Wir sind Helden

Wir sind Helden — pop artist from DE.

Wir Sind Helden, a German alternative pop quartet formed in 2001, consists of singer/guitarist Judith Holofernes, keyboardist Jean-Michel Tourette, drummer…

Influence: 52.27% Fanbase: 34.52% Trending: 61.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hummel • 44.53% • Very Strong

As of 2025-09-08

39,862

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:00:35 UTC

Genres

poppopgerman popgerman indierockgerman pop rockgerman rockrockalternative rockpop rockeuropeanliedermacher

Biography

Wir Sind Helden, a German alternative pop quartet formed in 2001, consists of singer/guitarist Judith Holofernes, keyboardist Jean-Michel Tourette, drummer Pola Roy, and bassist Mark Tavassol. Influenced by the Neue Deutsche Welle, the band gained recognition with their self-released EP, Guten Tag, in 2002, which led to a successful debut album, Die Reklamation, released in 2003 under EMI's Labels subsidiary. The band achieved chart success in Germany and Austria with subsequent albums, including Von Hier an Blind and Soundso, with notable hits like "Gekommen um zu Bleiben" and "Nur ein Wort."

Wir Sind Helden's music resonated with audiences, leading to sold-out tours and television appearances. Their contributions to international events like Live 8 further solidified their popularity. In addition to their musical endeavors, band members Holofernes and Roy welcomed their first child in 2006. The band continued to release music, with their fourth studio album, Bring mich nach Hause, in 2010, maintaining their position in the German pop charts.

Top Brand Affinities

Report Date: 2025-09-08

Wir sind Helden indexes high with fans in the 18-24 range in GERMANY, BRAZIL, AUSTRIA. The skew is heavily male (59%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 1,098 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Hummel, Edeka, Gamescom, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Wir sind Helden when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wir sind Helden score 2.75% — Strong bucket.

Brand: HummelBrand: EdekaBrand: Gamescom

Followers:39,862

Engagements:1,098

Rate:2.8%

Posts:81

Avg Likes:1,098

Avg Comments:22

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,862 · Engagements 1,098 · Rate 2.8% Posts 81 · Views 0 · Avg Likes 1,098 · Avg Comments 22 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 12% 45-64: 5%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	GERMANY (45%) BRAZIL (7%) AUSTRIA (7%) UNITED STATES (3%) MEXICO (3%)	Top regions: GERMANY (45%), BRAZIL (7%), AUSTRIA (7%)
Platform Engagement	Instagram: 1,098 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 1,098 avg likes

Top Brand Affinities

Hummel

Score: 44.53

Edeka

Score: 43.69

Gamescom

Score: 28.63

KaDeWe

Score: 27.84

Commerzbank

Score: 25.21

Augustiner Helles

Score: 18.91

Zimmermann

Score: 15.67

PLAYMOBIL

Score: 15.13

Braun

Score: 13.08

Heinz

Score: 12.19

Sennheiser

Score: 10.71

Lufthansa

Score: 10.40

Brand	Category	Score
Hummel		44.53
Edeka		43.69
Gamescom		28.63
KaDeWe		27.84
Commerzbank		25.21
Augustiner Helles		18.91
Zimmermann		15.67
PLAYMOBIL		15.13
Braun		13.08
Heinz		12.19
Sennheiser		10.71
Lufthansa		10.40
Beck`s		10.34
Thermomix		9.10
Lidl		8.44
Paulaner		7.19
Tate Modern		6.28
Lollapalooza		6.00
Aperol		5.85
Faber-Castell		5.77
Ableton		5.67
KARL LAGERFELD		5.53
ALDI		5.10
Busch		4.81
IKEA		4.70
Lindt		4.45
Spotify Music		4.27
Polaroid		4.26
Geocaching		4.25
UEFA		4.24
Haribo		4.02
Lego		3.89
Columbia Pictures		3.78
Leica		3.58
Dr. Martens		3.57
BBC		2.97
Star Wars		2.76
Tinder		2.56
Snoopy And The Peanuts Gang		2.53
Kodak		2.51
ASICS		2.44
HBO		2.42
Fujifilm		2.42
Mitsubishi Motors		2.35
Nintendo		2.35
LEGOLAND		2.33
Matrix		2.28
ASOS		2.26
Tarte Cosmetics		2.26
Warner Bros		2.25