Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,106,501
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:05:09 UTC
Genres
Biography
Known for their innovative sound and artistic vision, ❤️🩹💫❤️🔥🇧🇷 continues to push boundaries and evolve as a musician. Their contributions to the music scene have earned them critical acclaim and numerous accolades throughout their career.
Wiu connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED KINGDOM, BANGLADESH. With a heavily male (84%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 120,698 avg views per post; Instagram adds dependable engagement depth. Overlap with Lojas Renner, Riachuelo, DC Shoes highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Wiu moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,106,501 · Engagements 79,215 · Rate 3.8% Posts 38 · Views 121,186 · Avg Likes 79,026 · Avg Comments 917 · Avg Views 121,186 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 23% 13-17: 7% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (23%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
BRAZIL (94%) UNITED KINGDOM (2%) BANGLADESH (2%) CAMBODIA (2%) CHINA (2%) |
Top regions: BRAZIL (94%), UNITED KINGDOM (2%), BANGLADESH (2%) |
| Platform Engagement | Instagram: 74,450 avg likes/post · Tiktok: 488 avg views/post · Youtube: 120,698 avg views/post | Best reach: Youtube 120,698 avg views; best engagement: Instagram 74,450 avg likes |
Top Brand Affinities
Lojas Renner
Riachuelo
DC Shoes
Lacoste
Xerox
Moda Praia
Itaipava
Oakley
Havaianas
Banco Bradesco
Amstel
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Lojas Renner | 48.33 | |
| Riachuelo | 11.74 | |
| DC Shoes | 11.05 | |
| Lacoste | 9.27 | |
| Xerox | 9.25 | |
| Moda Praia | 8.31 | |
| Itaipava | 7.10 | |
| Oakley | 7.02 | |
| Havaianas | 6.25 | |
| Banco Bradesco | 6.21 | |
| Amstel | 5.18 | |
| Lollapalooza | 4.54 | |
| Eudora | 4.49 | |
| Barber Shop Connect | 3.46 | |
| SoundCloud | 3.18 | |
| Bershka | 3.09 | |
| shein | 3.09 | |
| Hennessy | 3.05 | |
| Beats Electronics | 3.01 | |
| Burger King | 3.01 | |
| Budweiser | 2.91 | |
| Spotify Music | 2.78 | |
| Tomorrowland | 2.70 | |
| Nike | 2.57 | |
| SheInside | 2.43 | |
| Avon | 2.40 | |
| Red Bull | 1.92 | |
| Mitsubishi | 1.91 | |
| Sneakerhead | 1.66 | |
| Supreme | 1.54 | |
| Calvin Klein | 1.52 | |
| Heineken | 1.50 | |
| Versace | 1.40 | |
| FIFA | 1.34 | |
| Porsche | 1.33 | |
| Cartier | 1.31 | |
| Balenciaga | 1.30 | |
| Rolex | 1.25 | |
| UFC | 1.23 | |
| Tommy Hilfiger | 1.19 | |
| Huda Beauty | 1.15 | |
| Gucci | 1.14 | |
| Honda | 1.12 | |
| NBA | 1.11 | |
| Adidas | 1.09 | |
| New Balance | 1.07 | |
| Volkswagen | 1.02 | |
| Puma | 0.93 | |
| SWAROVSKI | 0.93 | |
| Coca-Cola | 0.92 |
Official Profiles
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LoginArtist: Wiu
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
