Willy Paul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,069,668
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:37 UTC
Genres
Biography
Willy Paul stands out with 25-34 & 18-24 audiences across KENYA, UNITED STATES, TANZANIA. The profile is heavily male (69%), and content lands hardest on Youtube, where posts average 730,681 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Airtel, Palm Angels, Johnnie Walker, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Willy Paul a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,069,668 · Engagements 16,790 · Rate 0.4% Posts 6,870 · Views 730,681 · Avg Likes 15,737 · Avg Comments 1,307 · Avg Views 730,681 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 44% 35-44: 5% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (44%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
KENYA (69%) UNITED STATES (8%) TANZANIA (8%) UGANDA (2%) UNITED KINGDOM (1%) |
Top regions: KENYA (69%), UNITED STATES (8%), TANZANIA (8%) |
| Platform Engagement | Instagram: 2,795 avg likes/post · Youtube: 730,681 avg views/post | Best reach: Youtube 730,681 avg views; best engagement: Youtube 12,942 avg likes |
Top Brand Affinities
Airtel
Palm Angels
Johnnie Walker
Blackmagic Design
Clarks
Timberland
CNN
Colgate
Hennessy
Rolls-Royce
Rolex
Carrefour
| Brand | Category | Score |
|---|---|---|
| Airtel | 27.60 | |
| Palm Angels | 17.44 | |
| Johnnie Walker | 13.02 | |
| Blackmagic Design | 12.35 | |
| Clarks | 6.30 | |
| Timberland | 4.61 | |
| CNN | 4.39 | |
| Colgate | 3.00 | |
| Hennessy | 2.43 | |
| Rolls-Royce | 2.34 | |
| Rolex | 2.08 | |
| Carrefour | 1.91 | |
| Nokia | 1.88 | |
| FOREX | 1.82 | |
| Subaru | 1.81 | |
| The North Face | 1.81 | |
| Versace | 1.77 | |
| Christian Dior | 1.68 | |
| Vogue | 1.64 | |
| Land Rover | 1.60 | |
| Lexus | 1.54 | |
| KFC | 1.48 | |
| Huawei | 1.35 | |
| Toyota | 1.34 | |
| Pepsi | 1.32 | |
| Reebok | 1.31 | |
| Nikon | 1.19 | |
| Burberry | 1.16 | |
| FIFA | 1.16 | |
| Airbnb | 1.14 | |
| Coca-Cola | 1.12 | |
| Mazda | 1.11 | |
| The Olympic Games | 1.09 | |
| Puma | 1.06 | |
| FashionNova | 1.05 | |
| Balenciaga | 1.04 | |
| Louis Vuitton | 1.03 | |
| SoundCloud | 1.02 | |
| Nissan | 1.02 | |
| 0.99 | ||
| musical.ly | 0.99 | |
| Guinness | 0.95 | |
| Los Angeles Lakers | 0.95 | |
| Beats Electronics | 0.88 | |
| Prada | 0.88 | |
| Samsung Group | 0.85 | |
| Tesla Motors | 0.77 | |
| Converse | 0.75 | |
| WWE | 0.75 | |
| Adobe | 0.74 |
Official Profiles
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LoginArtist: Willy Paul
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
