Yacht.

Yacht. — pop artist from US.

YACHT, initially a solo project by producer and multimedia artist Jona Bechtolt, evolved into a synth-pop duo with vocalist Claire L. Evans. The band explored…

Influence: 56.39% Fanbase: 40.44% Trending: 64.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 56.01% • Very Strong

As of 2025-09-09

37,451

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:32 UTC

Genres

popindietronicaindie poppopalternativenew raveelectronicelectronicelectropopchillwavealternative danceaielectronica

Biography

YACHT, initially a solo project by producer and multimedia artist Jona Bechtolt, evolved into a synth-pop duo with vocalist Claire L. Evans. The band explored themes of technology and dystopian futures on albums like 2015's I Thought the Future Would Be Cooler. Bechtolt began his music career in the '90s, playing drums in a punk band before forming the Blow with Khaela Maricich. YACHT's discography includes albums like I Believe in You. Your Magic Is Real. and See Mystery Lights, with collaborations with artists like Devendra Banhart and remixes for Architecture in Helsinki.

In 2008, YACHT transitioned into a duo with the addition of Claire L. Evans, releasing albums like Shangri-La and I Thought the Future Would Be Cooler. The band faced controversy in 2016 with a publicity stunt involving a fake sex video, which received backlash. Despite this setback, YACHT returned in 2019 with their seventh album Chain Tripping, released on DFA Records.

Top Brand Affinities

Report Date: 2025-09-09

Yacht. draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 143 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Live Nation, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yacht. score 0.21% — Low bucket.

Brand: MOOGBrand: Live NationBrand: Mixcloud

Followers:37,451

Engagements:79

Rate:0.2%

Posts:230

Avg Likes:79

Avg Comments:3

Avg Views:143

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,451 · Engagements 79 · Rate 0.2% Posts 230 · Views 143 · Avg Likes 79 · Avg Comments 3 · Avg Views 143	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (46%) UNITED KINGDOM (6%) CANADA (5%) MEXICO (4%) GERMANY (3%)	Top regions: UNITED STATES (46%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 79 avg likes/post · Youtube: 143 avg views/post	Best reach: Youtube 143 avg views; best engagement: Instagram 79 avg likes

Top Brand Affinities

MOOG

Score: 56.01

Live Nation

Score: 24.51

Mixcloud

Score: 21.05

Ableton

Score: 15.32

Coachella

Score: 12.45

Akai

Score: 11.54

Glossier

Score: 8.21

Paramount Pictures

Score: 8.08

Pacific Northwest Wonderland

Score: 7.96

Oculus

Score: 7.71

Kickstarter

Score: 7.27

Maison Margiela

Score: 6.05

Brand	Category	Score
MOOG		56.01
Live Nation		24.51
Mixcloud		21.05
Ableton		15.32
Coachella		12.45
Akai		11.54
Glossier		8.21
Paramount Pictures		8.08
Pacific Northwest Wonderland		7.96
Oculus		7.71
Kickstarter		7.27
Maison Margiela		6.05
Lollapalooza		5.78
Walgreens		5.31
SoundCloud		5.17
Spotify Music		4.93
Polaroid		4.69
Airbnb		4.56
Kodak		4.54
Taco Bell		4.53
Coors		4.42
Leica		4.39
Anthropologie		4.37
NORDSTROM		4.20
Emporium		4.09
Columbia Pictures		3.99
Showtime		3.96
Summit Entertainment		3.87
CNN		3.81
Tinder		3.77
Verizon		3.52
Comedy Central		3.48
MTV		3.47
Gatorade		3.43
Nickelodeon		3.35
Urban Outfitters		3.32
Uber		3.31
Pantone Inc		3.30
Pixar		3.21
Dr. Martens		2.98
NBC		2.91
Warner Bros		2.82
Adobe		2.82
Aperol		2.81
Fujifilm		2.75
The Olympic Games		2.71
Cadillac		2.69
Carhartt		2.62
Marc Jacobs		2.61
Beats Electronics		2.57