Wiz Khalifa

Wiz Khalifa — pop artist from US.

Born in 1987 in Minot, North Dakota, Cameron Thomaz, known professionally as Wiz Khalifa, is a Pittsburgh rapper known for his blend of pop hooks and stoner…

Influence: 28.74% Fanbase: 86.22% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 15.90% • Very Strong

As of 2025-09-10

76,764,356

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:54:32 UTC

Genres

popdance pophip-hop & raphip hoppittsburgh rappop raprapsouthern hip hoptraphip-hop/rapcontemporary hip hop

Biography

Born in 1987 in Minot, North Dakota, Cameron Thomaz, known professionally as Wiz Khalifa, is a Pittsburgh rapper known for his blend of pop hooks and stoner rap swagger. Khalifa began his music career in high school, gaining attention with mixtapes and independent releases. He signed with Rostrum Records and later Atlantic Records, achieving mainstream success with hits like "Black and Yellow" and "See You Again."

Khalifa's discography includes albums like Rolling Papers and Blacc Hollywood, as well as mixtapes such as Taylor Allderdice and 28 Grams. He has collaborated with artists like Charlie Puth, Snoop Dogg, and Juicy J, and contributed to soundtracks for films like Furious 7 and Suicide Squad. In 2022, Khalifa released his seventh solo studio album, Multiverse, showcasing a more mature lyrical approach focused on themes of self-acceptance and growth.

Top Brand Affinities

Report Date: 2025-09-10

Wiz Khalifa resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 2,650,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with True Religion, New Era, Champion maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wiz Khalifa score 0.35% — Low bucket.

Brand: True ReligionBrand: New EraBrand: Champion

Followers:76,764,356

Engagements:271,774

Rate:0.4%

Posts:1,299

Avg Likes:257,325

Avg Comments:3,469

Avg Views:2,700,462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,764,356 · Engagements 271,774 · Rate 0.4% Posts 1,299 · Views 2,700,462 · Avg Likes 257,325 · Avg Comments 3,469 · Avg Views 2,700,462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (19%) INDIA (11%) BRAZIL (10%) INDONESIA (4%) FRANCE (3%)	Top regions: UNITED STATES (19%), INDIA (11%), BRAZIL (10%)
Platform Engagement	Instagram: 83,917 avg likes/post · Tiktok: 2,650,000 avg views/post · Youtube: 50,462 avg views/post	Best reach: Tiktok 2,650,000 avg views; best engagement: Tiktok 171,600 avg likes

Top Brand Affinities

True Religion

Score: 15.90

New Era

Score: 7.75

Champion

Score: 7.21

Bajaj

Score: 4.81

ESPN

Score: 4.50

SoundCloud

Score: 3.87

Stüssy

Score: 3.80

Los Angeles Lakers

Score: 3.08

Beats Electronics

Score: 2.99

Supreme

Score: 2.94

Kodak

Score: 2.85

Versace

Score: 2.62

Brand	Category	Score
True Religion		15.90
New Era		7.75
Champion		7.21
Bajaj		4.81
ESPN		4.50
SoundCloud		3.87
Stüssy		3.80
Los Angeles Lakers		3.08
Beats Electronics		2.99
Supreme		2.94
Kodak		2.85
Versace		2.62
Hennessy		2.56
GAP		2.51
Timberland		2.36
Lacoste		2.32
Ubisoft		2.29
MTV		2.25
Fila		2.24
NBA		2.18
NFL		2.13
Budweiser		2.05
Snapseed		2.01
Rolls-Royce		2.00
Dr. Martens		2.00
FashionNova		2.00
New Balance		1.99
Fenty beauty		1.98
Balenciaga		1.90
Chrysler		1.89
Sneakerhead		1.84
Bugatti		1.77
Ducati		1.77
The North Face		1.77
Rolex		1.75
Armani		1.72
Cartier		1.72
Nike		1.69
Gucci		1.62
UFC		1.62
Maserati		1.61
ASICS		1.59
Under Armour		1.59
WWE		1.57
Puma		1.57
Forever 21		1.54
Coachella		1.53
Sephora		1.48
Bentley		1.45
Dodge		1.43