Xenia Manasseh

Xenia Manasseh — pop artist from US.

Xenia, a Nairobi native, infuses her music with a unique sound that resonates with audiences through the clarity and purity of her vocals. A graduate of…

Influence: 49.17% Fanbase: 15.45% Trending: 66.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 16.96% • Very Strong

As of 2025-09-09

85,970

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:28 UTC

Genres

popkenyan popr&b, funk & soulr&b/soulafro r&bcontemporary r&bsoul

Biography

Xenia, a Nairobi native, infuses her music with a unique sound that resonates with audiences through the clarity and purity of her vocals. A graduate of Berklee College of Music with a major in Music Business and Management, she draws inspiration from Neo-Soul, R&B, Jazz, and other genres, influenced by artists like Erykah Badu, Lauryn Hill, and India Arie. Xenia aims to create relatable and honest music that reflects her life, values, and experiences, with a vision to connect diverse audiences through universal messages.

Top Brand Affinities

Report Date: 2025-09-09

Xenia Manasseh has momentum with 25-34 & 18-24 audiences—particularly in KENYA, SOUTH AFRICA, UNITED STATES. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 4,826 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Mixcloud, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Xenia Manasseh score 2.58% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Amazon Music

Followers:85,970

Engagements:2,215

Rate:2.6%

Posts:358

Avg Likes:2,150

Avg Comments:87

Avg Views:8,300

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,970 · Engagements 2,215 · Rate 2.6% Posts 358 · Views 8,300 · Avg Likes 2,150 · Avg Comments 87 · Avg Views 8,300	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 45% 13-17: 5% 35-44: 4%	Largest: 25-34 (45%); next: 18-24 (45%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	KENYA (79%) SOUTH AFRICA (20%) UNITED STATES (8%) UNITED KINGDOM (2%) CANADA (2%)	Top regions: KENYA (79%), SOUTH AFRICA (20%), UNITED STATES (8%)
Platform Engagement	Instagram: 1,234 avg likes/post · Tiktok: 4,826 avg views/post · Youtube: 3,474 avg views/post	Best reach: Tiktok 4,826 avg views; best engagement: Instagram 1,234 avg likes

Top Brand Affinities

MOOG

Score: 16.96

Mixcloud

Score: 16.54

Amazon Music

Score: 12.34

Ableton

Score: 11.47

Pro Tools

Score: 10.88

Jagermeister

Score: 9.39

Colgate

Score: 8.18

SoundCloud

Score: 6.43

Hennessy

Score: 6.09

Spotify Music

Score: 5.79

boohoo

Score: 5.65

Jameson

Score: 5.50

Brand	Category	Score
MOOG		16.96
Mixcloud		16.54
Amazon Music		12.34
Ableton		11.47
Pro Tools		10.88
Jagermeister		9.39
Colgate		8.18
SoundCloud		6.43
Hennessy		6.09
Spotify Music		5.79
boohoo		5.65
Jameson		5.50
Clarks		5.26
Beats Electronics		4.40
Smirnoff		4.14
Fenty beauty		3.94
FashionNova		3.73
Sunnies Studios		3.70
NBC		3.54
Uber		3.18
Nivea		3.04
Monster Beverage		3.00
MTV		2.97
ASOS		2.72
Paramount Pictures		2.72
Coachella		2.63
A Game of Tones		2.56
Urban Outfitters		2.52
Vogue		2.44
shein		2.39
Timberland		2.32
Dr. Martens		2.27
Forever 21		2.26
Kodak		2.21
Garnier		2.13
H&M		2.10
Maybelline		2.07
SheInside		2.02
Target		1.92
Sneakerhead		1.88
Sprite		1.67
musical.ly		1.65
Primark		1.61
New Balance		1.58
Balenciaga		1.55
The North Face		1.51
Supreme		1.50
Zara		1.47
The Olympic Games		1.38
Converse		1.37