Winston Surfshirt

Winston Surfshirt

Country: AU | Gender: male

Influence: 53.66% Fanbase: 34.77% Trending: 63.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 86.92% • Very Strong

As of 2025-09-08

41,578

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:40 UTC

Genres

popaustralian indieaustralian popr&b, funk & soulindie soulr&b/soul

Biography

Winston Surfshirt, a multi-platinum-selling singer, producer, and rapper, has recently released his latest single 'Spend My Nights'. Beginning as a solo project led by their eponymous frontman, Winston Surfshirt evolved into a globally beloved project with collaborations from close friends and local artists. With a decade of music-making, over 200 million streams, and multiple Platinum and Gold certifications, Winston Surfshirt has garnered a dedicated fan base through extensive touring and acclaimed performances at festivals like Falls Festival and Splendour in the Grass.

'Spend My Nights' is the latest addition to Winston Surfshirt's discography, following the success of singles like 'Ice Cream' and 'BOOTS'. These releases build on the sonic foundations laid in his well-received 2022 album 'Panna Cotta', featuring collaborations with notable artists like Genesis Owusu, Talib Kweli, and Kimbra. The album received critical acclaim, with accolades such as triple j's Feature Album and positive reviews from various publications including GQ and NME.

Winston Surfshirt Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Winston Surfshirt indexes high with fans in the 18-24 range in AUSTRALIA, UNITED STATES, MEXICO. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,536 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Bec & Bridge, Virgin Australia, Vegemite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Winston Surfshirt when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Winston Surfshirt score 0.72%Low bucket.
Brand: Bec & BridgeBrand: Virgin AustraliaBrand: Vegemite
Followers:41,578
Engagements:299
Rate:0.7%
Posts:343
Views:2,338
Avg Likes:289
Avg Comments:19
Avg Views:2,338

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 41,578 · Engagements 299 · Rate 0.7%
Posts 343 · Views 2,338 · Avg Likes 289 · Avg Comments 19 · Avg Views 2,338
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 38%
35-44: 10%
13-17: 5%
Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries AUSTRALIA (23%)
UNITED STATES (19%)
MEXICO (5%)
UNITED KINGDOM (5%)
BRAZIL (5%)
Top regions: AUSTRALIA (23%), UNITED STATES (19%), MEXICO (5%)
Platform Engagement Instagram: 227 avg likes/post · Tiktok: 802 avg views/post · Youtube: 1,536 avg views/post Best reach: Youtube 1,536 avg views; best engagement: Instagram 227 avg likes

Top Brand Affinities

Bec & Bridge
Score: 86.92
Virgin Australia
Score: 51.93
Vegemite
Score: 41.29
Qantas
Score: 22.86
Kmart
Score: 15.39
Sunnies Studios
Score: 14.69
Woolworths
Score: 12.42
Billabong
Score: 10.56
Zimmermann
Score: 9.93
New Line Cinema
Score: 8.73
Ableton
Score: 8.10
BALMAIN
Score: 7.05
Brand Category Score
Bec & Bridge 86.92
Virgin Australia 51.93
Vegemite 41.29
Qantas 22.86
Kmart 15.39
Sunnies Studios 14.69
Woolworths 12.42
Billabong 10.56
Zimmermann 9.93
New Line Cinema 8.73
Ableton 8.10
BALMAIN 7.05
Pioneer 6.18
Coachella 6.04
Holden 5.12
Aperol 4.63
Spotify Music 4.48
Emporium 4.46
Hurley 4.28
Tinder 4.26
SoundCloud 4.04
Kodak 4.03
Smirnoff 3.69
Dr. Martens 3.62
Showtime 3.56
Lollapalooza 3.45
Airbnb 3.29
Polaroid 3.27
Stüssy 3.14
Geocaching 2.93
Guinness 2.91
McLaren 2.87
Tomorrowland 2.81
ASOS 2.80
GoPro 2.71
Lululemon Athletica 2.55
Lush 2.47
Beats Electronics 2.42
Nickelodeon 2.42
Baileys 2.32
Fujifilm 2.32
Chrysler 2.00
The Olympic Games 1.93
Red Bull 1.88
Paramount Pictures 1.77
Budweiser 1.73
Vogue 1.67
Bellagio 1.67
Heineken 1.63
Vans 1.50

Official Profiles

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Artist: Winston Surfshirt

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Winston Surfshirt today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-21)

Total: 747,240

PLATFORM TOTAL %
Spotify Spotify 486,848 65.15%
Last.fm Last.fm 179,035 23.96%
Anghami Anghami 39,764 5.32%
Yandex Yandex 38,008 5.09%
Audiomack Audiomack 2,535 0.34%
Pandora Pandora 1,050 0.14%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-26 20:00 UTC Winston Surfshirt, Support TBA Rickshaw Stop San Francisco, United States
2026-02-27 03:00 UTC Winston Surfshirt Rickshaw Stop San Francisco, United States
2026-02-28 03:00 UTC Winston Surfshirt The Roxy Theatre Los Angeles, United States
2026-02-28 05:00 UTC Winston Surfshirt Roxy Theatre West Hollywood, United States
2026-03-01 03:00 UTC Winston Surfshirt Soda Bar San Diego, United States
2026-03-04 03:00 UTC Winston Surfshirt Holocene Portland, United States
2026-03-04 04:00 UTC Winston Surfshirt Meow Wolf Denver Denver, United States
2026-03-05 03:00 UTC Winston Surfshirt Meow Wolf Denver Denver, United States
2026-03-07 03:00 UTC Winston Surfshirt Schubas Tavern Chicago, United States
2026-03-08 04:00 UTC Winston Surfshirt Gramercy Theatre New York, United States

Trending Artist