WINNER Brand Affinity ranks highest Style Nanda at 13.51% . Very Strong. Score DMDB 63.39% | Fanbase 66.18%

WINNER — pop artist from KR.

WINNER, the acclaimed music group, has made a comeback as a whole with their 4th mini-album, "HOLIDAY." This release marks their return after 817 days since…

WINNER

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bcf-26a0-7472-b0bf-a0369fe50396

Find Artist

Genres

popk-popk-pop boy grouppopasian pop

Influential: 63.39% Fanbase: 66.18% Trending: 61.99%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 13.51% • Very Strong

As of 2025-09-10

5,599,911

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.39% | Fanbase 66.18% | Trending 61.99% | CAREER STAGE: MAINSTREAM

Biography

WINNER, the acclaimed music group, has made a comeback as a whole with their 4th mini-album, "HOLIDAY." This release marks their return after 817 days since their last full album, "Remember," and features a total of 6 songs spanning various genres, including the title track "I LOVE U."

The album showcases WINNER's diverse musical range, incorporating elements of hip-hop, pop, and dance. With rhythmic rapping, soft vocals, and harmonious soundscapes, the group continues to demonstrate their versatility and established reputation as a unique musical entity. Fans eagerly anticipate the healing experience that WINNER's "HOLIDAY" will offer, building on the group's distinct identity within the music industry.

Report Date: 2025-09-10

WINNER is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, PHILIPPINES, UNITED STATES. The audience is heavily female (78%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (23,903 avg views per post); Instagram builds the community layer. Affinity data highlights Style Nanda, GENTLE MONSTER, Yakult, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist WINNER score 0.39% — Low bucket.

Brand: Style NandaBrand: GENTLE MONSTERBrand: Yakult

Followers:5,599,911

Engagements:22,064

Rate:0.4%

Posts:2,317

Avg Likes:21,910

Avg Comments:384

Avg Views:23,903

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,599,911 · Engagements 22,064 · Rate 0.4% Posts 2,317 · Views 23,903 · Avg Likes 21,910 · Avg Comments 384 · Avg Views 23,903	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 19% 13-17: 13% 35-44: 1%	Largest: 18-24 (67%); next: 25-34 (19%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	INDONESIA (16%) PHILIPPINES (10%) UNITED STATES (9%) VIETNAM (9%) BRAZIL (7%)	Top regions: INDONESIA (16%), PHILIPPINES (10%), UNITED STATES (9%)
Platform Engagement	Instagram: 19,678 avg likes/post · Youtube: 23,903 avg views/post	Best reach: Youtube 23,903 avg views; best engagement: Instagram 19,678 avg likes

Top Brand Affinities

Style Nanda

Score: 13.51

GENTLE MONSTER

Score: 11.39

Yakult

Score: 7.77

iHeartRadio Music Awards

Score: 4.97

Innisfree

Score: 4.39

Tiffany

Score: 3.81

Jollibee

Score: 3.53

Dr. Martens

Score: 3.48

Nivea

Score: 3.05

Petronas

Score: 2.78

Stüssy

Score: 2.77

Coachella

Score: 2.56

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Top Brand Affinities

Brand	Category	Score
Style Nanda		13.51
GENTLE MONSTER		11.39
Yakult		7.77
iHeartRadio Music Awards		4.97
Innisfree		4.39
Tiffany		3.81
Jollibee		3.53
Dr. Martens		3.48
Nivea		3.05
Petronas		2.78
Stüssy		2.77
Coachella		2.56
Snoopy And The Peanuts Gang		2.49
Fila		2.29
UNIQLO		2.27
Polaroid		2.13
Pokemon Go		1.92
New Balance		1.91
Fujifilm		1.84
Sprite		1.83
Tiffany & Co		1.78
BBC		1.76
GIVENCHY		1.71
KFC		1.71
KitKat		1.66
Vans		1.55
Starbucks		1.40
Converse		1.39
Forever 21		1.38
Pepsi		1.38
Polo Ralph Lauren		1.34
Yves Saint Laurent		1.28
Pokemon		1.24
Pixar		1.22
Maybelline		1.19
shein		1.19
NYX Cosmetics		1.15
Guess		1.15
Calvin Klein		1.14
Snapseed		1.12
Balenciaga		1.10
Costco		1.10
H&M		1.08
OREO		1.06
Burberry		1.06
Chanel		1.04
SheInside		1.02
Vogue		1.02
Reebok		0.99
Gucci		0.99