Willy Chirino

Willy Chirino — latin artist from US.

Willy Chirino is a renowned musician with over 50 years in the industry, credited for creating the Miami sound, a blend of Cuban music, rock, jazz, and…

Influence: 50.19% Fanbase: 22.28% Trending: 64.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 111.58% • Very Strong

As of 2025-09-08

261,289

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:39 UTC

Genres

latincubatontropicalsalsa

Biography

Willy Chirino is a renowned musician with over 50 years in the industry, credited for creating the Miami sound, a blend of Cuban music, rock, jazz, and Caribbean rhythms. Born in Pinar del Río, Cuba, his musical influences include artists like Beny Moré, Glenn Miller, Louis Armstrong, Little Richard, Elvis Presley, and The Beatles.

At the age of 14, Willy immigrated to the United States through Operation Pedro Pan, launching his music career in Miami, Florida in 1974 with his debut album, "One Man Alone." Known for projecting Cuban stories through his music, his song "Nuestro Día (Ya Viene Llegando)" has become a national anthem for many Cubans worldwide.

Willy Chirino has garnered recognition for his musical contributions, humanitarian efforts, and activism globally. His collaborations include working with artists like Marc Anthony, Oscar D'León, Cheo Feliciano, and producing albums for renowned figures such as Rocío Jurado, Raphael, Oscar D'León, and Celia Cruz.

Top Brand Affinities

Report Date: 2025-09-08

Willy Chirino has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, SPAIN, COLOMBIA. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,276 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Univision, American Airlines, Zumba Wear signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Willy Chirino score 0.48% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: Zumba Wear

Followers:261,289

Engagements:1,259

Rate:0.5%

Posts:2,575

Avg Likes:1,252

Avg Comments:41

Avg Views:4,276

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 261,289 · Engagements 1,259 · Rate 0.5% Posts 2,575 · Views 4,276 · Avg Likes 1,252 · Avg Comments 41 · Avg Views 4,276	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 25% 45-64: 20% 18-24: 16%	Largest: 25-34 (37%); next: 35-44 (25%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (40%) SPAIN (10%) COLOMBIA (10%) VENEZUELA (6%) ITALY (3%)	Top regions: UNITED STATES (40%), SPAIN (10%), COLOMBIA (10%)
Platform Engagement	Instagram: 1,053 avg likes/post · Youtube: 4,276 avg views/post	Best reach: Youtube 4,276 avg views; best engagement: Instagram 1,053 avg likes

Top Brand Affinities

Univision

Score: 111.58

American Airlines

Score: 37.33

Zumba Wear

Score: 28.09

Havana Club

Score: 20.62

Cafecito

Score: 13.86

Benihana

Score: 12.29

Publix

Score: 12.21

Amazon Music

Score: 10.60

Pro Tools

Score: 10.19

Barbie

Score: 9.15

Suavecito

Score: 8.71

Margaritaville

Score: 7.05

Brand	Category	Score
Univision		111.58
American Airlines		37.33
Zumba Wear		28.09
Havana Club		20.62
Cafecito		13.86
Benihana		12.29
Publix		12.21
Amazon Music		10.60
Pro Tools		10.19
Barbie		9.15
Suavecito		8.71
Margaritaville		7.05
Macy's		6.70
Pioneer		6.49
Movistar		5.97
Wilton		5.85
Bacardi		5.72
The Home Depot		5.54
Walgreens		5.05
CNN		5.01
iHeartRadio Music Awards		4.63
shein		4.18
Steve Madden		4.16
VidaSana		4.15
ESPN		3.99
Amway		3.83
Versace		3.72
Iberostar Hotels & Resorts		3.66
NBC		3.50
NORDSTROM		3.42
Herbalife		3.22
Opi		3.13
Busch		3.11
Cadillac		3.06
Spotify Music		2.88
NHL		2.86
TOM FORD		2.58
MTV		2.54
Nickelodeon		2.27
NFL		2.22
Forever 21		2.15
Paramount Pictures		2.10
Bellagio		2.10
Airbnb		2.00
Universal		1.99
Pic Collage		1.96
Fenty beauty		1.96
Dolce & Gabbana		1.83
Lamborghini		1.83
LEGOLAND		1.79