Willow

Willow — pop artist from US.

WILLOW, a boundary-pushing artist, has garnered acclaim for her eclectic musical style and introspective lyrics. At 23 years old, she has released a diverse…

Influence: 69.84% Fanbase: 62.72% Trending: 73.40% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Fenty beauty • 4.79% • Very Strong

As of 2025-09-27

14,454,711

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 09:35:35 UTC

Genres

popdance poppoppost-teen popalternativealternativeelectronicelectropopafricanafrofuturism

Biography

WILLOW, a boundary-pushing artist, has garnered acclaim for her eclectic musical style and introspective lyrics. At 23 years old, she has released a diverse discography ranging from neo-soul to pop-punk. Her upcoming sixth album, "empathogen," produced by WILLOW, Eddie Benjamin, and Chris Greatti, explores a blend of jazz, classical, and tribal influences with features from Jon Batiste and St. Vincent.

"empathogen" marks a departure from WILLOW's recent guitar-driven work, focusing on soul-searching lyrics and her vocal prowess. The album reflects her exploration of ancestral energy and showcases a sense of mystery, playfulness, and depth. With a track record of 1 billion streams on "Wait A Minute," WILLOW's latest project aims to present a more authentic and introspective side of her artistry.

Top Brand Affinities

Report Date: 2025-09-27

Willow resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (73%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (2,100,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Fenty beauty, boohoo, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Willow score 0.59% — Low bucket.

Brand: Fenty beautyBrand: boohooBrand: Ableton

Followers:14,454,711

Engagements:84,724

Rate:0.6%

Posts:2,115

Avg Likes:80,255

Avg Comments:1,546

Avg Views:2,317,061

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,454,711 · Engagements 84,724 · Rate 0.6% Posts 2,115 · Views 2,317,061 · Avg Likes 80,255 · Avg Comments 1,546 · Avg Views 2,317,061	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 10% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (36%) BRAZIL (14%) UNITED KINGDOM (5%) CANADA (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (36%), BRAZIL (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 26,531 avg likes/post · Tiktok: 2,100,000 avg views/post · Youtube: 217,061 avg views/post	Best reach: Tiktok 2,100,000 avg views; best engagement: Tiktok 47,300 avg likes

Top Brand Affinities

Fenty beauty

Score: 4.79

boohoo

Score: 4.69

Ableton

Score: 4.41

Urban Outfitters

Score: 3.90

FashionNova

Score: 3.79

Lollapalooza

Score: 3.75

BALMAIN

Score: 3.57

ASOS

Score: 3.33

Pull&Bear

Score: 3.11

Kylie Cosmetics

Score: 3.08

MTV

Score: 2.99

Dr. Martens

Score: 2.97

Brand	Category	Score
Fenty beauty		4.79
boohoo		4.69
Ableton		4.41
Urban Outfitters		3.90
FashionNova		3.79
Lollapalooza		3.75
BALMAIN		3.57
ASOS		3.33
Pull&Bear		3.11
Kylie Cosmetics		3.08
MTV		2.99
Dr. Martens		2.97
Paramount Pictures		2.73
SoundCloud		2.71
Hennessy		2.68
Marc Jacobs		2.67
NBC		2.64
Coachella		2.61
Nickelodeon		2.56
shein		2.53
Kodak		2.51
Matrix		2.48
Polaroid		2.27
H&M		2.24
Tarte Cosmetics		2.21
Urban Decay Cosmetics		2.20
Versace		2.13
Forever 21		2.10
SheInside		2.09
Fendi		2.07
Dolce & Gabbana		2.03
NYX Cosmetics		2.00
Too Faced Cosmetics		1.99
Calvin Klein		1.97
Target		1.96
Anastasia Beverly Hills		1.90
Spotify Music		1.88
Vogue		1.88
Vans		1.84
Yves Saint Laurent		1.80
Bershka		1.79
Victoria's Secret		1.74
Lush		1.69
Balenciaga		1.61
Sephora		1.59
HBO		1.58
GIVENCHY		1.58
L'Oréal Paris		1.56
Converse		1.47
Airbnb		1.46