Wiu Brand Affinity ranks highest Lojas Renner at 48.33% . Very Strong. Score DMDB 65.09% | Fanbase 52.81%

Wiu — hip-hop & rap artist from BR.

With a career spanning over two decades, Brazilian artist ❤️‍🩹💫❤️‍🔥🇧🇷 has established themselves as a prominent figure in the music industry. They gained…

Wiu

Recognizable

Country: BR | Gender: male | Artist ID: c2b6bcfa-9fd0-11e9-9258-e4434b16cb7a

Find Artist

Genres

hip-hop & raphip-hop/raptrap brasileirorap

Influential: 65.09% Fanbase: 52.81% Trending: 71.24%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 48.33% • Very Strong

As of 2025-09-10

2,106,501

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.09% | Fanbase 52.81% | Trending 71.24% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Brazilian artist ❤️‍🩹💫❤️‍🔥🇧🇷 has established themselves as a prominent figure in the music industry. They gained recognition for their unique blend of genres and captivating live performances. Since their debut album in 2005, they have released several successful records and garnered a dedicated fan base worldwide.

Known for their innovative sound and artistic vision, ❤️‍🩹💫❤️‍🔥🇧🇷 continues to push boundaries and evolve as a musician. Their contributions to the music scene have earned them critical acclaim and numerous accolades throughout their career.

Report Date: 2025-09-10

Wiu connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED KINGDOM, BANGLADESH. With a heavily male (84%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 120,698 avg views per post; Instagram adds dependable engagement depth. Overlap with Lojas Renner, Riachuelo, DC Shoes highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Wiu moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wiu score 3.76% — Very Strong bucket.

Brand: Lojas RennerBrand: RiachueloBrand: DC Shoes

Followers:2,106,501

Engagements:79,215

Rate:3.8%

Posts:38

Avg Likes:79,026

Avg Comments:917

Avg Views:121,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,106,501 · Engagements 79,215 · Rate 3.8% Posts 38 · Views 121,186 · Avg Likes 79,026 · Avg Comments 917 · Avg Views 121,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 23% 13-17: 7% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (23%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	BRAZIL (94%) UNITED KINGDOM (2%) BANGLADESH (2%) CAMBODIA (2%) CHINA (2%)	Top regions: BRAZIL (94%), UNITED KINGDOM (2%), BANGLADESH (2%)
Platform Engagement	Instagram: 74,450 avg likes/post · Tiktok: 488 avg views/post · Youtube: 120,698 avg views/post	Best reach: Youtube 120,698 avg views; best engagement: Instagram 74,450 avg likes

Top Brand Affinities

Lojas Renner

Score: 48.33

Riachuelo

Score: 11.74

DC Shoes

Score: 11.05

Lacoste

Score: 9.27

Xerox

Score: 9.25

Moda Praia

Score: 8.31

Itaipava

Score: 7.10

Oakley

Score: 7.02

Havaianas

Score: 6.25

Banco Bradesco

Score: 6.21

Amstel

Score: 5.18

Lollapalooza

Score: 4.54

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		48.33
Riachuelo		11.74
DC Shoes		11.05
Lacoste		9.27
Xerox		9.25
Moda Praia		8.31
Itaipava		7.10
Oakley		7.02
Havaianas		6.25
Banco Bradesco		6.21
Amstel		5.18
Lollapalooza		4.54
Eudora		4.49
Barber Shop Connect		3.46
SoundCloud		3.18
Bershka		3.09
shein		3.09
Hennessy		3.05
Beats Electronics		3.01
Burger King		3.01
Budweiser		2.91
Spotify Music		2.78
Tomorrowland		2.70
Nike		2.57
SheInside		2.43
Avon		2.40
Red Bull		1.92
Mitsubishi		1.91
Sneakerhead		1.66
Supreme		1.54
Calvin Klein		1.52
Heineken		1.50
Versace		1.40
FIFA		1.34
Porsche		1.33
Cartier		1.31
Balenciaga		1.30
Rolex		1.25
UFC		1.23
Tommy Hilfiger		1.19
Huda Beauty		1.15
Gucci		1.14
Honda		1.12
NBA		1.11
Adidas		1.09
New Balance		1.07
Volkswagen		1.02
Puma		0.93
SWAROVSKI		0.93
Coca-Cola		0.92