Yago Oproprio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,057,763
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:27 UTC
Genres
Biography
Returning to Brazil and settling in Cohab 1, Artur Alvim, Yago immersed himself in the local funk and national rap scene, drawing inspiration from artists like Sabotage and Racionais. Engaging with community politics and street culture, he navigated through different neighborhoods, blending urban poetry with a variety of musical influences. Yago Oproprio's artistic journey reflects a fusion of street culture and periphery, embracing dialogue with people and cities while staying true to his roots.
Yago Oproprio cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 499,450 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with OSGEMEOS, ChilliBeans, Lollapalooza, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,057,763 · Engagements 116,138 · Rate 11.0% Posts 168 · Views 900,984 · Avg Likes 110,618 · Avg Comments 619 · Avg Views 900,984 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 28% 13-17: 7% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (28%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) ALGERIA (0%) SOUTH AFRICA (0%) |
Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 32,683 avg likes/post · Tiktok: 499,450 avg views/post · Youtube: 401,534 avg views/post | Best reach: Tiktok 499,450 avg views; best engagement: Tiktok 71,450 avg likes |
Top Brand Affinities
OSGEMEOS
ChilliBeans
Lollapalooza
Lojas Renner
Ambev
Akai
Banco Bradesco
Xerox
Ableton
Rapha
Riachuelo
Amstel
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | 75.34 | |
| ChilliBeans | 27.21 | |
| Lollapalooza | 17.13 | |
| Lojas Renner | 16.60 | |
| Ambev | 13.64 | |
| Akai | 12.65 | |
| Banco Bradesco | 8.03 | |
| Xerox | 7.97 | |
| Ableton | 7.38 | |
| Rapha | 6.34 | |
| Riachuelo | 6.14 | |
| Amstel | 5.96 | |
| Budweiser | 5.56 | |
| Spotify Music | 5.55 | |
| Itaipava | 4.92 | |
| Oakley | 4.12 | |
| Moda Praia | 3.76 | |
| Beats Electronics | 3.60 | |
| Heineken | 3.56 | |
| Lacoste | 3.29 | |
| SoundCloud | 3.26 | |
| Tomorrowland | 2.73 | |
| Monster Beverage | 2.34 | |
| Jack Daniels | 1.80 | |
| Red Bull | 1.72 | |
| DC Entertainment | 1.58 | |
| GoPro | 1.33 | |
| Pandora | 1.31 | |
| Converse | 1.28 | |
| SheInside | 1.27 | |
| FIFA | 1.19 | |
| Nike | 1.17 | |
| shein | 1.13 | |
| Guess | 1.13 | |
| New Balance | 1.12 | |
| Adobe | 1.12 | |
| Mitsubishi | 1.08 | |
| Pixar | 1.06 | |
| Vans | 0.94 | |
| Puma | 0.94 | |
| Adidas | 0.94 | |
| Netflix | 0.89 | |
| Airbnb | 0.85 | |
| Universal | 0.81 | |
| Polaroid | 0.81 | |
| Prada | 0.79 | |
| HBO | 0.73 | |
| Levi's | 0.72 | |
| Vogue | 0.69 | |
| Canon | 0.68 |
Official Profiles
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LoginArtist: Yago Oproprio
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:30 UTC | Yago Oproprio | Badehaus Berlin | Berlin, Germany | |
| 2025-12-14 04:00 UTC | Yago Oproprio, Rô Rosa | New Morning | Paris, France | |
| 2025-12-15 03:00 UTC | Yago Oproprio, Rô Rosa | Jazz Cafe | London, United Kingdom |
