WizKid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
24,136,970
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
Updated 2025-10-03 21:27:53 UTC
Genres
Scores
Biography
Balogun's musical journey began at age 11, leading to the formation of Glorious Five and his solo debut, Superstar, which catapulted him to stardom in Nigeria. His sophomore album, Ayo, featuring the global hit "Ojuelegba," cemented his place as a leading Nigerian artist. Wizkid's collaborative spirit and genre-blurring sound have garnered critical acclaim, with hits like "Essence" and "Brown Skin Girl" solidifying his place in the global music scene. With a string of successful releases and a growing list of accolades, Wizkid continues to push boundaries and captivate audiences worldwide.
WizKid is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, NIGERIA, KENYA. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (838,450 avg views per post); Instagram builds the community layer. Affinity data highlights Airtel, Palm Angels, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,136,970 · Engagements 309,338 · Rate 1.3% Posts 235 · Views 854,520 · Avg Likes 298,326 · Avg Comments 20,414 · Avg Views 854,520 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 42% 35-44: 6% 13-17: 4% |
Largest: 18-24 (47%); next: 25-34 (42%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (22%) NIGERIA (11%) KENYA (8%) FRANCE (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (22%), NIGERIA (11%), KENYA (8%) |
| Platform Engagement | Instagram: 185,173 avg likes/post · Tiktok: 838,450 avg views/post · Youtube: 16,070 avg views/post | Best reach: Tiktok 838,450 avg views; best engagement: Instagram 185,173 avg likes |
Top Brand Affinities
Airtel
Palm Angels
Amazon Music
boohoo
Alexander McQueen
CNN
Hublot
Hennessy
Fenty beauty
FashionNova
FOREX
shein
| Brand | Category | Score |
|---|---|---|
| Airtel | 16.46 | |
| Palm Angels | 16.05 | |
| Amazon Music | 10.70 | |
| boohoo | 9.41 | |
| Alexander McQueen | 7.03 | |
| CNN | 5.40 | |
| Hublot | 5.28 | |
| Hennessy | 4.93 | |
| Fenty beauty | 4.73 | |
| FashionNova | 4.50 | |
| FOREX | 4.17 | |
| shein | 3.54 | |
| Balenciaga | 3.31 | |
| Kodak | 3.25 | |
| BALMAIN | 3.24 | |
| Timberland | 3.21 | |
| Versace | 3.17 | |
| Christian Louboutin | 3.14 | |
| SheInside | 2.91 | |
| SoundCloud | 2.90 | |
| Nickelodeon | 2.66 | |
| TOM FORD | 2.64 | |
| Lacoste | 2.64 | |
| NBC | 2.57 | |
| GIVENCHY | 2.53 | |
| Fendi | 2.48 | |
| Primark | 2.37 | |
| MTV | 2.30 | |
| Beats Electronics | 2.26 | |
| Bershka | 2.25 | |
| Dolce & Gabbana | 2.15 | |
| Rolex | 2.03 | |
| Gucci | 2.00 | |
| Forever 21 | 1.92 | |
| ASOS | 1.92 | |
| Louis Vuitton | 1.84 | |
| Paramount Pictures | 1.76 | |
| Adobe | 1.75 | |
| H&M | 1.73 | |
| New Balance | 1.58 | |
| BBC | 1.47 | |
| Polo Ralph Lauren | 1.39 | |
| Calvin Klein | 1.33 | |
| Lexus | 1.31 | |
| Supreme | 1.31 | |
| Levi's | 1.30 | |
| Burberry | 1.29 | |
| Los Angeles Lakers | 1.24 | |
| Guinness | 1.23 | |
| Microsoft | 1.21 |
Official Profiles
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LoginArtist: WizKid
The map shows every radio station that aired WizKid today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 29,472,890
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
14,138,950 | 47.97% |
| [+] |
Anghami |
13,809,843 | 46.86% |
| [+] |
Pandora |
1,504,380 | 5.10% |
| [+] |
Yandex |
19,717 | 0.07% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-22 12:01:43 | Show You the Money | Tarmac | Brussels, BE | 4 |
| 2025-09-22 11:58:03 | Gimme Dat | Unity Radio 92.8 FM | Manchester, GB | 133 |
| 2025-09-22 11:58:02 | Gimme Dat | WAEV | Savannah, GB | 133 |
| 2025-09-22 11:54:34 | Cash Flow (feat. Wizkid) | Umhlobo Wenene fm | Cape Town, ZA | 168 |
| 2025-09-22 11:35:35 | forever be mine (feat. Wizkid) | The Beat (103.6FM) | London, GB | 155 |
| 2025-09-22 11:33:19 | The Matter | Rainbow Radio | Accra, GH | 33 |
| 2025-09-22 11:32:46 | Cash Flow (feat. Wizkid) | The Beat 99.9 FM | Lagos, NG | 168 |
| 2025-09-22 11:32:03 | Slow Down | Rainbow Radio | Accra, GH | 40 |
| 2025-09-22 11:30:52 | Essence (feat. Tems) | KBFB | Dallas, TX, US | 218 |
| 2025-09-22 11:30:34 | forever be mine (feat. Wizkid) | The Beat (103.6FM) | London, GB | 19 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |