Wizzard

Wizzard

Country: GB

Influence: 50.65% Fanbase: 26.70% Trending: 62.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

29,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 06:17:38 UTC

Genres

poppopclassic uk poprockglam rockrockpop rockhard rock

Biography

Wizzard was formed by Ulysses Adrian "Roy" Wood, known for his work with Electric Light Orchestra and The Move. The band gained recognition with hits like "See My Baby Jive" and "Angel Fingers," showcasing Wood's unique Wall of Sound production style. Despite their success with singles, Wizzard disbanded after releasing the album Introducing Eddie & the Falcons.

Following Wizzard's disbandment, Roy Wood continued his music career with the Wizzo Band, releasing the jazz-funk album Super Active Wizzo in 1978. Wood later pursued a solo career and occasionally collaborated with artists like Cheap Trick. The band's bassist, Rick Price, passed away in 2022 at the age of 77.

Wizzard Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Wizzard performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily male (95%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,065 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Wizzard is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Wizzard score 0.85%Low bucket.
Followers:29,500
Engagements:251
Rate:0.9%
Posts:78
Views:4,065
Avg Likes:181
Avg Comments:70
Avg Views:4,065

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 29,500 · Engagements 251 · Rate 0.9%
Posts 78 · Views 4,065 · Avg Likes 181 · Avg Comments 70 · Avg Views 4,065
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 29%
35-44: 21%
45-64: 11%
Largest: 25-34 (36%); next: 18-24 (29%)
Gender Split Female: 5%
Male: 95%
Non-binary/Other: 0%
Skews male (95%)
Top Countries UNITED STATES (52%)
UNITED KINGDOM (8%)
CANADA (6%)
AUSTRALIA (4%)
GERMANY (4%)
Top regions: UNITED STATES (52%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement Youtube: 4,065 avg views/post Best reach: Youtube 4,065 avg views; best engagement: Youtube 181 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Wizzard

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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