2.51 | |
| Target | 2.41 | |
| Sneakerhead | 2.38 | |
| Timberland | 2.03 | |
| Heineken | 1.96 | |
| shein | 1.91 | |
| Los Angeles Lakers | 1.91 | |
| Gymshark | 1.88 | |
| Victoria's Secret | 1.73 | |
| Versace | 1.67 | |
| Transformers | 1.64 | |
| Calvin Klein | 1.63 | |
| SheInside | 1.63 | |
| Beats Electronics | 1.47 | |
| Fiat | 1.42 | |
| Tesla Motors | 1.40 | |
| Huda Beauty | 1.38 | |
| Mazda | 1.35 | |
| Maybelline | 1.35 | |
| Mitsubishi | 1.30 | |
| New Balance | 1.29 | |
| Vans | 1.25 | |
| Vogue | 1.25 | |
| Ray-Ban | 1.24 | |
| NFL | 1.23 | |
| UFC | 1.22 | |
| Anastasia Beverly Hills | 1.22 | |
| musical.ly | 1.20 | |
| Universal | 1.20 | |
| FIFA | 1.14 | |
| Puma | 1.13 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Yandel | San Jose Civic | San Jose, United States | |
| 2025-12-13 04:00 UTC | Yandel | Union Event Center | Salt Lake City, United States | |
| 2025-12-15 04:00 UTC | Yandel | Paramount Theatre | Austin, United States | |
| 2025-12-15 04:00 UTC | Yandel | Paramount Theatre | Denver, United States | |
| 2026-01-26 05:00 UTC | Yandel | Movistar Arena | Madrid, Spain | |
| 2026-01-27 05:00 UTC | Yandel | Movistar Arena | Madrid, Spain | |
| 2026-02-01 04:00 UTC | Yandel | Auditorio Nacional | Mexico City, Mexico |
