Yandel Brand Affinity ranks highest Univision at 17.58% . Very Strong. Score DMDB 68.22% | Fanbase 67.82%

Yandel — hip-hop & rap artist from PR.

Yandel, born Llandel Veguilla Malavé on January 14, 1977, is a Puerto Rican reggaeton artist and producer. He gained fame as one half of the duo Wisin &…

Yandel

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bca-bf50-a034-976e-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hophip-hop/rapurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 68.22% Fanbase: 67.82% Trending: 68.42%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 17.58% • Very Strong

As of 2025-09-10

19,809,015

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.22% | Fanbase 67.82% | Trending 68.42% | CAREER STAGE: MAINSTREAM

Biography

Yandel, born Llandel Veguilla Malavé on January 14, 1977, is a Puerto Rican reggaeton artist and producer. He gained fame as one half of the duo Wisin & Yandel, one of the most successful reggaeton acts in the industry. Yandel embarked on a solo career in 2013 with the release of his debut album, "De Líder a Leyenda."

Throughout his career, Yandel has collaborated with various artists and producers, establishing himself as a prominent figure in the Latin music scene. He has released multiple successful albums and singles, earning critical acclaim and numerous awards for his contributions to reggaeton and Latin music. Yandel continues to be a respected and influential artist in the genre, known for his distinctive style and musical versatility.

Report Date: 2025-09-10

Yandel speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, VENEZUELA, UNITED STATES. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (8,527 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Movistar, American Airlines, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yandel score 0.15% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: American Airlines

Followers:19,809,015

Engagements:29,573

Rate:0.1%

Posts:708

Avg Likes:29,561

Avg Comments:621

Avg Views:8,527

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,809,015 · Engagements 29,573 · Rate 0.1% Posts 708 · Views 8,527 · Avg Likes 29,561 · Avg Comments 621 · Avg Views 8,527	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	COLOMBIA (12%) VENEZUELA (11%) UNITED STATES (10%) ARGENTINA (10%) MEXICO (9%)	Top regions: COLOMBIA (12%), VENEZUELA (11%), UNITED STATES (10%)
Platform Engagement	Instagram: 28,936 avg likes/post · Youtube: 8,527 avg views/post	Best reach: Youtube 8,527 avg views; best engagement: Instagram 28,936 avg likes

Top Brand Affinities

Univision

Score: 17.58

Movistar

Score: 8.94

American Airlines

Score: 6.79

Andis

Score: 6.52

Suavecito

Score: 6.25

Amway

Score: 4.34

Smirnoff

Score: 4.28

Barber Shop Connect

Score: 4.24

VidaSana

Score: 3.71

Oculus

Score: 3.66

American Eagle

Score: 3.62

Cafecito

Score: 3.52

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Top Brand Affinities

Brand	Category	Score
Univision		17.58
Movistar		8.94
American Airlines		6.79
Andis		6.52
Suavecito		6.25
Amway		4.34
Smirnoff		4.28
Barber Shop Connect		4.24
VidaSana		3.71
Oculus		3.66
American Eagle		3.62
Cafecito		3.52
Bershka		3.31
Forever 21		3.19
Coachella		3.13
Nickelodeon		2.76
MTV		2.66
Pepsi		2.63
Herbalife		2.54
Tomorrowland		2.51
Target		2.41
Sneakerhead		2.38
Timberland		2.03
Heineken		1.96
shein		1.91
Los Angeles Lakers		1.91
Gymshark		1.88
Victoria's Secret		1.73
Versace		1.67
Transformers		1.64
Calvin Klein		1.63
SheInside		1.63
Beats Electronics		1.47
Fiat		1.42
Tesla Motors		1.40
Huda Beauty		1.38
Mazda		1.35
Maybelline		1.35
Mitsubishi		1.30
New Balance		1.29
Vans		1.25
Vogue		1.25
Ray-Ban		1.24
NFL		1.23
UFC		1.22
Anastasia Beverly Hills		1.22
musical.ly		1.20
Universal		1.20
FIFA		1.14
Puma		1.13