Willie Peyote

Willie Peyote — pop artist from IT.

Nichilista is a Turin-based artist who is currently unemployed. He avoids the labels of rapper and singer-songwriter, as he believes they come with certain…

Influence: 50.31% Fanbase: 30.33% Trending: 60.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Superga • 49.73% • Very Strong

As of 2025-09-08

311,826

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:50 UTC

Genres

popitalian indie popturin indiehip-hop & raphip-hop/raprap napoletanocontemporary hip hophip hop

Biography

Nichilista is a Turin-based artist who is currently unemployed. He avoids the labels of rapper and singer-songwriter, as he believes they come with certain stereotypes.

Top Brand Affinities

Report Date: 2025-09-08

Willie Peyote reaches 25-34 & 18-24 audiences concentrated in ITALY, SPAIN, UNITED KINGDOM. The demographic tilt is heavily female (57%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 7,769 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Superga, Peroni, Arezzo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Willie Peyote score 2.49% — Strong bucket.

Brand: SupergaBrand: PeroniBrand: Arezzo

Followers:311,826

Engagements:7,769

Rate:2.5%

Posts:64

Avg Likes:7,769

Avg Comments:50

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 311,826 · Engagements 7,769 · Rate 2.5% Posts 64 · Views 0 · Avg Likes 7,769 · Avg Comments 50 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 33% 35-44: 12% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (33%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	ITALY (94%) SPAIN (1%) UNITED KINGDOM (1%) UNITED STATES (1%) FRANCE (0%)	Top regions: ITALY (94%), SPAIN (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 7,769 avg likes/post	best engagement: Instagram 7,769 avg likes

Top Brand Affinities

Superga

Score: 49.73

Peroni

Score: 29.41

Arezzo

Score: 21.06

Campari

Score: 18.42

Miele

Score: 12.62

Ryanair

Score: 10.05

Lavazza

Score: 9.38

Polaroid

Score: 8.71

Tate Modern

Score: 7.79

Calzedonia

Score: 7.68

Alfa Romeo

Score: 7.10

ABC

Score: 6.88

Brand	Category	Score
Superga		49.73
Peroni		29.41
Arezzo		21.06
Campari		18.42
Miele		12.62
Ryanair		10.05
Lavazza		9.38
Polaroid		8.71
Tate Modern		7.79
Calzedonia		7.68
Alfa Romeo		7.10
ABC		6.88
Patek Philippe		6.10
Kiko		5.97
Ableton		4.95
Pantone Inc		4.73
Selfiegram		4.56
Fiat		4.22
Kodak		4.00
Leica		3.83
Martini		3.78
Valentino		3.51
Summit Entertainment		3.50
Aperol		3.49
Ferrero		3.48
Daniel Wellington		3.44
GoPro		3.26
Dr. Martens		3.25
Prada		3.25
Vans		3.23
Pull&Bear		3.16
Guinness		3.10
Moschino		3.07
Fujifilm		3.06
Stradivarius		2.92
Montblanc		2.71
Spotify Music		2.69
Ray-Ban		2.67
Travelgram		2.60
Bellagio		2.51
Beats Electronics		2.48
NBC		2.42
HBO		2.39
National Geographic		2.38
The North Face		2.35
Heineken		2.34
Pizza Lover		2.28
Snoopy And The Peanuts Gang		2.28
NBA		2.13
Nikon		1.95