Willy William

Willy William — pop artist from FR.

Renowned French DJ, producer, and artist Willy William is known for his unique sound and energetic performances. His innovative approach to music has led to…

Influence: 61.65% Fanbase: 57.65% Trending: 63.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 32.41% • Very Strong

As of 2025-09-08

558,913

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:33:06 UTC

Genres

popfrancotonpopelectronicpop dancedance

Biography

Renowned French DJ, producer, and artist Willy William is known for his unique sound and energetic performances. His innovative approach to music has led to collaborations with internationally recognized artists like David Guetta and Jason Derulo on hits such as "Goodbye" and "Mi Gente Feat. Beyoncé."

Willy gained recognition as the most Shazam'ed French artist in 2016 with his hit "Ego - Radio Edit." His track "Mi Gente" achieved massive success, winning an MTV VMA Award, reaching multi-diamond status, and holding the number one spot in over 55 countries for 12 consecutive weeks. With recent platinum singles like "Trompeta" and "Life Is Life (C'est la vie)," Willy continues to make waves in the music industry, headlining festivals and collaborating with major DJs and Latin artists.

Top Brand Affinities

Report Date: 2025-09-08

Willy William performs best with fans in the 18-24 range, concentrated in ITALY, UNITED STATES, FRANCE. Audience composition is male-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,054 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Zumba Wear, Mixcloud, Besiktas, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Willy William is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Willy William score 1.83% — Moderate bucket.

Brand: Zumba WearBrand: MixcloudBrand: Besiktas

Followers:558,913

Engagements:10,254

Rate:1.8%

Posts:209

Avg Likes:10,249

Avg Comments:31

Avg Views:1,054

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 558,913 · Engagements 10,254 · Rate 1.8% Posts 209 · Views 1,054 · Avg Likes 10,249 · Avg Comments 31 · Avg Views 1,054	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 27% 13-17: 14% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (27%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	ITALY (23%) UNITED STATES (13%) FRANCE (9%) UNITED KINGDOM (8%) TüRKIYE (3%)	Top regions: ITALY (23%), UNITED STATES (13%), FRANCE (9%)
Platform Engagement	Instagram: 10,181 avg likes/post · Tiktok: 1,054 avg views/post	Best reach: Tiktok 1,054 avg views; best engagement: Instagram 10,181 avg likes

Top Brand Affinities

Zumba Wear

Score: 32.41

Mixcloud

Score: 31.18

Besiktas

Score: 29.33

Vodafone

Score: 29.03

Accor Hotels

Score: 25.63

Akai

Score: 23.42

Amazon Music

Score: 22.99

Warner Music

Score: 22.75

Pro Tools

Score: 19.30

Sennheiser

Score: 16.90

Pioneer

Score: 10.96

New Era

Score: 8.83

Brand	Category	Score
Zumba Wear		32.41
Mixcloud		31.18
Besiktas		29.33
Vodafone		29.03
Accor Hotels		25.63
Akai		23.42
Amazon Music		22.99
Warner Music		22.75
Pro Tools		19.30
Sennheiser		16.90
Pioneer		10.96
New Era		8.83
Ricard		8.19
UEFA		7.13
Fenerbahce		6.53
iHeartRadio Music Awards		5.95
Ableton		5.28
Tomorrowland		4.45
Lacoste		4.35
Galatasaray		3.65
Pull&Bear		2.81
Beats Electronics		2.80
ASOS		2.73
Carrefour		2.69
Bugatti		2.56
Dolce & Gabbana		2.54
NBC		2.47
Spotify Music		2.34
MTV		2.21
AMC		2.15
musical.ly		2.10
Peugeot		2.06
Versace		2.05
Maserati		1.90
SoundCloud		1.81
Lamborghini		1.71
Jack Daniels		1.65
Transformers		1.64
Warner Bros		1.63
FIFA		1.58
Guess		1.54
Polo Ralph Lauren		1.53
Huawei		1.50
Herbalife		1.48
Gucci		1.47
Cartier		1.47
Los Angeles Lakers		1.45
Bershka		1.41
Grand Theft Auto		1.39
Sony		1.39