Xolly Mncwango

Xolly Mncwango — spirituals artist from ZA.

Xolile Mncwango, known as Xolly Mncwango, is a contemporary gospel artist born in Richard's Bay, KwaZulu-Natal. She has collaborated with notable figures in…

Influence: 48.82% Fanbase: 31.29% Trending: 57.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 51.65% • Very Strong

As of 2025-09-09

183,215

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:28 UTC

Genres

spiritualschristiangospelchristian music

Biography

Xolile Mncwango, known as Xolly Mncwango, is a contemporary gospel artist born in Richard's Bay, KwaZulu-Natal. She has collaborated with notable figures in the industry such as Benjamin Dube, Xoli Thabethe, and Ayanda Ntanzi, gaining popularity in South Africa for her heartfelt worship music.

From her early days singing in Sunday School, Xolly's passion for music was evident. She embraced her musical calling, participating in church and school choirs during her youth. After completing her studies in Public Relations, she embarked on a professional music career, starting with an invitation to join Joyous Celebration, which she considers a pivotal learning experience that shaped her current success in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Xolly Mncwango stands out with 25-34 & 18-24 audiences across SOUTH AFRICA, TANZANIA, ESWATINI. The profile is heavily female (62%), and content lands hardest on Instagram, where posts average 3,986 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Woolworths, Ted Baker, Dove, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Xolly Mncwango a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Xolly Mncwango score 2.18% — Strong bucket.

Brand: WoolworthsBrand: Ted BakerBrand: Dove

Followers:183,215

Engagements:3,986

Rate:2.2%

Posts:1,710

Avg Likes:3,986

Avg Comments:40

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 183,215 · Engagements 3,986 · Rate 2.2% Posts 1,710 · Views 0 · Avg Likes 3,986 · Avg Comments 40 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 59% 18-24: 20% 35-44: 16% 13-17: 3%	Largest: 25-34 (59%); next: 18-24 (20%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	SOUTH AFRICA (81%) TANZANIA (3%) ESWATINI (2%) ZIMBABWE (2%) GHANA (1%)	Top regions: SOUTH AFRICA (81%), TANZANIA (3%), ESWATINI (2%)
Platform Engagement	Instagram: 3,986 avg likes/post	best engagement: Instagram 3,986 avg likes

Top Brand Affinities

Woolworths

Score: 51.65

Ted Baker

Score: 28.90

Dove

Score: 9.89

Colgate

Score: 8.34

Herbalife

Score: 7.94

La Roche-Posay

Score: 7.94

Daniel Wellington

Score: 6.16

Nivea

Score: 4.94

Steve Madden

Score: 4.28

shein

Score: 3.87

Hennessy

Score: 3.78

SheInside

Score: 3.37

Brand	Category	Score
Woolworths		51.65
Ted Baker		28.90
Dove		9.89
Colgate		8.34
Herbalife		7.94
La Roche-Posay		7.94
Daniel Wellington		6.16
Nivea		4.94
Steve Madden		4.28
shein		3.87
Hennessy		3.78
SheInside		3.37
Lacoste		3.09
New Balance		2.99
H&M		2.82
Revlon		2.64
Emporium		2.55
Michael Kors		2.02
Huawei		2.02
Sunnies Studios		1.97
Zara		1.87
FashionNova		1.44
Forever 21		1.43
Heineken		1.43
Guess		1.39
Versace		1.35
McDonald's		1.35
Maybelline		1.32
Spotify Music		1.32
Puma		1.08
L'Oréal Paris		0.98
Prada		0.96
Red Bull		0.95
Calvin Klein		0.94
Converse		0.93
Christian Dior		0.93
Yamaha		0.90
SoundCloud		0.83
musical.ly		0.81
Mercedes-Benz		0.74
Gucci		0.74
Beats Electronics		0.72
Marvel Entertainment		0.72
Nike		0.71
Louis Vuitton		0.69
Ray-Ban		0.66
Volkswagen		0.59
BMW		0.58
Adidas		0.54
Coca-Cola		0.54