Wisin & Yandel
Genres
Scores
Biography
Con una impresionante trayectoria, Wisin y Yandel se destacaron por su capacidad para vender lugares emblemáticos como el Staples Center y el Madison Square Garden en los EE. UU. Durante sus shows, el dúo se presenta con una banda de 10 músicos, 8 bailarines y un espectáculo audiovisual, destacando su marca única de música urbana latina. Recientemente, han logrado éxitos con canciones como "Como Antes", "Todo Comienza en la Disco" y "Fiebre", todas alcanzando el primer lugar en las listas de Billboard Latin Airplay. Actualmente, continúan trabajando en nueva música.
Wisin & Yandel connects with 18-24 & 25-34 audiences and shows durable traction across COLOMBIA, UNITED STATES, MEXICO. With a heavily male (59%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 736,680 avg views per post; Tiktok adds dependable engagement depth. Overlap with Univision, Movistar, Suavecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Wisin & Yandel moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,509,755 · Engagements 93,964 · Rate 0.8% Posts 2,948 · Views 1,145,630 · Avg Likes 90,059 · Avg Comments 1,602 · Avg Views 1,145,630 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 35-44: 6% 13-17: 6% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
COLOMBIA (13%) UNITED STATES (13%) MEXICO (11%) VENEZUELA (8%) PERU (7%) |
Top regions: COLOMBIA (13%), UNITED STATES (13%), MEXICO (11%) |
| Platform Engagement | Instagram: 36,747 avg likes/post · Tiktok: 408,950 avg views/post · Youtube: 736,680 avg views/post | Best reach: Youtube 736,680 avg views; best engagement: Tiktok 40,500 avg likes |
Top Brand Affinities
Univision
Movistar
Suavecito
Cafecito
Amazon Music
American Airlines
VidaSana
Barber Shop Connect
Tomorrowland
Pic Collage
Dolce & Gabbana
Fenty beauty
| Brand | Category | Score |
|---|---|---|
| Univision | 16.02 | |
| Movistar | 10.58 | |
| Suavecito | 9.70 | |
| Cafecito | 9.36 | |
| Amazon Music | 8.21 | |
| American Airlines | 5.56 | |
| VidaSana | 3.95 | |
| Barber Shop Connect | 3.10 | |
| Tomorrowland | 2.72 | |
| Pic Collage | 2.53 | |
| Dolce & Gabbana | 2.45 | |
| Fenty beauty | 2.18 | |
| Pepsi | 2.16 | |
| Timberland | 1.96 | |
| Victoria's Secret | 1.86 | |
| Gymshark | 1.83 | |
| Guess | 1.78 | |
| Jack Daniels | 1.72 | |
| Bershka | 1.71 | |
| Versace | 1.68 | |
| Reebok | 1.66 | |
| Coachella | 1.60 | |
| Yves Saint Laurent | 1.58 | |
| Pandora | 1.57 | |
| Herbalife | 1.56 | |
| NYX Cosmetics | 1.55 | |
| FIFA | 1.47 | |
| Puma | 1.46 | |
| NBA | 1.40 | |
| Heineken | 1.34 | |
| Maybelline | 1.34 | |
| Lamborghini | 1.32 | |
| Forever 21 | 1.29 | |
| musical.ly | 1.29 | |
| Walmart | 1.25 | |
| Target | 1.25 | |
| Huawei | 1.23 | |
| FashionNova | 1.21 | |
| Oakley | 1.20 | |
| Los Angeles Lakers | 1.17 | |
| McDonald's | 1.16 | |
| shein | 1.13 | |
| OREO | 1.13 | |
| UFC | 1.11 | |
| Spotify Music | 1.11 | |
| Vogue | 1.09 | |
| Pixar | 1.09 | |
| Mitsubishi | 1.08 | |
| Balenciaga | 1.08 | |
| Cartier | 1.06 |
Official Profiles
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LoginArtist: Wisin & Yandel
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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| Royalties | $0.00 | $0.00 | +0.00 |
