WurtS

WurtS

Country: JP | Gender: male

Influence: 58.17% Fanbase: 46.37% Trending: 64.07% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 27.94% • Very Strong

As of 2025-09-08

848,464

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:33 UTC

Genres

rockjapanese alternative rockalternative rockalternativealternative

Biography

Beginning in 2021, the solo artist, born in the 21st century, self-produces all aspects of their music, from songwriting and composition to artwork and visuals. Their music, rooted in dance music, evolves daily into a unique blend of pop music transcending genre boundaries, incorporating elements of rock, hip-hop, and soul.

WurtS Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

WurtS converts attention from 18-24 & 25-34 audiences across JAPAN, TAIWAN, UNITED STATES. Audience shape is male-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 39,600 avg views per post, with supportive conversation on Instagram. Shared audience with Anna Sui, Maison Margiela, Paul Smith underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist WurtS score 2.57%Strong bucket.
Brand: Anna SuiBrand: Maison MargielaBrand: Paul Smith
Followers:848,464
Engagements:21,765
Rate:2.6%
Posts:205
Views:54,659
Avg Likes:21,150
Avg Comments:47
Avg Views:54,659

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 848,464 · Engagements 21,765 · Rate 2.6%
Posts 205 · Views 54,659 · Avg Likes 21,150 · Avg Comments 47 · Avg Views 54,659
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 24%
13-17: 11%
35-44: 6%
Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries JAPAN (80%)
TAIWAN (5%)
UNITED STATES (3%)
INDONESIA (2%)
THAILAND (2%)
Top regions: JAPAN (80%), TAIWAN (5%), UNITED STATES (3%)
Platform Engagement Instagram: 16,901 avg likes/post · Tiktok: 39,600 avg views/post · Youtube: 15,059 avg views/post Best reach: Tiktok 39,600 avg views; best engagement: Instagram 16,901 avg likes

Top Brand Affinities

Anna Sui
Score: 27.94
Maison Margiela
Score: 17.01
Paul Smith
Score: 13.41
Vivienne Westwood
Score: 11.30
Style Nanda
Score: 9.84
Stüssy
Score: 8.68
Dr. Martens
Score: 7.97
Coach
Score: 7.68
Shake Shack
Score: 7.28
UNIQLO
Score: 6.39
Snoopy And The Peanuts Gang
Score: 5.80
Daniel Wellington
Score: 5.45
Brand Category Score
Anna Sui 27.94
Maison Margiela 17.01
Paul Smith 13.41
Vivienne Westwood 11.30
Style Nanda 9.84
Stüssy 8.68
Dr. Martens 7.97
Coach 7.68
Shake Shack 7.28
UNIQLO 6.39
Snoopy And The Peanuts Gang 5.80
Daniel Wellington 5.45
Miu Miu 5.27
Loewe 5.15
Sega 4.76
Haribo 4.36
Carhartt 4.19
Converse 4.14
Kate Spade 3.95
Olympus 3.80
Lush 3.56
Fila 3.48
Polo Ralph Lauren 3.17
IKEA 3.16
Vans 3.13
The North Face 3.00
New Balance 2.99
Panasonic 2.92
GAP 2.90
Walt Disney 2.74
Supreme 2.53
Costco 2.44
Kodak 2.34
Bershka 2.33
Christian Dior 2.31
Tiffany 2.21
Reebok 2.20
Chanel 2.07
Pokemon 1.84
Yves Saint Laurent 1.83
Nintendo 1.82
Starbucks 1.75
Nike 1.74
Puma 1.72
ASICS 1.69
Fujifilm 1.64
Sony 1.60
GoPro 1.52
Hermès 1.49
Tarte Cosmetics 1.47

Official Profiles

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Artist: WurtS

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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