Ximena Sariñana Brand Affinity ranks highest Aeromexico at 34.60% . Very Strong. Score DMDB 62.63% | Fanbase 51.38%

Ximena Sariñana — pop artist from MX.

Ximena Sariñana is a Mexican singer-songwriter and actress known for her diverse career in the music and entertainment industry. With five studio albums…

Ximena Sariñana

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc9-6b2b-61a2-9dbf-a0369fe50396

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Genres

poplatin popmexican poppop en españolpoprocklatin rockalternativelatin alternativelatinlatin

Influential: 62.63% Fanbase: 51.38% Trending: 68.25%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 34.60% • Very Strong

As of 2025-09-10

3,444,285

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.63% | Fanbase 51.38% | Trending 68.25% | CAREER STAGE: MAINSTREAM

Biography

Ximena Sariñana is a Mexican singer-songwriter and actress known for her diverse career in the music and entertainment industry. With five studio albums released, she has received nominations at the Grammy and Latin Grammy Awards. She has performed at international festivals such as Coachella and Lollapalooza and collaborated with artists like Miguel Bosé, Los Ángeles Azules, and Natalia Lafourcade.

Beyond her music career, Ximena is recognized for her activism, serving as a spokesperson for organizations like Greenpeace and UN Women in Mexico and Latin America. In 2024, she launched the Hera festival in partnership with OCESA to showcase female musical talents. Recently, Ximena released "ALV," the first single from an upcoming music project.

Report Date: 2025-09-10

Ximena Sariñana builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, UNITED STATES, ARGENTINA. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (14,850 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Aeromexico, Cafecito, Pro Tools point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ximena Sariñana score 0.37% — Low bucket.

Brand: AeromexicoBrand: CafecitoBrand: Pro Tools

Followers:3,444,285

Engagements:12,803

Rate:0.4%

Posts:2,644

Avg Likes:12,706

Avg Comments:86

Avg Views:17,867

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,444,285 · Engagements 12,803 · Rate 0.4% Posts 2,644 · Views 17,867 · Avg Likes 12,706 · Avg Comments 86 · Avg Views 17,867	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	MEXICO (54%) UNITED STATES (9%) ARGENTINA (6%) PERU (6%) COLOMBIA (5%)	Top regions: MEXICO (54%), UNITED STATES (9%), ARGENTINA (6%)
Platform Engagement	Instagram: 11,330 avg likes/post · Tiktok: 14,850 avg views/post · Youtube: 3,017 avg views/post	Best reach: Tiktok 14,850 avg views; best engagement: Instagram 11,330 avg likes

Top Brand Affinities

Aeromexico

Score: 34.60

Cafecito

Score: 11.43

Pro Tools

Score: 8.22

Suavecito

Score: 7.04

DeLorean Motor Company

Score: 6.35

Ableton

Score: 4.91

Prismacolor

Score: 4.03

Lollapalooza

Score: 2.64

Pepsi

Score: 2.60

Mitsubishi

Score: 2.58

Nickelodeon

Score: 2.57

VidaSana

Score: 2.47

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Top Brand Affinities

Brand	Category	Score
Aeromexico		34.60
Cafecito		11.43
Pro Tools		8.22
Suavecito		7.04
DeLorean Motor Company		6.35
Ableton		4.91
Prismacolor		4.03
Lollapalooza		2.64
Pepsi		2.60
Mitsubishi		2.58
Nickelodeon		2.57
VidaSana		2.47
Pantone Inc		2.45
Warner Bros		2.27
MTV		2.22
GAP		2.10
Heineken		2.04
Jack Daniels		1.97
Transformers		1.97
Jaguar		1.90
Snoopy And The Peanuts Gang		1.88
Spotify Music		1.88
The North Face		1.81
Herbalife		1.76
Paramount Pictures		1.70
Star Wars		1.69
NFL		1.68
Coca-Cola		1.63
DC Entertainment		1.58
Harley-Davidson		1.56
Costco		1.51
Los Angeles Lakers		1.42
Versace		1.40
Guess		1.39
Chipotle Mexican Grill		1.37
Pokemon Go		1.37
Vans		1.35
Canon		1.35
Calvin Klein		1.35
Volkswagen		1.35
Coachella		1.33
Cartier		1.32
shein		1.30
H&M		1.27
Xbox		1.24
FIFA		1.22
Forever 21		1.21
Ferrero		1.21
Bellagio		1.20
Lamborghini		1.18