X Ambassadors

X Ambassadors — pop artist from US.

X Ambassadors is a multi-platinum trio founded by brothers Sam Nelson Harris and Casey Harris in high school in Ithaca, New York. Adam Levin later joined as…

Influence: 71.35% Fanbase: 64.16% Trending: 74.94% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.21% • Very Strong

As of 2025-09-27

2,021,961

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-06 21:28:12 UTC

Genres

poppopindie poptimismstomp popindie poprockmodern rockrockpop rockalternativemodern alternative rockalternativeindie rock

Biography

X Ambassadors is a multi-platinum trio founded by brothers Sam Nelson Harris and Casey Harris in high school in Ithaca, New York. Adam Levin later joined as the drummer after the trio moved to Brooklyn. Formed in 2009, the band gained widespread success with their debut album, VHS (2015), which features hit singles "Unsteady" and "Renegades" and has over 1.3 billion streams on Spotify.

Following VHS, X Ambassadors released ORION (2019), the Belong EP (2020), The Beautiful Liar (2021), and (Eg) (2023), which includes collaborative singles with artists like BRELAND, Teddy Swims & Jac Ross, Medium Build, and PAMÉ. The band has maintained a dominant presence on the alternative charts over the past decade and embarked on a three-year world tour in support of VHS.

Top Brand Affinities

Report Date: 2025-09-27

X Ambassadors converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is male-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 6,740 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, iHeartRadio Music Awards, Lollapalooza underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist X Ambassadors score 0.06% — Low bucket.

Brand: Live NationBrand: iHeartRadio Music AwardsBrand: Lollapalooza

Followers:2,021,961

Engagements:1,136

Rate:0.1%

Posts:1,610

Avg Likes:1,099

Avg Comments:28

Avg Views:9,599

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,021,961 · Engagements 1,136 · Rate 0.1% Posts 1,610 · Views 9,599 · Avg Likes 1,099 · Avg Comments 28 · Avg Views 9,599	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 35-44: 6% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (30%) CANADA (5%) BRAZIL (5%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: UNITED STATES (30%), CANADA (5%), BRAZIL (5%)
Platform Engagement	Instagram: 655 avg likes/post · Tiktok: 6,740 avg views/post · Youtube: 2,859 avg views/post	Best reach: Tiktok 6,740 avg views; best engagement: Instagram 655 avg likes

Top Brand Affinities

Live Nation

Score: 22.21

iHeartRadio Music Awards

Score: 6.87

Lollapalooza

Score: 5.95

Margaritaville

Score: 4.83

Ableton

Score: 4.70

NHL

Score: 4.03

Verizon

Score: 3.98

Busch

Score: 3.71

Coachella

Score: 3.55

MTV

Score: 3.49

Spotify Music

Score: 3.34

SoundCloud

Score: 3.29

Brand	Category	Score
Live Nation		22.21
iHeartRadio Music Awards		6.87
Lollapalooza		5.95
Margaritaville		4.83
Ableton		4.70
NHL		4.03
Verizon		3.98
Busch		3.71
Coachella		3.55
MTV		3.49
Spotify Music		3.34
SoundCloud		3.29
Budweiser		3.28
AMC		3.26
Showtime		3.20
Paramount Pictures		3.11
NBC		3.06
Polaroid		3.02
Columbia Pictures		2.98
Target		2.76
Dr. Martens		2.68
Chipotle Mexican Grill		2.68
Lululemon Athletica		2.45
Emporium		2.43
Beats Electronics		2.42
HBO		2.39
Tomorrowland		2.30
Chrysler		2.25
Universal		2.22
NFL		2.21
Nickelodeon		2.16
CBS		2.13
Los Angeles Lakers		2.13
CBS Television Studios		2.08
Jack Daniels		2.06
Star Wars		2.04
The North Face		2.03
Geocaching		2.03
The Olympic Games		1.99
Pokemon Go		1.98
Walmart		1.96
Vans		1.95
Pixar		1.95
Guinness		1.93
BBC		1.92
Pepsi		1.90
Kodak		1.83
shein		1.83
Tinder		1.78
Fujifilm		1.78