Wolfgang Haffner
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
6,375
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:51 UTC
Genres
Biography
In addition to his acclaimed work as a drummer, Haffner is a prolific composer and producer, venturing into his own projects early in his career. His solo recordings on ACT have garnered critical acclaim, solidifying his position as a leading figure in German jazz. Known for his dynamic playing, Haffner is sought after by both jazz and pop acts, including collaborations with Chaka Khan, "Die Fantastischen Vier," and Nightmares On Wax, showcasing his adaptability and wide-ranging appeal in the music industry.
Wolfgang Haffner converts attention from 25-34 & 35-44 audiences across GERMANY, SPAIN, UNITED STATES. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 14,562 avg views per post, with supportive conversation on Instagram. Shared audience with Ultimate Ears, Allen & Heath, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,375 · Engagements 499 · Rate 7.8% Posts 418 · Views 14,562 · Avg Likes 491 · Avg Comments 10 · Avg Views 14,562 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 29% 45-64: 25% 18-24: 9% |
Largest: 25-34 (35%); next: 35-44 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
GERMANY (54%) SPAIN (7%) UNITED STATES (6%) INDIA (3%) UNITED KINGDOM (3%) |
Top regions: GERMANY (54%), SPAIN (7%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 444 avg likes/post · Youtube: 14,562 avg views/post | Best reach: Youtube 14,562 avg views; best engagement: Instagram 444 avg likes |
Top Brand Affinities
Ultimate Ears
Allen & Heath
MOOG
Akg
Sennheiser
Ampeg
Ableton
Pro Tools
Warner Music
Amazon Music
Akai
Commerzbank
| Brand | Category | Score |
|---|---|---|
| Ultimate Ears | 211.54 | |
| Allen & Heath | 126.39 | |
| MOOG | 115.92 | |
| Akg | 89.71 | |
| Sennheiser | 82.48 | |
| Ampeg | 61.35 | |
| Ableton | 52.65 | |
| Pro Tools | 39.67 | |
| Warner Music | 29.93 | |
| Amazon Music | 26.83 | |
| Akai | 24.60 | |
| Commerzbank | 21.07 | |
| Zimmermann | 17.63 | |
| Mixcloud | 15.66 | |
| Heinz | 15.20 | |
| Atmos | 14.88 | |
| TOMS | 14.45 | |
| Augustiner Helles | 14.18 | |
| Lufthansa | 14.08 | |
| Beats Electronics | 11.04 | |
| Pioneer | 10.49 | |
| Yamaha | 9.89 | |
| Spotify Music | 9.38 | |
| Leica | 8.07 | |
| Busch | 6.42 | |
| SoundCloud | 4.60 | |
| Kickstarter | 3.98 | |
| musical.ly | 3.94 | |
| NBC | 3.84 | |
| Campari | 3.53 | |
| Hilton | 3.49 | |
| Lollapalooza | 2.99 | |
| Fujifilm | 2.96 | |
| MTV | 2.91 | |
| Matrix | 2.78 | |
| GoPro | 2.60 | |
| Porsche | 2.55 | |
| Cadillac | 2.29 | |
| Tomorrowland | 2.22 | |
| Aperol | 2.16 | |
| Paramount Pictures | 2.03 | |
| Ray-Ban | 1.80 | |
| Warner Bros | 1.79 | |
| Paypal | 1.71 | |
| BBC | 1.65 | |
| Polaroid | 1.62 | |
| Amazon | 1.57 | |
| Tesla Motors | 1.52 | |
| Apple | 1.51 | |
| Sony | 1.47 |
Official Profiles
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LoginArtist: Wolfgang Haffner
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-20 08:00 UTC | Wolfgang Haffner | Tafelhalle | Nuremberg, Germany | |
| 2026-02-21 08:00 UTC | Wolfgang Haffner | Tafelhalle | Nuremberg, Germany | |
| 2026-02-23 03:00 UTC | Wolfgang Haffner | Frankfurter Hof | Mainz, Germany | |
| 2026-02-23 08:00 UTC | Wolfgang Haffner | Theaterstübchen | Kassel, Germany | |
| 2026-02-24 04:00 UTC | Wolfgang Haffner | Theaterstübchen | Kassel, Germany | |
| 2026-02-25 04:00 UTC | Wolfgang Haffner | Columbia Theater | Berlin, Germany | |
| 2026-02-25 08:00 UTC | Wolfgang Haffner | Muffathalle | Munich, Germany | |
| 2026-02-26 04:00 UTC | Wolfgang Haffner | Muffathalle | Munich, Germany | |
| 2026-02-27 04:00 UTC | Wolfgang Haffner | Stadttheater | Aschaffenburg, Germany | |
| 2026-02-27 08:00 UTC | Wolfgang Haffner | Gloria | Cologne, Germany | |
| 2026-02-28 04:00 UTC | Wolfgang Haffner | Gloria-Theater | Cologne, Germany | |
| 2026-02-28 08:00 UTC | Wolfgang Haffner | Tollhaus | Karlsruhe, Germany | |
| 2026-03-01 04:00 UTC | Wolfgang Haffner | Tollhaus | Karlsruhe, Germany |
