WOS Brand Affinity ranks highest Lollapalooza at 9.33% . Very Strong. Score DMDB 61.86% | Fanbase 57.73%

WOS — pop artist from CO.

Wos is a prominent figure in the new Latin music scene, known for his disruptive approach filled with messages, content, and musicality. He blends genres to…

WOS

Recognizable

Country: CO | Gender: male | Artist ID: 3c5dd9b2-c5a2-11e8-81ad-549f35141000

Find Artist

Genres

popargentine indiehip-hop & raphip-hop/raptrap argentinohip hop

Influential: 61.86% Fanbase: 57.73% Trending: 63.93%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 9.33% • Very Strong

As of 2025-09-10

12,093,788

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.86% | Fanbase 57.73% | Trending 63.93% | CAREER STAGE: MAINSTREAM

Biography

Wos is a prominent figure in the new Latin music scene, known for his disruptive approach filled with messages, content, and musicality. He blends genres to create a unique style that pushes the boundaries of alternative music, drawing inspiration from past generations.

Recently releasing his third studio album "Descartable," Wos showcases a mature evolution of his sound, featuring high-profile collaborations. Over the past few years, he has toured over 15 countries, captivating audiences with his dynamic live performances at major festivals and his own headline shows.

Report Date: 2025-09-10

WOS is already in the conversation with 18-24 & 25-34 audiences in ARGENTINA, MEXICO, COLOMBIA. The audience is heavily male (75%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (248,600 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Lollapalooza, LATAM, Suavecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist WOS score 2.60% — Strong bucket.

Brand: LollapaloozaBrand: LATAMBrand: Suavecito

Followers:12,093,788

Engagements:314,736

Rate:2.6%

Posts:215

Avg Likes:310,594

Avg Comments:2,509

Avg Views:257,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,093,788 · Engagements 314,736 · Rate 2.6% Posts 215 · Views 257,105 · Avg Likes 310,594 · Avg Comments 2,509 · Avg Views 257,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 11% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	ARGENTINA (37%) MEXICO (14%) COLOMBIA (10%) SPAIN (8%) PERU (7%)	Top regions: ARGENTINA (37%), MEXICO (14%), COLOMBIA (10%)
Platform Engagement	Instagram: 263,483 avg likes/post · Tiktok: 248,600 avg views/post · Youtube: 8,505 avg views/post	Best reach: Tiktok 248,600 avg views; best engagement: Instagram 263,483 avg likes

Top Brand Affinities

Lollapalooza

Score: 9.33

LATAM

Score: 9.17

Suavecito

Score: 7.68

Movistar

Score: 7.54

Diablo

Score: 5.78

Cafecito

Score: 4.16

Campari

Score: 4.11

Iberostar Hotels & Resorts

Score: 4.09

Pringles

Score: 3.86

Miu Miu

Score: 3.58

VidaSana

Score: 3.04

Peugeot

Score: 2.46

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		9.33
LATAM		9.17
Suavecito		7.68
Movistar		7.54
Diablo		5.78
Cafecito		4.16
Campari		4.11
Iberostar Hotels & Resorts		4.09
Pringles		3.86
Miu Miu		3.58
VidaSana		3.04
Peugeot		2.46
Monster Beverage		2.39
Dolce & Gabbana		2.29
Fiat		2.21
A Game of Tones		2.14
FIFA		2.06
Red Bull		2.01
Dr. Martens		1.98
Pantone Inc		1.97
shein		1.83
Tomorrowland		1.83
Balenciaga		1.76
Bershka		1.74
Prada		1.66
Lacoste		1.64
Aperol		1.62
Sprite		1.59
Renault		1.45
SheInside		1.44
HBO		1.36
Honda		1.31
GIVENCHY		1.27
Spotify Music		1.23
GoPro		1.22
Volkswagen		1.19
Polaroid		1.16
musical.ly		1.12
Coca-Cola		1.11
Heineken		1.09
PlayStation		1.05
Lego		1.04
Ford		1.03
Maybelline		1.03
Marvel		0.96
Converse		0.96
Nike		0.96
L'Oréal Paris		0.95
Calvin Klein		0.92
Zara		0.91