Gen Hoshino Brand Affinity ranks highest Isetan at 17.90% . Very Strong. Score DMDB 67.47% | Fanbase 65.07%

Gen Hoshino — pop artist from JP.

Gen Hoshino, a Japanese singer-songwriter, actor, and writer, made his solo debut in 2010 with the album "ばかのうた" after starting the instrumental band SAKEROCK…

Gen Hoshino

Recognizable

Country: JP | Gender: male | Artist ID: 11e81bbd-29ba-ee38-b61e-a0369fe50396

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Genres

popj-poppopmainstream popasian popasianj-acousticfolk & traditionaljapanese singer-songwriter

Influential: 67.47% Fanbase: 65.07% Trending: 68.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 17.90% • Very Strong

As of 2025-09-09

3,737,151

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.47% | Fanbase 65.07% | Trending 68.66% | CAREER STAGE: MAINSTREAM

Biography

Gen Hoshino, a Japanese singer-songwriter, actor, and writer, made his solo debut in 2010 with the album "ばかのうた" after starting the instrumental band SAKEROCK in 2000. His single "恋," released in October 2016, gained significant popularity as the theme song for the drama "逃げるは恥だが役に立つ." In 2018, he provided the theme and insert songs for the animated film "映画ドラえもんのび太の宝島," further establishing his presence in the music industry. His 2019 album "POP VIRUS" achieved four consecutive weeks at number one on the Oricon weekly album ranking and Billboard Japan Hot Albums chart, solidifying his commercial success.

In February 2019, Gen Hoshino embarked on his first dome tour, "星野源 DOME TOUR 2019『POP VIRUS』," becoming the fifth Japanese male solo artist to accomplish this feat. The tour, consisting of eight sold-out shows, attracted a total of 330,000 attendees, culminating in a successful finale at Fukuoka Yahoo Auction! Dome on March 10. Gen's music blends global influences with his unique Japanese upbringing, resulting in innovative sounds that have made a significant impact on the Japanese music scene. With a track record of chart-topping albums and successful tours, Gen Hoshino continues to be a prominent figure in Japan's music industry, poised for enduring success in the years to come.

Report Date: 2025-09-09

Gen Hoshino stands out with 18-24 & 25-34 audiences across JAPAN, TAIWAN, UNITED STATES. The profile is male-leaning (53%), and content lands hardest on Youtube, where posts average 156,483 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Isetan, UNIQLO, A.P.C., pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Gen Hoshino a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gen Hoshino score 0.40% — Low bucket.

Brand: IsetanBrand: UNIQLOBrand: A.P.C.

Followers:3,737,151

Engagements:14,770

Rate:0.4%

Posts:1,123

Avg Likes:14,787

Avg Comments:439

Avg Views:214,433

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,737,151 · Engagements 14,770 · Rate 0.4% Posts 1,123 · Views 214,433 · Avg Likes 14,787 · Avg Comments 439 · Avg Views 214,433	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 9% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (47%) TAIWAN (9%) UNITED STATES (6%) INDONESIA (5%) SOUTH KOREA (5%)	Top regions: JAPAN (47%), TAIWAN (9%), UNITED STATES (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 57,950 avg views/post · Youtube: 156,483 avg views/post	Best reach: Youtube 156,483 avg views; best engagement: Youtube 7,912 avg likes

Top Brand Affinities

Isetan

Score: 17.90

UNIQLO

Score: 10.87

A.P.C.

Score: 10.13

L'Occitane

Score: 10.03

Olympus

Score: 8.60

Snoopy And The Peanuts Gang

Score: 8.20

Summit Entertainment

Score: 7.41

Shiseido

Score: 7.15

Vivienne Westwood

Score: 7.03

Shake Shack

Score: 6.82

Maison Margiela

Score: 5.82

Gundam

Score: 5.76

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Top Brand Affinities

Brand	Category	Score
Isetan		17.90
UNIQLO		10.87
A.P.C.		10.13
L'Occitane		10.03
Olympus		8.60
Snoopy And The Peanuts Gang		8.20
Summit Entertainment		7.41
Shiseido		7.15
Vivienne Westwood		7.03
Shake Shack		6.82
Maison Margiela		5.82
Gundam		5.76
Panasonic		5.45
Stüssy		4.86
Dr. Martens		4.79
Loewe		4.73
IKEA		4.70
Daniel Wellington		4.61
GAP		4.44
Final Fantasy		4.22
The North Face		3.91
Lindt		3.85
Kate Spade		3.85
Costco		3.75
Tiffany		3.67
New Balance		3.44
Pokemon		3.44
Converse		3.06
Lush		3.05
Yves Saint Laurent		2.87
Chanel		2.69
LEGOLAND		2.64
Starbucks		2.45
Tiffany & Co		2.41
Walt Disney		2.27
Hermès		2.13
Fujifilm		2.02
Reebok		2.01
Christian Dior		1.98
Lego		1.88
Amazon		1.82
ASICS		1.79
Star Wars		1.72
Vans		1.68
Apple		1.63
Pixar		1.58
Polo Ralph Lauren		1.52
Sony		1.45
Zara		1.43
Tarte Cosmetics		1.35